Don’t let email marketing get all the attention this winter. ‘Tis the season to be profitable with direct mail marketing. As consumer spending goes up during the holiday season, it is important that your business takes advantage of the different kinds of marketing mediums available, including direct mail. By following these holiday direct mail tips, you can ensure that your direct mail marketing efforts will result in cheers.
Less is Not More
If you have the chance to, mail often and consistently throughout the entire holiday season. This not only gives people multiple opportunities to buy but also keeps your brand in the forefront of their minds. The closer we get to the holidays, the more direct mail campaigns your competitors will be sending out as well. So, the more direct mail you send out yourself, the higher the chance of your promotion being seen is.
Spread the Cheer
Give your customers something to be cheerful about. You can make sure your customers are excited about your brand by showcasing your latest promotions, offer and deals through direct mail. According to research by CPC Strategy, 94% of polled consumers said that discounts will be important to their purchase decisions. As special deals excite customers, they are more likely to spread the word to their friends, family and social media, spreading the word of your promo even further! Also, try sending your already-loyal customers special deals. This can help establish their loyalty even more and give them a reason to buy from you.
Make Your Materials Merry
The holidays are a joyous and fun-filled time, so have your holiday direct mail campaign reflect that. Get creative with your direct mail design. Use festive colors like red, green and gold for a holiday feel. Try using more creative mail piece designs such as multi-folds and greeting cards. Many people expect to see holiday cards from loved ones during this season. Perhaps if they see your festive mail piece, they will not be so quick to toss it out. Recipients will be encouraged to linger over your piece if you make it fun and enticing to look at.
Plan for Post-Holiday
There are multiple opportunities to promote this winter, including after the holidays. Post-holiday promotions are a great marketing strategy to use towards people looking to exchange gifts, spend holiday gift money, or just looking for a good deal. Reaching customers and prospects after the holidays with a well-timed direct mail campaign can help boost last minute winter sales and help you kick off the New Year.
While the Black Friday and Cyber Monday rush may feel like the most profitable sales opportunities of the year, it is not true. There’s still all of December left! How can you let your customers know that big discounts are coming? By sending them informational holiday direct mail. Let them know ahead of them of which of your products and/or services are going to be affected by the promotion. Show how much money they can save if they shop with you during this holiday season. People are on the lookout for a bargain this season, so give them something to be cheerful about. Holiday direct mail is the perfect way to present your discounts and offers. Begin your festive holiday direct mail campaign today! Need help? Call US Data Corporation at (888) 578-3282. We can make your holiday direct mail campaign a jolly one.