Tag Archives: direct mail

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions12:40 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions

Welcome to the final part of our “Mailing List Mistakes to Avoid” blog series. This blog series is a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a ListPart 2: Research List ProvidersPart 3: Compilers vs. BrokersPart 4: Understanding Your Data, Part 5: Find a Trustworthy List Provider.

You’d be surprised at how much a true mailing list consultant can bring to the table. It doesn’t help being close-minded when you’re at the drawing board. There isn’t always a straightforward solution to the data selection process. Being rigid in what you’re looking for can limit your campaign results.  Continue Reading…

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider11:04 am

By Antoine Wald

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a ListPart 2: Research List ProvidersPart 3: Compilers vs. Brokers, Part 4: Understanding Your Data.

Before you decide to open up about your marketing budget, make sure you are working with a reputable list provider and a sales representative you trust. Many list companies employ highly skilled order-takers and disguise them as list consultants, trained in the art of sales, not marketing, to get you to spend with them. However, if you start to dig and ask questions about the data, you can easily spot the phonies. Beware, a bad mailing list will cost you money. However, a high-quality and accurate mailing list will make you money and improve your ROI. Continue Reading…

Mailing List Mistakes to Avoid – Part 4: Understanding Your Data12:20 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 4: Understanding Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. If you haven’t read our previous posts, you can find them here: Part 1: Introduction to Investing in a ListPart 2: Research List Providers, and Part 3: Compilers vs. Brokers.

Now that you know the difference between list compilers and list brokers and have a better idea of what kind of company you want to work with and the quality of leads you want, do you know what kind of data you need? Don’t worry if you don’t, I’m here to help. Many people feel that they have been misled by list companies and have lost faith in targeted mailing lists. This primarily happens because people think leads are lists, and lists are leads. Did I confuse you? Okay, let me explain. Continue Reading…

How to Measure and Track Direct Mail ROI11:09 am

By Janet

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well your direct mail campaign is actually doing? The only way to know for sure is by measuring the campaign’s return-on-investment, AKA the direct mail ROI. Without evaluating the success of the campaign, you won’t really know how well your marketing investment did. Also, by keeping track of the direct mail campaign ROI, you can mimic successful campaigns in future direct mail campaigns or modify them to increase ROI. Continue Reading…

Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers3:41 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List and Part 2: Research List Providers. Continue Reading…

Mailing List Mistakes to Avoid – Part 2: Research List Providers1:48 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 2: Research Mailing List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List, here. I’m excited to jump into the first of major mailing list mistakes and share with you how you can avoid it.

In Part 1 of the series, I went over the two main ways to go about when acquiring a mailing list, the “Do-It-Yourself” option or the “Leave It to The Pros”. Both work depending on your business and what your end goal is. However, I favor professionals. Data compilers and list companies have access to more information than you could find on your own. They have spent the time, energy, and money to build relationships allowing access to certain databases containing information. So, if you have a real marketing budget, and you value your time, let the professionals handle it. Continue Reading…

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List1:19 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List” blog series. This blog series will be the ultimate lineup of major mistakes people make when buying a mailing list and how to avoid them. However, today we’ll ease you into the series with a basic introduction to acquiring a list. Continue Reading…

US Data Corporation Receives 2016 Omaha Award7:00 am

By Janet

US Data Corp Receives 2016 Omaha Award

US Data Corporation has been inducted into the2016 Omaha Award in the Marketing Consulting Services category by the Omaha Award Program. US Data Corporation is among a very selected group of companies that have won the Omaha Award for eight consecutive years. This distinction has qualified US Data Corporation for the 2016 Omaha Award.

The Omaha Award Program recognizes outstanding local businesses in their local community. The Omaha Award Program identifies businesses that they believe have achieved exceptional marketing success in their community and business category. These companies enhance the positive image of small business through their service to customers and community.

US Data Corporation is the leading provider of mailing lists, email lists, email marketing, and direct mail marketing. Here at US Data Corporation, we strive to continue supporting our local community and provide excellent and trustworthy marketing services to our clients. If you are interested in learning more about our services, please call us at (888) 578-3282.

 

Why Your Direct Mail Campaign Failed11:18 am

By Janet

Why Your Direct Mail Campaign Failed

Direct mail marketing is a powerful communication tool with incredible targeting abilities that can generate measurable sales results for your company. According to research by CMO Council, when direct mail is done correctly, it works very well. However, when it’s not done correctly, it can fail hard. Whether you are wondering why your direct mail campaign didn’t do as well as expected, or you just want to prepare and be ready for your next direct mail campaign, make sure to read and remember these points to help you develop and implement an effective direct mail campaign. Continue Reading…

Introducing Haystack Precision Targeting11:02 am

By Janet

Introducing the Haystack™ List Builder

We’re excited to announce US Data’s new marketing program, Haystack™ Precision Targeting, a super targeted and customizable way to build your perfect mailing list. TV ads, billboards, and radio spots are great for getting exposure to a large audience, but you have no idea who’s actually interested in your offer. What if you could identify those exact people? Continue Reading…