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April 2012

B2B Mobile Marketing: The Elephant in the Room

Marketers these days can’t seem to praise mobile marketing highly enough, but there’s an elephant in the room that needs discussing: What about B2B mobile marketing? In the marketing blogosphere, mobile seems to be a dream-come-true for B2C marketing efforts, but no one is discussing how B2B can benefit from mobile marketing. Many B2B marketers are wondering if they should even bother with it. As it turns out, mobile marketing can and should be used for B2B marketing purposes, and here’s why.

Email Marketing: 10 Sure-Fire Ways to Lose Subscribers

Email marketing is a delicate game to play. While businesses certainly need to get their message out to potential customers, failing to adhere to CAN-SPAM laws, or even designing your email marketing campaign in a “spammy” way, can get your email deleted, marked as spam, or even blacklisted. Here are 10 sure-fire ways to annoy your email list enough to lose tons of subscribers. Make these email marketing mistakes at your own peril!

Internet Usage: Implications for Direct Mail Marketing

Smartphones. Tablets. Google Glasses. With all of the recent buzz about new ways the Internet can make our lives easier, it often starts to seem as if everyone is perpetually connected to the Internet. The world of online marketing certainly doesn't refute this impression; these days, it seems that most marketing news revolves exclusively around Internet marketing strategies, be it social media, mobile marketing, or gamification. However, Internet usage may not be quite as universal as the online marketing bubble leads us to believe, and traditional marketing strategies, such as direct mail, may still have the last word.

Direct Mail: 2012 Presidential Candidates Use Tried-and-True Marketing Methods

Presidential candidates have a lot at stake when it comes to the success of their marketing campaigns, and it seems that, in the upcoming election, direct mail is still the marketing backbone that candidates turn to in times of need. Amidst accusations that direct mail has become obsolete, the 2012 presidential candidates’ marketing efforts paint a very different picture: Direct mail is a key component of every single candidate’s strategy.