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July 2015

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

We’re Die-Hard Fans of Die-Cut Direct Mail Campaigns

Postcards are one of the most popular direct mail pieces used for campaigns. They are cost-effective, easy to use, and most...

Boost Response Rates with 4 Email List Segmentation Tactics

Boost Response Rates with 4 Email List Segmentation Tactics

You’ve probably heard of email list segmentation if you have much experience with email marketing. However, if this is your first...

3 Stress-Free Ways to Gain Email Subscribers

3 Stress-Free Ways to Gain Email Subscribers

Email marketing may not be the coolest of marketing tactics these days, but it is still one of the most effective...

[INFOGRAPHIC] Pros and Cons: Direct Mail Marketing and Email Marketing

[INFOGRAPHIC] Pros and Cons: Direct Mail Marketing and Email Marketing

Using email can be a great way to generate leads and sales, but so can Direct Mail. Here’s a quick guide...

Capitalize on the Power of Direct Mail Personalization

Capitalize on the Power of Direct Mail Personalization

For decades, direct mail has been a key marketing strategy for small and big companies alike. From brick and mortar shops...

Heat Up the Summer with a Hot Email Newsletter

Heat Up the Summer with a Hot Email Newsletter

The sun is shining, the kids are out of school, and people are in a rush to get out of town....

Is Direct Mail Marketing Still Effective with Millennials?

Is Direct Mail Marketing Still Effective with Millennials?

Millennials spend a large part of their day looking at phone and laptop screens, tuned into social media, and living in...

Long Live Email Marketing

Long Live Email Marketing

Everyone likes to know what’s trendy and new. It is understandable that marketers would want to try out the hottest and...