Tag Archives: direct mail
4 No-Brainer Ways to Measure Direct Mail Response Rates
When you are running a direct mail campaign, it’s very important to track your results in order to improve your future campaigns. However, if you are running multiple campaigns, how do you know which source the prospect found you through? How do you keep track of where they are coming from? Marketing metrics play a critical role in understanding how effective your campaigns are. Response rate is considered very important by most direct marketers. According to an article by the Direct Mail Association, direct mail gets response rates 3% higher than email marketing. Of course, direct mail is harder to track than email; after all, there’s no “open rate” to tell you how many people looked at your direct mail piece. What business wouldn’t want to keep track of how well their campaigns are doing? Here are 4 no-brainer ways to measure and track your direct mail response rates.
1. Phone Call Tracking
Phone call tracking is a great way to track direct mail response rates. Phone call tracking is one of the most popular ways businesses measure their marketing efforts. With this tracking method, you assign a unique phone number to a single direct mail campaign. You can get different phone numbers to use for different campaigns. Continue Reading…
Liven Up Your Direct Mail Campaign with Color
Many different factors go into creating a direct mail campaign that can capture and hold the attention of your audience. These factors include well-written copy, an attention-grabbing CTA, and a well-targeted list. However, one of the best ways to boost your direct mail campaign is your mail piece design, and one of the most important aspects of good design is use of color. This sounds simple, but color is one of the most powerful elements of design. Color attracts attention, but it triggers something even greater inside of us. When we see color, it has a huge influence over our emotions and attitudes, whether you are aware of it or not. According to research conducted by the University of Rochester, seeing color sends a message to the hypothalamus region of the brain, which then sends signals to the pituitary gland then thyroid glands, which releases hormones that cause fluctuations in mood, emotion, and behavior. It can inspire people to take actions as well. Continue Reading…
2 Essential Steps to a Clean Mailing List
You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and many mailings are getting bounced. What can you do to fix this problem? A good place to start is mailing list hygiene. Even the best mailing list gets outdated and dirty over time. Duplicate names and old, undeliverable addresses build up. People move to a new address or move out of your target demographic. Getting rid of inactive data can feel like you are letting go of something that could come in handy one day. However, just like spring-cleaning your home, a good mailing list clean up will pay off in efficiency and effectiveness. List hygiene processes will help you limit the number of undeliverable records and get rid of the addresses you don’t need. Here are two easy ways to save your direct mail campaign from wasted money and low response rates. Continue Reading…
5 Best Practices for Writing Amazing Direct Marketing Copy
You have figured out who your main target audience is. You have your perfectly targeted mailing and/or email list ready. It’s time to put pen to paper, (or fingers to keyboard), and write your direct marketing copy. Whether it’s an email newsletter or a direct mail flyer, writing words that grab a reader’s attention can seem like a daunting task. It’s not impossible though! We’re here to guide you and help you get through this challenge. Below are 5 best practices to think about as you write for your marketing piece.
1. Decide Which Medium to Use
Direct marketing copy is not one-size-fits-all. The most effective copy takes its marketing medium into account. If you are focusing on email, then you will want to pay close attention to your subject line, as well as the text-to-images ratio in case images are blocked. If you are working on a message for your mobile advertisement, you have limited pixel space to work with, so keep your message short and to the point. Are you writing for a postcard? Don’t forget to account for text on the front and back of the direct marketing piece – and don’t forget to leave room for an address and postage. Continue Reading…
4 Clever Direct Mail Ideas
Direct mail marketing is a great way to advertise and generate measurable sales results for your business. However, coming up with a clever direct mail creative can be a difficult task, and we all know how many direct mail pieces end up in the trash. The challenge is to make your mail piece stand out from the masses. Although direct mail is one of the most effective forms of traditional advertising, the pieces that are sent out do not have to be traditional in nature, and this is the key to catching someone’s attention before your mail piece is toast. There are many creative ideas you can utilize to produce a clever direct mail campaign that will boost response rates and, ultimately, increase your sales. Here are 4 ideas to get your creative juices flowing to boost results for your next direct mail campaign
1. Include a Sample
Who can say no to a freebie? Giving out free samples is a great way to grab your audience’s attention, and give them a taste of how great your products or services are at the same time. Continue Reading…
Infographic: Fascinating Direct Mail Facts
There is no denying that digital marketing is very popular right now. That does not mean that it is the only way to market. With a rich history and filled with experience, direct mail is still a well-loved marketing tool for businesses. Check out these fun direct mail facts in our infographic that prove how great direct mail is.
5 Tips to Get Your Direct Marketing Campaigns Noticed
Direct marketing campaigns are about making a direct connection with prospects and customers to promote your product and/or services. Direct marketing helps businesses communicate with their audience through a variety of marketing channels, including direct mail, email, telemarketing, and mobile marketing. Unlike media advertising, direct marketing lets you target specific people, often with a personalized message. Direct marketing can be a very cost effective way to generate sales and increase brand awareness, making it an ideal form of marketing for most businesses. Whether you are new to direct marketing or an experienced direct marketing veteran, here are 5 quick pointers to remember when devising a direct marketing campaign.
1. Target the Right Audience
Direct marketing allows you to generate a response from targeted audiences. You can focus your marketing resources where they will most likely receive results. Not properly targeting your audience hurts your brand when customers receive irrelevant material. It is important to identify and target the correct audience by delivering your marketing message using the right marketing channels at the right time. Continue Reading…
Holiday Direct Mail Campaigns: Things to Check Before You Launch
The holiday season is one of the busiest times of year for marketers. I can’t promise you that the craziness has passed with Black Friday and Cyber Monday; however, there is an upside to that! This festive season still has many marketing opportunities coming up. Spending increases during the holiday season, and it is important to make sure that your business is ready to take advantage of the holiday marketing boom. Prepare your direct mail marketing for the next holiday rush with this checklist. By following these guidelines, your direct mail marketing results will have you cheering with joy.
There’s nothing worse than realizing that you have sent your direct mail copy to the printer, or that you have mailed it out with a typo in it. No one can afford to send out a flawed direct mail campaign during the most important shopping season of the year! Sometimes it is hard to see your own typos, so before sending your campaign, make sure a different person reads the copy for you to make sure there aren’t any mistakes.
Make it Personal
Show your customers that you understand their needs this year by tailoring the direct mail piece to them personally. You can put the recipient’s full name in the direct mail’s send-to address instead of “Current Resident”, and/or use their name in the direct mail piece’s headline. You can also tailor your copy to recommend products or services based on the recipient’s previous purchases. Since mailing lists can be highly targeted, personalizing your direct mail to make your recipients feel special this holiday is easier than ever.
This is a must. If you do not have a clear call-to-action, you are missing out on a critical step in the direct mail marketing process. The CTA prompts your reader to take an action and respond to your offer. People usually skim or skip through pieces, so make sure the CTA is easy to find, or your recipients might not know what to do next. After you have explained what the offer is in the direct mail piece, you have to encourage them to take action and tell them how do so.
Help your direct mail recipients get into the holiday spirit with your direct mail piece’s design. Having an eye-catching design will make your piece stand out and increase its chances of being read. This can be as simple as using holiday colors and/or images in your direct mail creative. These elements can set the festive mood of your direct mail piece. Consider hiring a graphic designer if you do not have designing experience or an in-house designer. Give your direct mail creative the attention it deserves, because recipients won’t give it much attention if it looks bad.
The holiday season can be very stressful for marketers, but just take a deep breath and hang in there! Even if people do not respond immediately to your holiday direct mail campaign, it is important to look at it as an investment. Promoting with direct mail before and after the major holidays ensures that your business will be remembered by customers when they are ready to buy. Follow this checklist and you are bound to have an awesome direct mail campaign for the next holiday and beyond. If you need extra help with direct mail marketing, US Data Corporation would be happy to help. Contact us today to get your holiday direct mail campaign going at (888) 578-3282.
Image Courtesy of freedigitalphotos.net
How Direct Mail and Social Media Can Work Together
Do you often run direct mail campaigns? Have you been seeing the results you’ve hoped for? If you want to build a great direct mail piece that draws in new business, consider connecting it to your social media sites. We often forget the potential power of social media marketing and how it can make a traditional marketing campaign stronger. Since so many people are online and use social media on a daily basis, you don’t want to miss out on an excellent marketing opportunity. Here are a few ways that should help you use social media marketing to compliment your direct mail campaigns.
Promote your social media channels
If you’re creating a direct mail piece, make sure you include your important social media sites. Obviously, you won’t want to list every single place your recipients can find you online, but you should always include your website and any social media sites related to your promotion. Let your audience know where they should go to redeem your offers. Draw in traffic to your main site or a landing page. Don’t be afraid to promote your channels!
Create an offer that can be redeemed on a specific site
If you want to use your direct mail campaign to gain more online followers, create an offer that can only be redeemed on a specific site. For example, you can encourage your recipients to add your company on Facebook and offer a 10% discount once they do. The point is, you can use your direct mail piece to promote one of your social media sites. If they interact with you online, they might be more likely to purchase from you. Allow for more opportunities for your customers to engage with you!
The Dos and Don’ts of Building a Direct Mail Campaign
Running a direct mail campaign can often yield great results and help you build a well-rounded marketing strategy for your company. Even in this digital age, direct mail campaigns shouldn’t be ignored. When done right, you’ll be able to put your products and services in the front of your customers’ minds and draw in more business. If you’re planning on running your own campaign sometime soon, consider these dos and don’ts of direct mail.
Find a Targeted List
In order to run any marketing campaign, you need to know your target audience. You can work with a data company to build the right list for your campaign and they will help you figure out who you want to target. An article for Nolo explains this best by stating, “A solid definition of your target customer serves as a foundation for all your marketing activities. The more carefully you’ve defined your target market, the more likely your marketing efforts — even simple, low-cost methods — will bear fruit.” The more you know about your consumers, the better.