Tag Archives: direct mail
Marketing 101: What is Direct Marketing?
Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail, email, and telemarketing. Unlike indirect marketing which includes billboards and social media posts, direct marketing lets you target a specific audience with a personalized message.
Direct marketing is a cost-effective and efficient way to generate sales and spread brand awareness to people who have a higher chance of purchasing from your business. A key factor in direct marketing is the “call to action,” also known as CTA. While indirect marketing mediums like billboards can promote a brand or product, they don’t usually request an action, such as “Call this phone number to buy now” or “Click here learn more.”
Direct marketing allows a business to generate a response from a target audience, which lets businesses of all sizes focus their marketing budget and resources where they’re most likely to get results. Also, direct marketing’s results are much easier to measure than indirect marketing’s. Businesses can track how many customers have responded through a message’s call-to-action. The following are 2 of the most popular types of direct marketing outlets used to obtain customers and boost sales.
Direct Mail Marketing
Direct mail is physical advertising material sent directly to a mailing address and is one of the most successful forms of direct marketing. According to statistics by DMR, 39% of customers say they try a business for the first time because of direct mail advertising. Direct mail can be sent in many different formats including envelopes, postcards, catalogs, brochures, and packages. Tracking a direct mail campaign is easy. You can implement a tracking phone number, landing page, coupons, or simply ask the customer to bring in the mail piece to your brick-and-mortar shop. Make sure you know who you want to target and make sure to use a relevant mailing list. If you don’t have an in-house list, list companies can help you. Companies like US Data Corporation have the ability to build custom targeted mailing lists based on demographics, geographic data, interests, income, and much more.
Email has become a very popular direct marketing medium recently. Email marketing involves businesses reaching out to their target audience via email. These emails usually consist of news and information about the brand’s products and service with contact information. Email marketing is a great way to reach customers, find new prospects, and make sales. According to research by the Direct Marketing Association, email marketing yields a 4,300% return on investment for businesses in the US. Email marketing can be beneficial to a variety of businesses. It’s low costing and responses can be generated quickly. With email marketing, businesses can easily reach target markets without the need for large quantities of print space or high production costs.
A direct marketing campaign with a clear CTA can help you boost your sales to existing customers, increase brand loyalty, and generate new prospects. It offers great potential for increasing any business’s revenue by allowing access to targeted people. Whether you are targeting businesses or consumers, direct marketing can work for you. Get started on your direct marketing campaign today. Call US Data Corporation at (888) 578-3282.
4 Stand-Out Direct Mail Promotional Ideas
There’s no doubt that direct mail marketing is as useful today as it was before the digital era. According to research by the DMA, direct mail marketing gets up to 37 times more responses than email marketing. However, just because you use direct mail does not guarantee that your piece is going to be opened or read. You need to put in effort into your direct mail and turn it into something that recipients will find useful and interesting; something they won’t be so quick to throw away. Here are some unique direct mail promotional ideas that will help your mailer stand out from the rest. Continue Reading…
Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions
Welcome to the final part of our “Mailing List Mistakes to Avoid” blog series. This blog series is a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a List, Part 2: Research List Providers, Part 3: Compilers vs. Brokers, Part 4: Understanding Your Data, Part 5: Find a Trustworthy List Provider.
You’d be surprised at how much a true mailing list consultant can bring to the table. It doesn’t help being close-minded when you’re at the drawing board. There isn’t always a straightforward solution to the data selection process. Being rigid in what you’re looking for can limit your campaign results. Continue Reading…
Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider
Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a List, Part 2: Research List Providers, Part 3: Compilers vs. Brokers, Part 4: Understanding Your Data.
Before you decide to open up about your marketing budget, make sure you are working with a reputable list provider and a sales representative you trust. Many list companies employ highly skilled order-takers and disguise them as list consultants, trained in the art of sales, not marketing, to get you to spend with them. However, if you start to dig and ask questions about the data, you can easily spot the phonies. Beware, a bad mailing list will cost you money. However, a high-quality and accurate mailing list will make you money and improve your ROI. Continue Reading…
Mailing List Mistakes to Avoid – Part 4: Understanding Your Data
Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. If you haven’t read our previous posts, you can find them here: Part 1: Introduction to Investing in a List, Part 2: Research List Providers, and Part 3: Compilers vs. Brokers.
Now that you know the difference between list compilers and list brokers and have a better idea of what kind of company you want to work with and the quality of leads you want, do you know what kind of data you need? Don’t worry if you don’t, I’m here to help. Many people feel that they have been misled by list companies and have lost faith in targeted mailing lists. This primarily happens because people think leads are lists, and lists are leads. Did I confuse you? Okay, let me explain. Continue Reading…
How to Measure and Track Direct Mail ROI
You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well your direct mail campaign is actually doing? The only way to know for sure is by measuring the campaign’s return-on-investment, AKA the direct mail ROI. Without evaluating the success of the campaign, you won’t really know how well your marketing investment did. Also, by keeping track of the direct mail campaign ROI, you can mimic successful campaigns in future direct mail campaigns or modify them to increase ROI. Continue Reading…
Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers
Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List and Part 2: Research List Providers. Continue Reading…
Mailing List Mistakes to Avoid – Part 2: Research List Providers
Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List, here. I’m excited to jump into the first of major mailing list mistakes and share with you how you can avoid it.
In Part 1 of the series, I went over the two main ways to go about when acquiring a mailing list, the “Do-It-Yourself” option or the “Leave It to The Pros”. Both work depending on your business and what your end goal is. However, I favor professionals. Data compilers and list companies have access to more information than you could find on your own. They have spent the time, energy, and money to build relationships allowing access to certain databases containing information. So, if you have a real marketing budget, and you value your time, let the professionals handle it. Continue Reading…
Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List
Welcome to “Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List” blog series. This blog series will be the ultimate lineup of major mistakes people make when buying a mailing list and how to avoid them. However, today we’ll ease you into the series with a basic introduction to acquiring a list. Continue Reading…
US Data Corporation Receives 2016 Omaha Award
US Data Corporation has been inducted into the2016 Omaha Award in the Marketing Consulting Services category by the Omaha Award Program. US Data Corporation is among a very selected group of companies that have won the Omaha Award for eight consecutive years. This distinction has qualified US Data Corporation for the 2016 Omaha Award.
The Omaha Award Program recognizes outstanding local businesses in their local community. The Omaha Award Program identifies businesses that they believe have achieved exceptional marketing success in their community and business category. These companies enhance the positive image of small business through their service to customers and community.
US Data Corporation is the leading provider of mailing lists, email lists, email marketing, and direct mail marketing. Here at US Data Corporation, we strive to continue supporting our local community and provide excellent and trustworthy marketing services to our clients. If you are interested in learning more about our services, please call us at (888) 578-3282.