2013 is now in full swing, and as we all know, a new year is always a great time for new beginnings – and new customers. As the new year kicks in, this is the perfect time to refocus on marketing goals that you may have lost sight of in 2012, rekindle projects that got put on the backburner, and rejuvenate your customer base. Make new customer acquisition your priority in 2013 by following these 3 simple steps.
1. A New Year Means New Lists
If you’re still working off of last year’s mailing lists or email lists, it’s time to wipe the slate clean and either invest in a new marketing list, or give the old one a facelift with a list wash service. Lists become outdated within a matter of months, and an outdated list translates into wasted marketing dollars. Whether you target consumers or businesses, give yourself the best opportunity to find new customers by working from an updated and accurate marketing list. Your marketing budget will thank you.
2. Develop an Engaging Offer and Creative
Once you’ve got your shiny new list, develop a great offer and creative to match. Create an offer no one can refuse, and use a strong call-to-action to draw those new customers in. Whether you choose direct mail or email (or both!), your creative should be consistent with your other branded materials, and should use colors that stand out to highlight your offer and call-to-action.
3. Follow Up
Once you’ve sent out the initial mailing or email, don’t stop there! Repetition is the name of the game in marketing, and your target will most likely need to see your offer multiple times before they decide to purchase from you and become one of those coveted new customers. Be persistent and show them you really do want their business.
If you follow these 3 steps, you should have new customers knocking at your door in no time! If you’re ready to get started on your 2013 marketing campaigns, or would just like some advice on acquiring new customers, please don’t hesitate to give US Data Corporation a call at (888) 578-3282. Happy selling!