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April 2015

2 Essential Steps to a Clean Mailing List

2 Essential Steps to a Clean Mailing List

You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and...

Unopened Email Campaign Culprits

Unopened Email Campaign Culprits

You spend time and energy creating a great email campaign to connect with your customers, but when you run the numbers,...

8 Principles to Help You Avoid A CASL Catastrophe

8 Principles to Help You Avoid A CASL Catastrophe

Since the Canada Anti-Spam Law (CASL) went into effect on July 1, 2014, email marketers have been nervous to see what kinds...

6 Deadly Direct Mail Pitfalls

6 Deadly Direct Mail Pitfalls

Direct mail marketing is a great way to advertise and generate measurable sales results for your business. According to research by...

[INFOGRAPHIC] 7 Insightful Email Marketing Statistics

[INFOGRAPHIC] 7 Insightful Email Marketing Statistics

These numbers demonstrate the power of email marketing. When it comes to lead nurturing and customer relationship management, email marketing still...

Freshen Up Your Email Marketing for Spring

Freshen Up Your Email Marketing for Spring

Spring is here! While you take the time to reorganize your household and wardrobe, why not take the same approach to...

Build Loyalty with these 4 Email Campaign Ideas

Build Loyalty with these 4 Email Campaign Ideas

When sending email campaigns to your customers and prospects, it is important to remember that there are more reasons to send...

5 Best Practices for Writing Amazing Direct Marketing Copy

5 Best Practices for Writing Amazing Direct Marketing Copy

You have figured out who your main target audience is. You have your perfectly targeted mailing and/or email list ready. It’s...