Tag Archives: direct mail
US Data Corporation Receives 2016 Omaha Award
US Data Corporation has been inducted into the2016 Omaha Award in the Marketing Consulting Services category by the Omaha Award Program. US Data Corporation is among a very selected group of companies that have won the Omaha Award for eight consecutive years. This distinction has qualified US Data Corporation for the 2016 Omaha Award.
The Omaha Award Program recognizes outstanding local businesses in their local community. The Omaha Award Program identifies businesses that they believe have achieved exceptional marketing success in their community and business category. These companies enhance the positive image of small business through their service to customers and community.
US Data Corporation is the leading provider of mailing lists, email lists, email marketing, and direct mail marketing. Here at US Data Corporation, we strive to continue supporting our local community and provide excellent and trustworthy marketing services to our clients. If you are interested in learning more about our services, please call us at (888) 578-3282.
Why Your Direct Mail Campaign Failed
Direct mail marketing is a powerful communication tool with incredible targeting abilities that can generate measurable sales results for your company. According to research by CMO Council, when direct mail is done correctly, it works very well. However, when it’s not done correctly, it can fail hard. Whether you are wondering why your direct mail campaign didn’t do as well as expected, or you just want to prepare and be ready for your next direct mail campaign, make sure to read and remember these points to help you develop and implement an effective direct mail campaign. Continue Reading…
Introducing Haystack Precision Targeting
We’re excited to announce US Data’s new marketing program, Haystack™ Precision Targeting, a super targeted and customizable way to build your perfect mailing list. TV ads, billboards, and radio spots are great for getting exposure to a large audience, but you have no idea who’s actually interested in your offer. What if you could identify those exact people? Continue Reading…
4 Fatal Flaws of Postcard Marketing
Postcards are one of the least expensive and most effective forms of direct mail marketing. According to statistics from CMO Council, 54% of mailed postcards are read by recipients. Postcard marketing is relatively easy to create, generate a high response rate, and most importantly, are very good at grabbing a person’s attention. They require minimal effort and can be quite appealing with the right graphics and copy. That being said, there are many mistakes that marketers make that hurt the potential of their postcard marketing efforts. To avoid an unsuccessful marketing campaign, make sure to avoid these 4 fatal flaws of postcard marketing. Continue Reading…
USPS Goes Digital with Real Mail Notification
During last year’s National Postal Forum, Postmaster General and Chief Executive Officer of the Postal Service, Megan Brennan, announced a coming-soon digital mail program called “Real Mail Notification,” according to a press release by USPS. There has been a recent update that this service will go nationwide in 2017 and is currently a 67,000-person beta test in New York and Virginia. Continue Reading…
4 Direct Mail Marketing Best Practices to Follow
With the steady increase of technology and digital marketing, the popularity of direct mail marketing seems to be decreasing, or you would think it is. However, direct mail is just as effective, if not more, than ever. Direct mail can be a very powerful marketing tool if executed correctly. According to a USPS study, direct mail recipients purchased 28% more items and spent 28% more than non-direct mail recipients. In today’s blog post, we will go over direct mail marketing best practices and show you how and to work it and rock it. Continue Reading…
Cheer Up Customers with Holiday Direct Mail
Don’t let email marketing get all the attention this winter. ‘Tis the season to be profitable with direct mail marketing. As consumer spending goes up during the holiday season, it is important that your business takes advantage of the different kinds of marketing mediums available, including direct mail. By following these holiday direct mail tips, you can ensure that your direct mail marketing efforts will result in cheers. Continue Reading…
3 Killer Halloween Marketing Tips and Ideas
The holiday season is just around the corner, and it’s starting with Halloween! Halloween is one of the highest grossing annual holidays of the year. According to research by NRF, total spending for Halloween 2015 will top $6.9 billion! So, right now is prime time for your business to start planning a marketing strategy for one of the most active shopping seasons of the year. In today’s blog post, we are going to share a few Halloween marketing tips and ideas that will help your business lure in attention and boooost sales. Below are 3 Halloween marketing ideas you can use to encourage purchases and customer engagement to help you make this October a killer one. Continue Reading…
Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct Mail
Every business wants to shake things up a bit to drive sales and attract more customers. What better way to make things a bit more exciting than with a direct mail sweepstakes or contest? Everyone likes winning, and receiving something free is almost always welcomed. Marketers have recognized the public’s affection for contests and sweepstakes, and have taken advantage of it to promote their products and services. However, marketers have to be careful. Sweepstakes and contests can definitely attract attention, but it may draw the attention of law enforcement instead of customers if done incorrectly! We don’t want that to happen to you, so we are going to go over the “Sweepstakes Law” aka the Deceptive Mail Prevention and Enforcement Act (DMPEA) that has been in effect since 2000. These are important rules to follow when planning a direct mail sweepstakes so you don’t deceive recipients or break federal law. Continue Reading…
The Pros and Cons of EDDM
In today’s blog post, we are going to go over the Pros and Cons of Every Door Direct Mail (EDDM). We haven’t written about this subject for quite a while, so I think it’s a great time for a refresher. In case you aren’t already familiar with it, EDDM is a type of direct mail service offered by the United States Postal Service. EDDM allows you to send your mail piece to a small zip code radius without purchasing a mailing list, for a lower postage rate. As with all things, there are pros and cons to EDDM that you should be aware of before heading down the EDDM route. Continue Reading…