Tag Archives: direct mail

Cheer Up Customers with Holiday Direct Mail2:37 pm

By Janet

Holiday Cheer Up Customers with Holiday Direct Mail

Don’t let email marketing get all the attention this winter. ‘Tis the season to be profitable with direct mail marketing. As consumer spending goes up during the holiday season, it is important that your business takes advantage of the different kinds of marketing mediums available, including direct mail. By following these holiday direct mail tips, you can ensure that your direct mail marketing efforts will result in cheers. Continue Reading…

3 Killer Halloween Marketing Tips and Ideas10:58 am

By Janet

killer halloween marketing 3 Killer Halloween Marketing Tips and Ideas

The holiday season is just around the corner, and it’s starting with Halloween! Halloween is one of the highest grossing annual holidays of the year. According to research by NRF, total spending for Halloween 2015 will top $6.9 billion! So, right now is prime time for your business to start planning a marketing strategy for one of the most active shopping seasons of the year. In today’s blog post, we are going to share a few Halloween marketing tips and ideas that will help your business lure in attention and boooost sales. Below are 3 Halloween marketing ideas you can use to encourage purchases and customer engagement to help you make this October a killer one. Continue Reading…

Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct Mail5:00 am

By Janet

DMPEA Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct MailEvery business wants to shake things up a bit to drive sales and attract more customers. What better way to make things a bit more exciting than with a direct mail sweepstakes or contest? Everyone likes winning, and receiving something free is almost always welcomed. Marketers have recognized the public’s affection for contests and sweepstakes, and have taken advantage of it to promote their products and services. However, marketers have to be careful. Sweepstakes and contests can definitely attract attention, but it may draw the attention of law enforcement instead of customers if done incorrectly! We don’t want that to happen to you, so we are going to go over the “Sweepstakes Law” aka the Deceptive Mail Prevention and Enforcement Act (DMPEA) that has been in effect since 2000. These are important rules to follow when planning a direct mail sweepstakes so you don’t deceive recipients or break federal law. Continue Reading…

The Pros and Cons of EDDM5:00 am

By Janet

pros and cons eddm The Pros and Cons of EDDM

In today’s blog post, we are going to go over the Pros and Cons of Every Door Direct Mail (EDDM). We haven’t written about this subject for quite a while, so I think it’s a great time for a refresher. In case you aren’t already familiar with it, EDDM is a type of direct mail service offered by the United States Postal Service. EDDM allows you to send your mail piece to a small zip code radius without purchasing a mailing list, for a lower postage rate. As with all things, there are pros and cons to EDDM that you should be aware of before heading down the EDDM route. Continue Reading…

Make Your Mark with a Back-to-School Direct Mail Campaign5:00 am

By Janet

back to school direct mail Make Your Mark with a Back to School Direct Mail Campaign

It’s that time of the year again, folks! The sudden increase in rush hour traffic, the office supplies section at Target looking like a ghost town, and the decrease of high-schoolers at the mall: it’s time to go back to school. Back-to-school season is the second largest retail season after the holiday season, according to a report from PM Digital. Back-to-school spending reached nearly $75 billion last year. Moreover, according to a study by Placed, parents named direct mail as one of the most preferred channels for receiving promotions and deals for back-to-school. Feel like you don’t have a back-to-school type of business? Think again. Back-to-school season affects more than just kindergarteners who need crayons. Don’t forget about the parents, teachers and other professionals that need supplies, and other people who are just looking for a good deal. End your summer with a bang by boosting your sales and brand awareness using direct mail marketing this back-to-school season. Here are 3 ways to make your back-to-school direct mail campaign a success. Continue Reading…

Don’t Send Your Direct Mail to the Wrong Audience5:07 am

By Janet

Hey everyone! Check out our new video below! Continue…

Capitalize on the Power of Direct Mail Personalization5:00 am

By Janet
personalize and capitalize direct mail Capitalize on the Power of Direct Mail Personalization

Capitalize on the Power of Direct Mail Personalization

For decades, direct mail has been a key marketing strategy for small and big companies alike. From brick and mortar shops to Fortune 500 companies, direct mail marketing still proves to be a solid workhorse, holding its own against its digital marketing counterparts. According to statistics by CMO Council, almost 60% of all direct mail pieces are opened in the U.S. So, how exactly are businesses getting people to open their direct mail pieces? What tactics are they using that are effective? Well, there are many components that go into a successful direct mail campaign, including well-written copy, eye-catching design, and good timing. However, one of the most effective tactics is personalization, which we will go over in today’s blog post. Continue Reading…

4 No-Brainer Ways to Measure Direct Mail Response Rates5:00 am

By Janet
4 ways measure direct rates 4 No Brainer Ways to Measure Direct Mail Response Rates

4 No-Brainer Ways to Measure Direct Mail Response Rates

When you are running a direct mail campaign, it’s very important to track your results in order to improve your future campaigns. However, if you are running multiple campaigns, how do you know which source the prospect found you through? How do you keep track of where they are coming from? Marketing metrics play a critical role in understanding how effective your campaigns are. Response rate is considered very important by most direct marketers. According to an article by the Direct Mail Association, direct mail gets response rates 3% higher than email marketing. Of course, direct mail is harder to track than email; after all, there’s no “open rate” to tell you how many people looked at your direct mail piece. What business wouldn’t want to keep track of how well their campaigns are doing? Here are 4 no-brainer ways to measure and track your direct mail response rates.

1.   Phone Call Tracking

Phone call tracking is a great way to track direct mail response rates. Phone call tracking is one of the most popular ways businesses measure their marketing efforts. With this tracking method, you assign a unique phone number to a single direct mail campaign. You can get different phone numbers to use for different campaigns. Continue Reading…

Liven Up Your Direct Mail Campaign with Color9:21 am

By Janet
liven up direct mail campaign with color Liven Up Your Direct Mail Campaign with Color

Liven Up Your Direct Mail Campaign with Color

Many different factors go into creating a direct mail campaign that can capture and hold the attention of your audience. These factors include well-written copy, an attention-grabbing CTA, and a well-targeted list. However, one of the best ways to boost your direct mail campaign is your mail piece design, and one of the most important aspects of good design is use of color. This sounds simple, but color is one of the most powerful elements of design. Color attracts attention, but it triggers something even greater inside of us. When we see color, it has a huge influence over our emotions and attitudes, whether you are aware of it or not. According to research conducted by the University of Rochester, seeing color sends a message to the hypothalamus region of the brain, which then sends signals to the pituitary gland then thyroid glands, which releases hormones that cause fluctuations in mood, emotion, and behavior. It can inspire people to take actions as well. Continue Reading…

2 Essential Steps to a Clean Mailing List7:21 am

By Janet
2 essential steps to a clean mailing list 2 Essential Steps to a Clean Mailing List

2 Essential Steps to a Clean Mailing List

You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and many mailings are getting bounced. What can you do to fix this problem? A good place to start is mailing list hygiene. Even the best mailing list gets outdated and dirty over time. Duplicate names and old, undeliverable addresses build up. People move to a new address or move out of your target demographic.  Getting rid of inactive data can feel like you are letting go of something that could come in handy one day. However, just like spring-cleaning your home, a good mailing list clean up will pay off in efficiency and effectiveness. List hygiene processes will help you limit the number of undeliverable records and get rid of the addresses you don’t need. Here are two easy ways to save your direct mail campaign from wasted money and low response rates. Continue Reading…