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November 2014

3 Steps to Writing Better Direct Mail Copy

3 Steps to Writing Better Direct Mail Copy

It’s no secret that many direct mail pieces end up in the trash without even a glimpse, but there are ways...

A Glimpse at Google Inbox and What it Means for Email Marketers

A Glimpse at Google Inbox and What it Means for Email Marketers

Google launched their new email app called Inbox a few weeks ago. This isn’t the first time that Google has introduced...

5 CAN-SPAM Mistakes That Can Tank Your Reputation

5 CAN-SPAM Mistakes That Can Tank Your Reputation

Perhaps you are new to email marketing and are excited about sending out your first email. Maybe you have been in...

Email Marketing Strategy Tips for Black Friday & Cyber Monday

Email Marketing Strategy Tips for Black Friday & Cyber Monday

The holiday shopping season is approaching fast. Are you prepared? Do you feel confident that your current email marketing strategy is...

3 Things the Best Holiday Email Campaigns Have in Common

3 Things the Best Holiday Email Campaigns Have in Common

Halloween is finally over. The candy and tummy aches have passed, and the pumpkins have been smashed. You know what that...