In: Direct Mail Marketing
Information and tips relating to direct mail marketing, mailing lists, turnkey marketing services, and more!
Clever Direct Mail Creatives to Inspire Your Own Campaign
Coming up with ideas for your direct marketing campaign can be difficult, especially when you want to avoid doing the same...
Direct Marketing Campaigns: Learning From An Unsuccessful Campaign
Direct marketing campaigns can be an excellent way to generate potential customers and leads, but what should you do when you...
Why Direct Mail Marketing Works for Businesses
It might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form...
Digital Overload and the Power of Direct Mail Marketing
How many emails did you receive yesterday? Over 50? Over 100? As email marketing becomes more and more popular as a marketing medium, it is no secret that the number of emails filling up people’s inboxes is growing exponentially. Unfortunately, this is not a good sign for email marketers, because it means that every email has to overcome much more competition in order to get opened, let alone clicked on. We call this “Digital Overload”, and it severely limits the efficacy of email marketing efforts.
Shelf Life of a Mailing List: Getting the Most Out of Purchased Lists
When businesses dip their toes into the world of mailing lists for the first time, they often unwittingly make simple mistakes that jeopardize the success of their marketing campaigns. We know that being a first-time mailing list buyer can be tricky, because you simply don’t know what the best practices are. One of the most common mistakes we see with novice list buyers is that they’ll purchase or rent a mailing list, sit on it for a long time before using it, and then are surprised when their response rates are low. Respecting the shelf life of a mailing list is crucial to running a successful direct marketing campaign, so let’s clear this one up once and for all.
Direct Mail: The ‘Diamond in the Rough’ of Luxury Branding
Marketing for luxury items is a very different game from most traditional marketing strategies. Most items can be sold based on the usefulness or efficacy of the product; luxury items, on the other hand, are not about selling a product so much as what that symbol represents, be it wealth, glamour, or power. Luxury brand marketing is first and foremost about branding, because luxury items have very little to do with necessity and a great deal to do with image and lifestyle. As it turns out, direct mail is especially suited to luxury branding; one might even say direct mail is the ‘diamond in the rough’ of luxury brand marketing. Let’s explore why.
How to Measure Your Direct Mail Marketing ROI
Direct mail marketing campaigns can become expensive if not executed correctly, and especially during times of economic hardship, it is particularly important to back up marketing decisions with solid numbers. The most commonly accepted method of quantifying the success of a direct mail campaign is to calculate its Return on Investment (ROI). It’s not enough to simply know how much a campaign costs up-front; you also need to know how much revenue that campaign brought in, to determine whether or not it was financially worth the investment. Let’s walk through the process of calculating your direct mail ROI.
The Dreaded Deal Hunter: Why Direct Mail Coupons Are More Effective Than Daily Deal Sites
For a while, it seemed like I couldn’t go two days without hearing about some amazing deal one of my friends got on a daily deal site like Groupon or Living Social. Daily deals were all the rage, and businesses were raving about the enormous boost in business they had been seeing. However, as time has passed and many of those businesses have faded away, people have begun questioning the efficacy of these daily deal sites. Amidst all the debate, one thing has become crystal clear: Direct mail coupons are, and always were, much more effective at creating loyal, repeat customers. Why does direct mail have such a distinct advantage over online deals in the coupon world?
Direct Mail: The Fundraising Champion
Fundraising is an integral part of many businesses and organizations. However, convincing people to donate some of their disposable income to your cause is not always an easy task, and it has been made even more difficult by the economic downturn. Luckily, direct mail is here to save the day. Direct mail is an extremely effective fundraising tactic, and any organization that depends on fundraising as a major source of revenue should absolutely be utilizing this practice.
5 Tips for Saving Money on Your Direct Mail Marketing
These days, direct mail is often dismissed as an antiquated marketing channel while email marketing or social media are becoming ever more popular choices. Despite the current popularity of “new” media, there is ample evidence to show that direct mail is still the return on investment champion, so what is the real problem here? In most cases, it comes down to cost. Direct mail costs more per message delivered and consequently requires more of an up-front investment than online marketing channels. There are, however, two cold doses of reality to face when it comes to direct mail. First is that planning a marketing campaign on the basis of savings instead of on return is never a good idea. Second is the hard truth that, if your direct mail campaign is breaking the bank, you’re probably doing it wrong. Here are 5 tips to keep those campaign costs down.