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Machine Learning Explained by US Data Corporation

Machine Learning Explored and Explained

Machine learning (ML) has emerged as a pivotal technology, reshaping industries, including marketing, by providing insights into large volumes of data and automating complex processes. Marketing, with its reliance on understanding and influencing consumer behavior, has been particularly impacted by machine learning, allowing marketers to create more personalized, efficient, and impactful marketing campaigns. Come learn more about what machine learning is, how it functions, and its impact on marketing.

[Case Study] GEO-Lift: Highly-Effective KPI Maximizer

A case study showing how the Bladder & Bowel Institute (BBI), utilized GEO-Lift to get a remarkable 76% increase in RSVPs and enjoyed an impressive average ROI of 146% over a 15-month period.

hyper-personalization

Hyper-Personalization – Customer Engagement Revolutionized

In the world of content marketing, the evolution from one-size-fits-all campaigns to targeted, personalized messaging, has been ongoing, but has now reached a whole new level. Revolutionizing content marketing is something called, hyper-personalization, a strategy that utilizes data analytics and artificial intelligence to deliver bespoke messages and product offerings to individual consumers. We are going to review the essence of hyper-personalization, check out its merits and challenges, and then offer insights for marketers eager to use its power.

Third-Party Cookies

Third-Party Cookies Are Taking Their Swan Dive – Now What?

The digital marketing landscape has undergone a seismic shift with the phasing out of third-party cookies by Google Chrome, the world's dominant web browser. These cookies, once a cornerstone of online advertising, allowed marketers to track user behavior across the web, enabling targeted advertising and customer journey analysis. This article explores the impact of this change, the value of direct marketing and marketing lists, and how first-party cookies can help bridge the gap.