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October 2015

Raise Inactive Email Subscribers from the Dead

Raise Inactive Email Subscribers from the Dead

According to an article by Kissmetrics, 60% of in-house email lists are inactive email subscribers. To most email marketers, this means...

3 Killer Halloween Marketing Tips and Ideas

3 Killer Halloween Marketing Tips and Ideas

The holiday season is just around the corner, and it’s starting with Halloween! Halloween is one of the highest grossing annual...

The Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct Mail

The Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct Mail

Every business wants to shake things up a bit to drive sales and attract more customers. What better way to make...