The New Year is always an interesting time for a business. Everybody’s excited about starting fresh, motivated to work harder and devoted to make more money than last year.
To help make your first campaign of the year a huge success, it’s important to think through every step of your direct mail campaign and make sure your mailing list purchase is well researched. The following are some great questions to ask a list company:
– How long have you been in business?
– How many employees work for your company?
– Do you have multiple branches?
– Where do you get your mailing list data?
– How often do you update your records?
– What is your BBB rating?
You want to work with a mailing list company that has been in the industry for more than 5 years, that has more than one branch office, and that has more than 20 employees. Working with a well established company of this size gives you a higher chance of success when purchasing a mailing list. They will have more to lose if they sell you a bad list and won’t disappear after they take your money.
You want to purchase a mailing list that is updated at least once a month. Most Do-Not-Call/Contact lists are updated every month so your lists must be as well.
Even though BBB ratings aren’t the only way to rate a company, it is a good way to see how the company deals with the customer service problems that arise. Every mailing list company has unhappy customers…it’s just the nature of the list industry…but it’s how they work with their unhappy customers that makes a difference.
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Trust US Data Corporation for your mailing lists. Call 888-610-3282 or Click Here to submit a form for a free, no obligation quote!