In: Direct Mail Marketing

Information and tips relating to direct mail marketing, mailing lists, turnkey marketing services, and more!

Direct Mail is Still King of Fundraising

Direct Mail is Still King of Fundraising

Even though online fundraising is on the rise, traditional direct mail is still one of the best ways to raise money...

How to Measure and Track Direct Mail ROI

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well...

Why Your Direct Mail Campaign Failed

Why Your Direct Mail Campaign Failed

Direct mail marketing is a powerful communication tool with incredible targeting abilities that can generate measurable sales results for your company....

Direct Mail Design Ideas for 2016

Direct Mail Design Ideas for 2016

Every year, direct mail proves those who think it’s dead wrong. According to an article by DMN3, over 50% of American...

4 Fatal Flaws of Postcard Marketing

4 Fatal Flaws of Postcard Marketing

Postcards are one of the least expensive and most effective forms of direct mail marketing. According to statistics from CMO Council,...