Have you been thinking about running a business blog, but you’re not entirely sure if it will be beneficial for your company or if you have the time to pull it off? If you’re a business owner, you might not see the point in maintaining a blog, but there are many valuable reasons to do so. Blogging for business is a huge opportunity that you don’t want to pass up. If you’ve been reluctant about starting a business blog and you’re uncertain it will be worth your time, here are 5 reasons why you should consider it.
1) Helps you connect
Blogging, in addition to email marketing and direct mail marketing, is a simple way to connect with and share relevant information with your customers. Not only is it another way to directly interact with your customers, but you could potentially start to build your own unique audience. People will be reading your business blog if they’re interested in what you have to say, so you will be attracting the audience you want. Blogging allows you to provide a platform for dialogue between your company and your customers.
2) Humanizes your brand
Maintaining a business blog allows you to present your company in a thoughtful and unique way. Through your blog, you will be able to give your readers a sense of what your company stands for, what you provide, and a taste of your brand’s personality. Blogs also give you the opportunity to be more personal with your customers, which could make you much more relatable.
3) Fuels your company’s SEO
Developing unique and valuable content will help your company’s SEO in the long-run. Google in particular looks for fresh and useful content, so updating your business blog often will up your chances of being recognized and rewarded in search engines. Writing your blog posts with SEO in mind can help you get ranked for relevant keywords—which will increase the likelihood of potential customers finding you. Every blog article is an opportunity to improve your company’s SEO.
4) Adds to your content marketing strategy
If you’ve been looking for ways to update your content marketing strategy, do not ignore the added benefits of blogging. A business blog not only helps you stay focused on your content marketing strategy, but it will help give you direction and position you as an expert in your field or industry. Producing your own fresh content will improve your marketing strategy and help you do everything you can to get your company noticed.
5) Builds relationships & sales
One of the best reasons to blog is to increase sales and build a lasting relationship with your customers. A blog could help you bring in the right target audience for your company—simply by producing content that will draw them in. Writing posts about the usefulness of the products and services you provide will help sell your company to potential customers before they even speak to a salesperson or visit your website. This will lead to stronger leads and a deeper relationship with the customers you already have.
There are many more reasons why running and maintaining a business blog could be beneficial for your company, so don’t delay if you have been on the fence about it. Putting in a little extra time to keep it up and running will be worth it in the long-run. Does your company run a blog? In what ways has it worked for you? Share with us in the comments!