[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships
A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.
About the Client
The client is an automotive marketing agency that represents over 400 auto dealerships across the U.S. They specialize in executing turn-key direct mail campaigns targeting “in-market” consumers likely to purchase a new car.