Tag Archives: direct mail

The Pros and Cons of EDDM5:00 am

By Janet

pros and cons eddm The Pros and Cons of EDDM

In today’s blog post, we are going to go over the Pros and Cons of Every Door Direct Mail (EDDM). We haven’t written about this subject for quite a while, so I think it’s a great time for a refresher. In case you aren’t already familiar with it, EDDM is a type of direct mail service offered by the United States Postal Service. EDDM allows you to send your mail piece to a small zip code radius without purchasing a mailing list, for a lower postage rate. As with all things, there are pros and cons to EDDM that you should be aware of before heading down the EDDM route. Continue Reading…

Make Your Mark with a Back-to-School Direct Mail Campaign5:00 am

By Janet

back to school direct mail Make Your Mark with a Back to School Direct Mail Campaign

It’s that time of the year again, folks! The sudden increase in rush hour traffic, the office supplies section at Target looking like a ghost town, and the decrease of high-schoolers at the mall: it’s time to go back to school. Back-to-school season is the second largest retail season after the holiday season, according to a report from PM Digital. Back-to-school spending reached nearly $75 billion last year. Moreover, according to a study by Placed, parents named direct mail as one of the most preferred channels for receiving promotions and deals for back-to-school. Feel like you don’t have a back-to-school type of business? Think again. Back-to-school season affects more than just kindergarteners who need crayons. Don’t forget about the parents, teachers and other professionals that need supplies, and other people who are just looking for a good deal. End your summer with a bang by boosting your sales and brand awareness using direct mail marketing this back-to-school season. Here are 3 ways to make your back-to-school direct mail campaign a success. Continue Reading…

Don’t Send Your Direct Mail to the Wrong Audience5:07 am

By Janet

Hey everyone! Check out our new video below! Continue…

Capitalize on the Power of Direct Mail Personalization5:00 am

By Janet
personalize and capitalize direct mail Capitalize on the Power of Direct Mail Personalization

Capitalize on the Power of Direct Mail Personalization

For decades, direct mail has been a key marketing strategy for small and big companies alike. From brick and mortar shops to Fortune 500 companies, direct mail marketing still proves to be a solid workhorse, holding its own against its digital marketing counterparts. According to statistics by CMO Council, almost 60% of all direct mail pieces are opened in the U.S. So, how exactly are businesses getting people to open their direct mail pieces? What tactics are they using that are effective? Well, there are many components that go into a successful direct mail campaign, including well-written copy, eye-catching design, and good timing. However, one of the most effective tactics is personalization, which we will go over in today’s blog post. Continue Reading…

4 No-Brainer Ways to Measure Direct Mail Response Rates5:00 am

By Janet
4 ways measure direct rates 4 No Brainer Ways to Measure Direct Mail Response Rates

4 No-Brainer Ways to Measure Direct Mail Response Rates

When you are running a direct mail campaign, it’s very important to track your results in order to improve your future campaigns. However, if you are running multiple campaigns, how do you know which source the prospect found you through? How do you keep track of where they are coming from? Marketing metrics play a critical role in understanding how effective your campaigns are. Response rate is considered very important by most direct marketers. According to an article by the Direct Mail Association, direct mail gets response rates 3% higher than email marketing. Of course, direct mail is harder to track than email; after all, there’s no “open rate” to tell you how many people looked at your direct mail piece. What business wouldn’t want to keep track of how well their campaigns are doing? Here are 4 no-brainer ways to measure and track your direct mail response rates.

1.   Phone Call Tracking

Phone call tracking is a great way to track direct mail response rates. Phone call tracking is one of the most popular ways businesses measure their marketing efforts. With this tracking method, you assign a unique phone number to a single direct mail campaign. You can get different phone numbers to use for different campaigns. Continue Reading…

Liven Up Your Direct Mail Campaign with Color9:21 am

By Janet
liven up direct mail campaign with color Liven Up Your Direct Mail Campaign with Color

Liven Up Your Direct Mail Campaign with Color

Many different factors go into creating a direct mail campaign that can capture and hold the attention of your audience. These factors include well-written copy, an attention-grabbing CTA, and a well-targeted list. However, one of the best ways to boost your direct mail campaign is your mail piece design, and one of the most important aspects of good design is use of color. This sounds simple, but color is one of the most powerful elements of design. Color attracts attention, but it triggers something even greater inside of us. When we see color, it has a huge influence over our emotions and attitudes, whether you are aware of it or not. According to research conducted by the University of Rochester, seeing color sends a message to the hypothalamus region of the brain, which then sends signals to the pituitary gland then thyroid glands, which releases hormones that cause fluctuations in mood, emotion, and behavior. It can inspire people to take actions as well. Continue Reading…

2 Essential Steps to a Clean Mailing List7:21 am

By Janet
2 essential steps to a clean mailing list 2 Essential Steps to a Clean Mailing List

2 Essential Steps to a Clean Mailing List

You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and many mailings are getting bounced. What can you do to fix this problem? A good place to start is mailing list hygiene. Even the best mailing list gets outdated and dirty over time. Duplicate names and old, undeliverable addresses build up. People move to a new address or move out of your target demographic.  Getting rid of inactive data can feel like you are letting go of something that could come in handy one day. However, just like spring-cleaning your home, a good mailing list clean up will pay off in efficiency and effectiveness. List hygiene processes will help you limit the number of undeliverable records and get rid of the addresses you don’t need. Here are two easy ways to save your direct mail campaign from wasted money and low response rates. Continue Reading…

5 Best Practices for Writing Amazing Direct Marketing Copy7:44 am

By Janet
5 best practices writing amazing direct marketing copy 5 Best Practices for Writing Amazing Direct Marketing Copy

5 Best Practices for Writing a Direct Marketing Copy

You have figured out who your main target audience is. You have your perfectly targeted mailing and/or email list ready. It’s time to put pen to paper, (or fingers to keyboard), and write your direct marketing copy. Whether it’s an email newsletter or a direct mail flyer, writing words that grab a reader’s attention can seem like a daunting task. It’s not impossible though! We’re here to guide you and help you get through this challenge. Below are 5 best practices to think about as you write for your marketing piece.

1.   Decide Which Medium to Use

Direct marketing copy is not one-size-fits-all. The most effective copy takes its marketing medium into account. If you are focusing on email, then you will want to pay close attention to your subject line, as well as the text-to-images ratio in case images are blocked. If you are working on a message for your mobile advertisement, you have limited pixel space to work with, so keep your message short and to the point. Are you writing for a postcard? Don’t forget to account for text on the front and back of the direct marketing piece – and don’t forget to leave room for an address and postage. Continue Reading…

4 Clever Direct Mail Ideas7:30 am

By Janet
4 clever direct mail ideas 4 Clever Direct Mail Ideas

4 Clever Direct Mail Ideas

Direct mail marketing is a great way to advertise and generate measurable sales results for your business. However, coming up with a clever direct mail creative can be a difficult task, and we all know how many direct mail pieces end up in the trash. The challenge is to make your mail piece stand out from the masses. Although direct mail is one of the most effective forms of traditional advertising, the pieces that are sent out do not have to be traditional in nature, and this is the key to catching someone’s attention before your mail piece is toast. There are many creative ideas you can utilize to produce a clever direct mail campaign that will boost response rates and, ultimately, increase your sales. Here are 4 ideas to get your creative juices flowing to boost results for your next direct mail campaign

1.  Include a Sample

Who can say no to a freebie? Giving out free samples is a great way to grab your audience’s attention, and give them a taste of how great your products or services are at the same time. Continue Reading…

Infographic: Fascinating Direct Mail Facts7:39 am

By Janet

There is no denying that digital marketing is very popular right now. That does not mean that it is the only way to market. With a rich history and filled with experience, direct mail is still a well-loved marketing tool for businesses. Check out these fun direct mail facts in our infographic that prove how great direct mail is.

Fascinating Direct Mail Fact Infographic: Fascinating Direct Mail Facts

Fascinating Direct Mail Facts