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In: Direct Mail Marketing

Information and tips relating to direct mail marketing, mailing lists, turnkey marketing services, and more!

Nail Your Fundraising with Non-Profit Direct Mail Marketing

Nail Your Fundraising with Non-Profit Direct Mail Marketing

Fundraising is an integral part of most non-profit organizations; however, for many of these organizations, every penny counts. This makes many...

Make Your Mark with a Back-to-School Direct Mail Campaign

Make Your Mark with a Back-to-School Direct Mail Campaign

It’s that time of the year again, folks! The sudden increase in rush hour traffic, the office supplies section at Target...

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

Postcards are one of the most popular direct mail pieces used for campaigns. They are cost-effective, easy to use, and most...

[INFOGRAPHIC] Pros and Cons: Direct Mail Marketing and Email Marketing

[INFOGRAPHIC] Pros and Cons: Direct Mail Marketing and Email Marketing

Using email can be a great way to generate leads and sales, but so can Direct Mail. Here’s a quick guide...

Capitalize on the Power of Direct Mail Personalization

Capitalize on the Power of Direct Mail Personalization

For decades, direct mail has been a key marketing strategy for small and big companies alike. From brick and mortar shops...

Most Popular Direct Mail Pieces for Campaigns

Most Popular Direct Mail Pieces for Campaigns

Direct mail continues to be an effective marketing strategy, even in this digital age. According to research by Statista, spending on...

4 No-Brainer Ways to Measure Direct Mail Response Rates

4 No-Brainer Ways to Measure Direct Mail Response Rates

When you are running a direct mail campaign, it’s very important to track your results in order to improve your future...

Bold and Bright: Why This Direct Mail Campaign Works

Bold and Bright: Why This Direct Mail Campaign Works

Although it is often overlooked, direct mail marketing is still a very effective marketing tool today. Not only is direct mail...

Liven Up Your Direct Mail Campaign with Color

Liven Up Your Direct Mail Campaign with Color

Many different factors go into creating a direct mail campaign that can capture and hold the attention of your audience. These...

2 Essential Steps to a Clean Mailing List

2 Essential Steps to a Clean Mailing List

You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and...