Postcards are one of the most popular direct mail pieces used for campaigns. They are cost-effective, easy to use, and most importantly, they get great results. According to a study conducted by the USPS, 52.5% of consumers in America read postcards they receive in the mail. However, because postcards are so popular, your piece might not get noticed in the sea of other postcards people receive every day. So, what should you do? How can you make your postcard more eye-catching? We have a solution for you! Get your customers to do a double-take and take a closer look at your die-cut postcard! Die-cut mail pieces allow you to create unique folds, shapes, and cut-outs with the postcard. By thinking outside of the box (or the rectangle, as it were), you can get your direct mail piece noticed. Die-cuts are a great way to boost direct mail response; however, there are factors to consider before determining whether die-cuts are a good fit for you.
Die-cut postcards are also a great way to brand your company and products. You can be subtle about the design or distinctive. For a subtle approach, you can round the corners of a postcard for a slight change. Or, you can do something more distinctive and shape your postcard liketo look like your logo or one of your products. If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car? This technique can help draw attention and help build better brand recognition. Don’t forget to check the rules on mailing abnormally-shaped direct mail pieces with the post office before committing to die-cuts; your postage rates will probably be different than mailing a traditional postcard.
Because die-cut postcards require custom shapes, the costs associated with die-cuts can be expensive for some businesses. However, die-cuts attract attention and get results, so the investment may be worth it. Die-cuts are an investment, and they can definitely increase your return on investment and pay for themselves. However, like all things you invest in, it is important to calculate the cost and consider your budget before diving in. How much you will pay for a die-cut campaign varies. The answer depends on a variety of variables, such as the number of pieces you want, what materials are used, and how soon you need the pieces to be ready. If you rush your order you will likely pay more. Also, an order for 50 die-cuts will cost less than an order for 500, but the 500 order will probably cost less per piece. You should get quotes from multiple direct mail marketing service providers and printers to get a better estimate of how much your campaign will cost.
People get tons of direct mail in their mailbox all the time, and a lot of it is thrown away before being read or opened. Die-cut postcards can help prevent your mailer from being tossed. Because your piece is different and unusual, it will be more appealing and stand out to your customers; they’ll have to take a second look! Even though die-cuts may be pricier than normal postcards, studies and statistics have shown that using die-cuts can help you get better response rates, higher revenue, and increased ROI. The high reward makes this a good marketing option for many businesses. If you’re interested in starting a die-cut direct mail campaign, please call US Data Corporation at (888) 578-3282. We’d love to assist you in creating your next campaign!