If your business is looking to start a direct mail marketing campaign, postcard marketing is a great option. Postcards are one of the most affordable and popular forms of direct mail marketing. Postcard marketing can be used to promote a sale and/or feature new products and services. However, it takes a well-designed postcard to get noticed. Postcards are a very visual marketing medium, so it’s no surprise that design is a core component of postcard marketing. The design is what captures the viewer’s attention, leading to hundreds if not thousands of new prospects. Here are some postcard marketing design tips to help you create a successful campaign.
Use high-quality images but not too many. Keep your postcard from looking messy and cluttered. Use one or two images that will intrigue people and make them want to learn more about your product/service. A good rule of thumb is that 1 dominant image should appear on the front of the postcard along with the postcard headline. The two should work in harmony to create a cohesive and engaging message.
Use quality cardstock and consider using a unique finish. A heavier cardstock and textured paper will make your postcard “feel” more important and valuable as your reader sorts through the mail. Texture is a great way to make materials stand out. Your fingers can feel anything that is out of the ordinary – bumpy, velvety, satiny, etc. It may cost a bit more to use special materials, but it can be cost-effective when they lead to a higher response rate.
Bold Headline Text
Your postcard only has a few seconds to get noticed before getting tossed into the trash. Make your postcard easy to scan with bold text and high contrast colors to make it stand out from the background image or color.
Utilize White Space
It can be tempting to fill every inch of your postcard with information since space is limited, but that’s a big mistake. White space is the empty spacing between the different elements of your postcard design. It defines the content of your postcard and creates a flow that gives your readers an understanding of where to start reading and where to stop. White space is your best friend. Without it, your postcard will look disorderly and would be hard to read.
Design is a critical element of any marketing effort, but it is especially important with postcard marketing. Don’t worry if you don’t have the budget to hire a professional to design your campaign. There are free online postcard makers like Canva and PostCard Creator that provide templates that are easy to use. Do you have any additional postcard design tips? Tell us in a comment below!