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July 2012

What Can Back-To-School Season Do For Your Business?

Back-to-school season is here, and with it comes a myriad of marketing opportunities for B2C businesses. Did you know that consumers will spend about $70 billion on back-to-school supplies this year? This is the second largest consumer spending event of the year, second only to the winter holiday season. As kids head back to school, their parents will be bombarded with back-to-school ads from every direction, so it is vital that you get your message out to them early!

Email Lists: Good Things Come to Those Who Repeat

The fast-paced “time is money” mentality of business often makes us forget that patience is a required virtue. Never was this maxim truer than with the evaluation and use of email lists. Too many businesses approach an email marketing campaign with the expectation of instant gratification. Without any prior experience, the sheer numbers involved have them thinking that a single broadcast to an email list will make them immediately and wildly wealthy. While this certainly would be nice, email marketing unfortunately just doesn’t work that way in the real world.

5 Strategies for Planning Your Next Direct Marketing Campaign

Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!

Direct Mail: The Fundraising Champion

Fundraising is an integral part of many businesses and organizations. However, convincing people to donate some of their disposable income to your cause is not always an easy task, and it has been made even more difficult by the economic downturn. Luckily, direct mail is here to save the day. Direct mail is an extremely effective fundraising tactic, and any organization that depends on fundraising as a major source of revenue should absolutely be utilizing this practice.

How to Use Email Marketing As a Branding Tool

Email marketing is a valuable tool when it comes to branding your business. Whether or not your business is B2C or B2B, branding is an important part of developing credibility and customer loyalty. However, we focus on lead generation so often, many people don’t realize that email marketing can be effectively used as a brand awareness tactic as well. Let’s delve into the basics of branded email marketing to examine its uses and strengths.