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August 2016

Email Newsletters 101: Create a Newsletter That Works

Email Newsletters 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect...

Mailing List Mistakes to Avoid – Part 4: Understand Your Data

Mailing List Mistakes to Avoid – Part 4: Understand Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

How to Measure and Track Direct Mail ROI

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well...

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This series will be a lineup of major...

How to Add Background Images in Emails

How to Add Background Images in Emails

Images in emails can be very powerful, especially when combined with a riveting headline and call-to-action. However, they have one major...

Mailing List Mistakes to Avoid - Part 2: Research List Providers

Mailing List Mistakes to Avoid – Part 2: Research List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Mailing List Mistakes to Avoid - Part 1: Introduction to Investing in a List

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid” blog series. This series will be the ultimate lineup of major mistakes people make when...

Should You Use Visual Content in Email Campaigns?

Should You Use Visual Content in Email Campaigns?

Ever since digital content has become popular, most if not all marketing content has become much more visual. According to research...