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Marketing Blog

Marketing Blog

Everything To Know About SMS Text Marketing

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. SMS is an acronym...

Marketing Blog

15 Worst Marketing Blunders of All-Time

The following are 15 of the worst marketing blunders of all-time. While these campaigns may or may not have accomplished their...

Marketing Blog

Everything To Know About Cold Email Marketing

Cold email marketing is the practice of emailing an audience who didn’t subscribe to your mailing list – contrary to warm...

Marketing Blog

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. Follow these tips for your next direct mail marketing campaign and watch your response rates soar.

Marketing Blog

5 Tips for Convincing Clients to Try New Marketing Strategies

As a marketing or advertising account manager, your job is never easy. Clients can be demanding, unclear, hard to reach, argumentative,...

Marketing Blog

Is Direct Mail Marketing Still Effective with Millennials?

Millennials spend a large part of their day looking at phone and laptop screens, tuned into social media, and living in...

Marketing Blog

Email Marketing Relevancy Is More Important Than Ever

We all know that email relevancy is crucial in developing an engaging and successful email marketing strategy. Let’s be real –...

Marketing Blog

5 Black Friday and Cyber Monday Email Marketing Guidelines

The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and...

Marketing Blog

Marketing 101: What is Direct Marketing?

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed...