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March 2015

Don’t Ignore These 3 Marketing Focus Areas

Don’t Ignore These 3 Marketing Focus Areas

The marketing landscape is constantly changing. You have to stay on top of trends while continually managing existing efforts. However, even...

Hey, Marketers! Stop Making These Email Marketing Mistakes!

Hey, Marketers! Stop Making These Email Marketing Mistakes!

According to Radicati’s email statistics, there are over 4 billion email accounts in the world. That’s a lot of email users!...

A Beginner’s Guide to Defining Your Target Market

A Beginner’s Guide to Defining Your Target Market

You may want as many people as possible to know about your business, but the more people you want to reach,...

What to Consider When Renting a Consumer Email List

What to Consider When Renting a Consumer Email List

Renting lists has had a bad reputation in the past. However, trustworthy list companies who can provide you with high-quality, responsive,...

Introduction to Mobile Email Optimization

Introduction to Mobile Email Optimization

Email reading rates on mobile devices has seen rapid growth in the past few years. According to EmailMonday, up to 70%...

4 Ineffective Email Marketing Practices

4 Ineffective Email Marketing Practices

Learning about email marketing for the first time can be a confusing process. There is a plethora of information out there,...