There are many great opportunities to engage and connect with your customers and prospects this spring. According to research by the National Retail Federation, total Easter spending in the US was estimated to reach $17.3 billion this year. However, how do you exactly do this? In today’s blog post, we are going to go over 5 easy ways to put some spring into your email marketing this season for ultimate results.
Create a Spring Design
Redesign your email campaigns to fit the springtime theme. It is important that your email template gets a seasonal refresh. Creative redesigns generate up to 25% engagement increase that can last up to 3 months.
Send a Happy Spring Email
Renew relationships and build loyalty with a springtime email, your customers will appreciate the kind gesture. All it takes is a simple spring-themed email with some neutral wishes, and perhaps a special offer to brighten anyone’s day.
Offer a Springtime Discount
Spring is full of possibilities and new beginnings, so hop on it! Use special offers to energize your campaign and wake your audience up from their winter sleep. Here are some example offers that can help grab customers’ attentions:
“Spring into Savings! Here’s 25% Off to Help You Get Started!”
“Spring Time Event! Hop into Our Store for 50% Off All Products!”
“Freshen Up Your Wardrobe with Our Spring Special!”
Relate Your Products to Spring
Even if your products or services have nothing to do with the season, you can still find ways to relate to springtime. What does your customer want? What is on their minds? Are they thinking about moving? Maybe spring cleaning? Perhaps they’re getting ready for a Memorial Day BBQ or spending some quality time with Mom. There are many ways to tie in your email campaigns into what is going on in customers’ lives. For example, send an email newsletter with spring cleaning tips or an offer for a Mother’s Day discount.
Successful email marketing needs constant care and attention, and that includes taking a fresh look at your email campaigns and reinvigorating them accordingly. Renewing email campaigns take a bit of creativity and work, but it is definitely worth doing. For additional email marketing assistance, please call US Data Corporation at (888) 578-3282.