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October 2016

Basic Email A/B Testing Tips

Basic Email A/B Testing Tips

Have you ever received an email and were blown away by how great it was? Well, besides good design and well-written copy,...

4 Easy Postcard Marketing Design Tips

4 Easy Postcard Marketing Design Tips

If your business is looking to start a direct mail marketing campaign, postcard marketing is a great option. Postcards are one...

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

5 Steps to Successful B2B Direct Mail Marketing

5 Steps to Successful B2B Direct Mail Marketing

If your business caters to other businesses rather than consumers, then you already know that your marketing strategies need to adjust...

Round-Up: Favorite Fall Email Campaigns of 2016

Round-Up: Favorite Fall Email Campaigns of 2016

It’s hard to argue that fall isn’t the best season of the year. Fall is a wondrous time for businesses. Many...

How to Get More Opens from Email Subscribers

How to Get More Opens from Email Subscribers

Email campaigns can help you connect with your customers, but people today are very picky about which emails they choose to...

Highlights of Gmail’s Support for Embedded Styles and Media Queries

Highlights of Gmail’s Support for Embedded Styles and Media Queries

Since August, email marketers around the world have been looking forward to Gmail’s new support for media queries and responsive design....

7 Spooktacular Halloween Marketing Statistics of 2016

7 Spooktacular Halloween Marketing Statistics of 2016

The start of the new school year is usually the first indication that autumn is near. However, for many seeing Halloween...

4 Stand-Out Direct Mail Promotional Ideas

4 Stand-Out Direct Mail Promotional Ideas

There’s no doubt that direct mail marketing is as useful today as it was before the digital era. According to research...