Marketing Analytics Strategy for Business Growth and Success
The art of marketing has evolved into a science of data-driven decision-making. As marketers, the challenge lies not only in collecting and deciphering the vast array of analytics but also in wielding this data effectively to steer your business towards success. Explore a strategic approach to managing marketing analytics, and learn how to make impactful choices that will ensure the sustained strength of your business.
Video Prospecting Ideas to Invigorate Your Marketing
Video prospecting is a sales technique that involves using personalized video content to connect with and engage potential customers. It is a powerful way to invigorate how you prospect and also how you maintain customer relationships. Tailored videos speak directly to needs, pain points, and interests, so sales teams can establish deeper connections, build trust, and ultimately close more deals. Learn how to leverage this format.
ChatGPT Practical Instructions for Your Marketing Use
One tool that has gained significant attention for its potential in assisting marketers is ChatGPT, a powerful language model developed by OpenAI. Harnessing the capabilities of ChatGPT requires a strategic approach, understanding its strengths and limitations, and crafting requests that align with its capabilities. That's whey we've included tips, insights, and illustrations. Learn how to communicate with the tool and optimize your engagement in order to produce optimal day-to-day results.
GA4 – A Marketer’s Comprehensive Guide to the Top 10 New Features
Google Analytics has undergone a significant transformation with the introduction of Google Analytics 4 (GA4). This overhaul brings a host of new features, a streamlined approach to data tracking, and the retirement of some old tools. This comprehensive guide will explore the top 10 new features of GA4, examine what has been removed, as well as provide tips for using the new GA4.