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September 2014

CASL: Learning Aboot the Canadian Anti-Spam Law

CASL: Learning Aboot the Canadian Anti-Spam Law

If you are an email marketer, you may have heard that Canada recently passed legislation to regulate email marketing. The Canadian...

Quick Tips to Improve Your Email Campaign

Quick Tips to Improve Your Email Campaign

News flash: Most companies, if not all, are using email marketing to reach their target audience today. This means the inbox...

Direct Marketing Traps and How to Escape Them

Direct Marketing Traps and How to Escape Them

Direct marketing has been around for ages. It is one of the oldest types of marketing out there that is still...

4 Hashtag Mistakes to Avoid on Social Media

4 Hashtag Mistakes to Avoid on Social Media

As of 2014, most companies are utilizing social media as a marketing tool. Marketers have embraced it to better communicate and interact...

Why Email Marketing is Still Hip

Why Email Marketing is Still Hip

Happy birthday to Email, who turned 32 years old this past Labor Day weekend! As the saying goes, 30s is the...