Every holiday represents a unique and potentially profitable business opportunity for your company, as long as you take the time to plan out your marketing strategies. St. Patrick’s Day is only a couple weeks away, so now is the perfect time to start planning and implementing a direct marketing campaign that will help drive in more business. A well-designed direct mail piece will motivate your customers and potential customers to buy from you and keep your products and services in mind during the rest of the year. Here are a few direct marketing ideas for St. Patrick’s Day success.
Invite people into your physical location.
If you’re offering some sort of sale on St. Patrick’s Day, this is a great reason to invite people to your company’s physical location. Through a festive direct mail piece, you can offer an incentive to get people shopping in your store on St. Patrick’s Day. Get creative and give shoppers a discount for wearing green. Make your promotion holiday-themed to get in on the action!
Send a postcard.
Postcards are a simple and affordable way to inform your customers of your St. Patrick’s Day promotions. Remember to keep the holiday theme in mind when designing your direct mail piece; using green and orange, four leaf clovers, leprechauns, and a pot-of-gold all fit in with St. Patrick’s Day. Tailor the postcard depending on what products and services you provide. For example, a grocery store could send a postcard with a recipe or a fabric store could promote their St. Patrick’s Day themed fabric. Think about how you’re going to get your customers motivated to purchase from you.
Offer a holiday-themed discount.
Channel the “luck of the Irish” and offer your customers holiday-themed discounts. Maybe offer a 17% discount with a coupon or a code they can use online on March 17th. Tie in your offer to St. Patrick’s Day and make sure it expires sometime around the conclusion of the holiday. This will get your customers motivated to purchase from you right away if they know your offer won’t last very long.
Deliver your menu or catalog.
If your business is a restaurant, it’s a great direct marketing idea to send out a menu ahead of time to generate interest. The same goes for anyone selling holiday-related items or offering discounts on March 17th. Sending out a catalog of your products and services will help get people interested in your company and will get them motivated to come out and spend on St. Patrick’s Day if they like your promotions. Generate interest early by giving your customers a full look at what you offer!
St. Patrick’s Day is full of imagery that most consumers recognize. Make sure you utilize this when planning out your direct marketing ideas. US Data offers tailored direct marketing campaigns to fit the needs of your company. Contact us today at (888) 578-3282 or get a quote on our website!
Image Courtesy of Freedigitalphotos.net