Tag Archives: direct mail

Holiday Direct Mail Campaigns: Things to Check Before You Launch7:30 am

By Janet Rho

The holiday season is one of the busiest times of year for marketers. I can’t promise you that the craziness has passed with Black Friday and Cyber Monday; however, there is an upside to that! This festive season still has many marketing opportunities coming up. Spending increases during the holiday season, and it is important to make sure that your business is ready to take advantage of the holiday marketing boom. Prepare your direct mail marketing for the next holiday rush with this checklist. By following these guidelines, your direct mail marketing results will have you cheering with joy.

Proofread

There’s nothing worse than realizing that you have sent your direct mail copy to the printer, or that you have mailed it out with a typo in it. No one can afford to send out a flawed direct mail campaign during the most important shopping season of the year! Sometimes it is hard to see your own typos, so before sending your campaign, make sure a different person reads the copy for you to make sure there aren’t any mistakes.

Make it Personal

Show your customers that you understand their needs this year by tailoring the direct mail piece to them personally. You can put the recipient’s full name in the direct mail’s send-to address instead of “Current Resident”, and/or use their name in the direct mail piece’s headline. You can also tailor your copy to recommend products or services based on the recipient’s previous purchases. Since mailing lists can be highly targeted, personalizing your direct mail to make your recipients feel special this holiday is easier than ever.

Clear CTA

This is a must. If you do not have a clear call-to-action, you are missing out on a critical step in the direct mail marketing process. The CTA prompts your reader to take an action and respond to your offer. People usually skim or skip through pieces, so make sure the CTA is easy to find, or your recipients might not know what to do next. After you have explained what the offer is in the direct mail piece, you have to encourage them to take action and tell them how do so.

Holiday Design

Help your direct mail recipients get into the holiday spirit with your direct mail piece’s design. Having an eye-catching design will make your piece stand out and increase its chances of being read. This can be as simple as using holiday colors and/or images in your direct mail creative. These elements can set the festive mood of your direct mail piece. Consider hiring a graphic designer if you do not have designing experience or an in-house designer. Give your direct mail creative the attention it deserves, because recipients won’t give it much attention if it looks bad.

The holiday season can be very stressful for marketers, but just take a deep breath and hang in there! Even if people do not respond immediately to your holiday direct mail campaign, it is important to look at it as an investment. Promoting with direct mail before and after the major holidays ensures that your business will be remembered by customers when they are ready to buy.  Follow this checklist and you are bound to have an awesome direct mail campaign for the next holiday and beyond. If you need extra help with direct mail marketing, US Data Corporation would be happy to help. Contact us today to get your holiday direct mail campaign going at (888) 578-3282.

Image Courtesy of freedigitalphotos.net

How Direct Mail and Social Media Can Work Together2:12 pm

By Kristen Dabrio

direct mail social media How Direct Mail and Social Media Can Work TogetherDo you often run direct mail campaigns? Have you been seeing the results you’ve hoped for? If you want to build a great direct mail piece that draws in new business, consider connecting it to your social media sites. We often forget the potential power of social media marketing and how it can make a traditional marketing campaign stronger. Since so many people are online and use social media on a daily basis, you don’t want to miss out on an excellent marketing opportunity.  Here are a few ways that should help you use social media marketing to compliment your direct mail campaigns.

Promote your social media channels

If you’re creating a direct mail piece, make sure you include your important social media sites. Obviously, you won’t want to list every single place your recipients can find you online, but you should always include your website and any social media sites related to your promotion. Let your audience know where they should go to redeem your offers. Draw in traffic to your main site or a landing page. Don’t be afraid to promote your channels!

Create an offer that can be redeemed on a specific site

If you want to use your direct mail campaign to gain more online followers, create an offer that can only be redeemed on a specific site. For example, you can encourage your recipients to add your company on Facebook and offer a 10% discount once they do.  The point is, you can use your direct mail piece to promote one of your social media sites. If they interact with you online, they might be more likely to purchase from you. Allow for more opportunities for your customers to engage with you!

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The Dos and Don’ts of Building a Direct Mail Campaign7:00 am

By Kristen Dabrio

dos donts direct mail The Dos and Don’ts of Building a Direct Mail CampaignRunning a direct mail campaign can often yield great results and help you build a well-rounded marketing strategy for your company. Even in this digital age, direct mail campaigns shouldn’t be ignored. When done right, you’ll be able to put your products and services in the front of your customers’ minds and draw in more business. If you’re planning on running your own campaign sometime soon, consider these dos and don’ts of direct mail.

Do:

Find a Targeted List

In order to run any marketing campaign, you need to know your target audience. You can work with a data company to build the right list for your campaign and they will help you figure out who you want to target.  An article for Nolo explains this best by stating, “A solid definition of your target customer serves as a foundation for all your marketing activities. The more carefully you’ve defined your target market, the more likely your marketing efforts — even simple, low-cost methods — will bear fruit.” The more you know about your consumers, the better.

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The Connection Between Baby Boomers and Direct Mail7:00 am

By Kristen Dabrio

baby boomers direct mail The Connection Between Baby Boomers and Direct MailIf you’ve been ignoring the massive potential of marketing to Baby Boomers, consider what this group can do for your next direct mail campaign. Since Baby Boomers make up a large percentage of the population, it would be foolish not to take them into account. Studies show that as of April 2014, there are currently 76.4 million Baby Boomers living in the US. Not only that, but they also have a unique connection to direct mail. Here are a few substantial reasons why you should focus on Baby Boomers during your next direct mail campaign.

Retirement

Baby Boomers were born between 1946 and 1965, so many of them have already reached retirement age or will within a few years. This extra free time allows Baby Boomers to take more interest in the direct mail they receive. They have more time to sift through offers and promotions and read through the pieces that interest them. If you’re looking to reach people between the ages of 50-70, direct mail is most likely the way to go. In addition to a growing number of Baby Boomers using social media, this will only help make your campaign stronger.

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School’s Out For Summer: Have a Blast with Your Direct Mail Campaigns7:00 am

By Kristen Dabrio

summer direct mail campaigns 230x300 School’s Out For Summer:  Have a Blast with Your Direct Mail CampaignsMost schools across the country are getting ready to close their doors for the summer, if they haven’t already. As marketers, many of us connect summer with slower sales—but it doesn’t have to be that way! Use this 3-4 month period to reach your customers through a direct mail campaign and offer your customers unique deals for the summer. If you want to increase sales and draw in new customers during this challenging marketing season, consider these ideas for running a summer direct mail campaign.

Throw a BBQ

If your company has a physical location, it’s always a great idea to become more involved in your local community. Purchase a mailing list that targets households in your town and invite them to an event sponsored by your company. If you’re not interested in running your own event, consider getting involved with another local event. Getting involved in your community will help people remember you and see your company in a positive light. It will also help you connect and engage with potential customers.

Send Your Recipients on Vacation

Summer is the time when most families go on vacation, so now is when you should help them plan and prepare for their trip. Design a direct mail campaign that focuses on vacations and lets your recipients know you want to help them save money. Give customers a discount on vacation-related items, like clothing, personal items, rentals, etc. If you don’t sell anything vacation-related, you can always swing it to fit your company. For example, use summer or vacation imagery in your direct mail campaign and offer them a discount on your products to help them save money.

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Why Direct Mail is Here to Stay7:00 am

By Kristen Dabrio

direct mail to stay 230x300 Why Direct Mail is Here to StayIn today’s digital world, some people find it hard to believe that direct mail is still a practical option for companies looking to run a marketing campaign. If you’ve been considering using direct mail for a campaign, you might be asking a bunch of important questions. Isn’t email faster and cheaper? Aren’t people always on their computers and phones? Do people read mail anymore? These are logical concerns, but direct mail still works just as well, if not better, than it once did. Here are a few good reasons why direct mail isn’t going anywhere any time soon, and why you should still run a mail campaign.

In order to understand digital overload, think about how much email you receive in a single day. There’s so much competition when it comes to email marketing, how can you be sure your emails will even be opened? I’m not saying you should give up email marketing all together, but currently direct mail offers specific advantages that could add to your overall marketing strategy. A particularly useful advantage that direct mail offers is that it allows you to bypass the digital overload that we’re currently experiencing and approach your target audience in a refreshing way. If you’re anything like me, direct mail catches my attention more than most of the emails I receive on a daily basis.

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Choosing the Right Colors for Your Direct Mail Design7:00 am

By Kristen Dabrio

choosing color direct mail 230x300 Choosing the Right Colors for Your Direct Mail DesignWhen marketers start to think about the overall design and layout of their direct mail campaign, they should also spend time focusing on color. Choosing the right colors for your direct mail design can make all the difference in how your recipients interact with your campaign. According to an article by Help Scout, “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone.” This means that your direct mail recipients will pay attention to colors and their marketing decisions will be affected by your color choices.

Here are a few ways colors can be used to improve your direct mail campaign:

To Bring Attention to Your Call-to-Action

In order to make your call-to-action easy to find, it’s a great idea to use bright colors in order to draw attention to it.  Action orientated colors include reds, oranges, and yellows. These colors will highlight your call-to-action and draw your recipients’ eyes to it, so there’s no way they can overlook it.  Here’s a good example:

delias printable pants bogo 50 off 300x223 Choosing the Right Colors for Your Direct Mail Design(1)

The offer is highlighted by the bright yellow color and recipients are immediately aware of the deal. The postcard also uses the bright pink color to let recipients know that the offer is for their jeans because the brightness draws the recipient to exactly what the offer is, and helps keep the design playful. The bright colors also fit in with a clothing brand that caters to teens. If a more muted color had been used, like brown, the copy wouldn’t have been as exciting.

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Direct Mail Tips for Prom and Graduation Season7:00 am

By Kristen Dabrio

direct mail prom graduation Direct Mail Tips for Prom and Graduation SeasonSince prom and graduation season is approaching fast, now is a great time to run a direct mail campaign. Many high school proms are booked for late April/early June, with graduation close behind, so it helps to start planning as soon as you can if you want to run a campaign of your own. If you provide products and services that directly relate to prom and graduation, like dresses, tuxedos, limos, and flowers, don’t miss out on this important marketing season! Here are a few direct mail tips to get you started.

Know your target audience

Clearly you want high school students to purchase your products and services when it comes to prom and graduation, but remember that most students aren’t the ones footing the bill. Parents will most likely be the ones paying for dresses, tuxedos, limos, etc., so make sure you know who you’re trying to reach. If you’re a local store, target locations close to your area. By working with a reputable data company, you’ll be able to find households with high school aged students in your area who will be the most likely to purchase from you. Here at US Data Corporation, we provide precise targeting selects that allow companies to target households based on children’s ages, household income, and additional factors to help you build the perfect mailing list.

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Finding the Right Business List for Your Direct Mail Campaign7:00 am

By Kristen Dabrio

business list direct mail Finding the Right Business List for Your Direct Mail CampaignWhen building a B2B direct mail campaign, make sure you have the right business list to ensure your company’s campaign is successful. Even if you have a great product or service you want to promote, it won’t mean much unless you’re able to target the right people. Targeting the right customers is simple if you find the right business list, so here are some reminders on how to choose the best one for your upcoming marketing campaign.

Consider your budget

Before you begin any marketing campaign, you’ll need to consider your budget and how much you’re able to spend on your business list. While budget is a concern for many businesses, be wary of any companies offering extremely cheap data. Since high-quality data takes lots of time and resources to compile, super low-cost data is too good to be true. Make sure the company you are working with is upfront about their data collection methods and the cost of their business lists, which might vary from list to list; however, also make sure you let them know about any budget limitations. A good list company will be able to work within your budget to get you the best bang for your buck.

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Direct Mail Tips: Why You Should Consider Using Postcards7:00 am

By Kristen Dabrio

direct mail tips postcards Direct Mail Tips: Why You Should Consider Using PostcardsRunning a direct mail postcard campaign not only helps you foster a relationship with your current customers, it also helps you bring in new business and test the effectiveness of your marketing strategies. Choosing the right direct mail piece is crucial for designing a simple and cost-effective direct mail campaign, and postcards are often the best choice, especially if this is your first foray into the world of direct mail. Whether you’re connecting with existing customers or you’re looking to target new ones, using postcards as your direct mail piece will help you build a profitable campaign. Here are a few benefits to choosing postcards for your next direct mail campaign.

Provides a low-cost option for small business marketing

If you’re a small business and you want to run a marketing campaign, you might think that direct mail is too expensive for you. However, postcards are actually quite cost-effective, and generate very high ROI. The truth is, people still love getting physical mail. Using postcards instead of more complex direct mail pieces will help you save money while still allowing your company to benefit from direct mail marketing campaigns. You’ll cut down on postage costs and still be able to build your brand just as effectively as other direct mail pieces.

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