By: Brandon Banducci

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Targeted Marketing vs. Mass Marketing

Targeted Marketing vs. Mass Marketing

This ultimate guide will help you distinguish between targeted marketing and mass marketing for your next marketing campaign. Key Differences Between...

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

Postcards are one of the most popular direct mail marketing pieces used for campaigns. They are cost-effective, easy to use, and...

15 Worst Marketing Blunders of All-Time

15 Worst Marketing Blunders of All-Time

The following are 15 of the worst marketing blunders of all-time. While these campaigns may or may not have accomplished their...

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. Follow these tips for your next direct mail marketing campaign and watch your response rates soar.

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

5 Tips For Convincing Clients To Try New Marketing Strategies

5 Tips For Convincing Clients To Try New Marketing Strategies

Trying to convince your client to take on new marketing strategies can be a tough task. As a marketing or advertising...

Is Direct Mail Marketing Still Effective with Millennials?

Is Direct Mail Marketing Still Effective with Millennials?

Millennials spend a large part of their day looking at phone and laptop screens, tuned into social media, and living in...

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

Email Marketing Relevancy Is More Important Than Ever

Email Marketing Relevancy Is More Important Than Ever

We all know that email relevancy is crucial in developing an engaging and successful email marketing strategy. Let’s be real –...

5 Black Friday and Cyber Monday Email Marketing Guidelines

5 Black Friday and Cyber Monday Email Marketing Guidelines

The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and...