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15 Worst Marketing Blunders of All-Time

15 Worst Marketing Blunders of All-Time

The following are 15 of the worst marketing blunders of all-time. While these campaigns may or may not have accomplished their...

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. Follow these tips for your next direct mail marketing campaign and watch your response rates soar.

How to Get Funding When You're Starting a Business

How to Get Funding When You’re Starting a Business

Starting your own business can be a satisfying experience and a lucrative endeavor. There are many benefits that a lot of...

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

5 Tips For Convincing Clients To Try New Marketing Strategies

5 Tips For Convincing Clients To Try New Marketing Strategies

Trying to convince your client to take on new marketing strategies can be a tough task. As a marketing or advertising...