Tag Archives: direct mail
Picking the Right Marketing Services for Your Company
Creating a marketing strategy and picking the right marketing services for your business might seem overwhelming, but it’s necessary if you want put your company on the path to success. Without a marketing plan, there’s very little chance that potential customers will pick your company over your competitors or know anything about what products and services you can provide for them. However, getting started isn’t that difficult if you focus on utilizing three common marketing services: email marketing, direct mail marketing, and social media marketing. Learning the basics of these marketing services will help you form your marketing strategy and get your business the exposure it needs. So, how do you choose what marketing services are the best for your company? Here are some tips to help you move forward.
Running an email marketing campaign is an affordable way to reach your customers and will help keep your company in the front of your recipient’s minds. Email marketing is a great marketing service because you’re reaching a highly targeted group of people in a matter of seconds. Since recipients need to opt into your emails in order to receive them, you’re targeting people who already show interest in your products and services.
You should consider running an email marketing campaign if:
Direct Marketing Ideas for St. Patrick’s Day Success
Every holiday represents a unique and potentially profitable business opportunity for your company, as long as you take the time to plan out your marketing strategies. St. Patrick’s Day is only a couple weeks away, so now is the perfect time to start planning and implementing a direct marketing campaign that will help drive in more business. A well-designed direct mail piece will motivate your customers and potential customers to buy from you and keep your products and services in mind during the rest of the year. Here are a few direct marketing ideas for St. Patrick’s Day success.
Invite people into your physical location.
If you’re offering some sort of sale on St. Patrick’s Day, this is a great reason to invite people to your company’s physical location. Through a festive direct mail piece, you can offer an incentive to get people shopping in your store on St. Patrick’s Day. Get creative and give shoppers a discount for wearing green. Make your promotion holiday-themed to get in on the action!
Send a postcard.
Postcards are a simple and affordable way to inform your customers of your St. Patrick’s Day promotions. Remember to keep the holiday theme in mind when designing your direct mail piece; using green and orange, four leaf clovers, leprechauns, and a pot-of-gold all fit in with St. Patrick’s Day. Tailor the postcard depending on what products and services you provide. For example, a grocery store could send a postcard with a recipe or a fabric store could promote their St. Patrick’s Day themed fabric. Think about how you’re going to get your customers motivated to purchase from you.
4 Things Direct Mail Recipients Love
Even with the rise of email marketing over the years, people still love getting physical mail. Although it might seem easier to run an email marketing campaign, direct mail continues to be a powerful marketing tool for bringing back previous customers and targeting new ones. By injecting your direct mail campaigns with a little fun and creativity, you can bring life back into this form of traditional advertising. If you want to run an engaging direct mail campaign, it helps if you focus on these 4 things that direct mail recipients love.
People love offers that are tailored to them. Instead of addressing something to a random customer, you can personalize your direct mail piece to fit the recipient. You can consider putting the recipient’s name in the headline or tailoring your message to fit their specific wants and needs. Since marketing data and mailing lists can be highly targeted, you should be able to personalize your offers and make your recipients feel like they received a direct mail piece just for them.
5 Reasons to Run a Direct Mail Campaign
Even in this age of increased digital marketing strategies, direct mail marketing remains an effective way to reach potential customers and bring in more business. Direct mail campaigns give you the opportunity to promote your products and services directly to your target audience. Running a direct mail campaign offers many benefits, so being aware of them might just convince you to run one for your company. Here are 5 reasons you should consider direct mail campaigns as part of your marketing strategy.
1) Helps you pinpoint your target market.
When running a direct mail campaign, you really need to take the time to evaluate who you want your campaign to reach. Identifying your target market will help you when running marketing campaigns of any kind, so it’s a great idea to take the time to do this. Pinpointing your target market allows you to directly reach those interested in your products and services and helps you avoid wasting your time and effort marketing to those who will just throw your direct mail pieces in the trash. If you’re working with a data company to procure a mailing list for your company, they will help you pinpoint who you want to reach and what marketing tactics will help you sell your products.
Five Direct Mail Mistakes You Can Avoid
Running a direct mail campaign can often yield incredible results and kick-start an effective marketing campaign for your company—if you put in the right amount of time and attention. Not only are direct mail campaigns effective at putting your business in the front of your customers’ minds, they can also help you create a well-rounded marketing strategy for your company. However, there are a few common direct mail mistakes that can detract from the full impact of your campaign and lessen profitability. If you keep these 5 common direct mail mistakes in mind, you’ll be able to avoid them and ensure you carry out the most successful campaign possible.
Not taking the time to plan
If you don’t spend enough time planning your direct mail piece, there’s a good chance it could negatively affect your campaign. With poor planning, you run the risk of producing a campaign that looks rushed, and there’s a chance you’ll miss important details. You should have a strong idea of what you want to send out—a postcard, a newsletter, coupons, etc.—and you should have an offer or promotion in mind. Why are you sending out this direct mail piece? What goal do you want to achieve? How will you entice potential customers? Plan these things out before you start moving forward with your direct mail campaign.
Running a Black Friday Direct Mail Campaign: Start Now!
As one of the biggest and most important shopping days of the year for many businesses, Black Friday should be given a lot of time and attention when it comes to developing a marketing strategy. Since Thanksgiving is less than a month away and Black Friday continues to invade turkey day, now is the perfect time to focus on running a direct mail campaign. Direct mail campaigns take some time and preparation, so getting started early is always a good idea, especially when it comes to such a massive shopping day. Make sure you’re prepared for Black Friday and don’t leave anything until the last minute.
Preparation is one of the most important things when it comes to getting out a direct mail campaign for Black Friday. You will need time to make sure that you have your mailing materials in order and that you can get it all sent out a couple of weeks before Black Friday. Keep in mind that you might need to spend time securing a mailing list, getting materials approved, and making sure everything is printed out ready before you can send everything out. Black Friday can potentially bring in a lot of business and keep people invested in your company for the rest of the year, so do your best to stay on top of everything.
Direct Mail Lists: What You Should Know Before You Buy
Direct mail marketing has continued to work efficiently for businesses and can be an essential part of a marketing campaign, which is why it’s so important to understand everything you can about direct mail lists. Since direct mail lists can make a huge difference in the success of your campaign, it’s crucial to spend the time to select the best possible list. The list, along with the offer and the creative, make up all the essential parts of direct mail campaign and they shouldn’t be taken lightly.
Many companies shy away from running their own campaigns because they lack a clear understanding of how direct mail lists work. However, a successful direct mail campaign has the potential to bring in lots of new customers, so it will be worth your while to gain a better understanding of the direct mail list buying process. Here are a few things you need to know before you buy.
Businesses looking into purchasing direct mail lists often don’t realize that there’s a difference between buying and renting a list. Many lists have the option to either purchase for endless use or rent for a one-time-use, but you should be aware that there are stipulations to each. Since direct mail lists are always changing and need to be updated as often as possible, renting a list is usually your best option. However, this usually means you can only use the list once, so if you plan on running multiple campaigns, you will have to rent a new list each time. Purchasing a list allows you to use that list as many times as you want, but there’s no assurance that your data will be accurate, and direct mail data becomes outdated very quickly. Since people are always moving and their residential addresses change, having an accurate and up-to-date list is absolutely essential to any direct mail campaign.
Last-Minute Back-To-School Email Marketing Campaigns
Back-to-school season is in full swing, and although many businesses think about conducting back-to-school marketing campaigns, sometimes the season creeps up on you before you can get your campaign underway. If you are interested in launching a back-to-school campaign, but are worried you may be too late, don’t give up yet; there is still time to take advantage of this marketing season. Now is the perfect time to launch an email marketing campaign. An email campaign, in place of or in addition to a direct marketing campaign, is a good last-minute marketing effort because it can reach potential customers quickly and takes less time to set up.
Although many people don’t realize it, the back-to-school season doesn’t end after the first week of school. Many college classes haven’t started yet or are just beginning, and students on the East Coast don’t usually head back until after Labor Day. In reality, the back-to-school season actually extends through the first month or so of school, so you still have plenty of time to send out an email blast that is school-themed.
You can utilize email marketing even if you’ve already done a back-to-school direct marketing campaign. Combining a direct mail campaign and an email campaign is a great marketing strategy and your potential customers will have a higher chance of doing business with you as a result. Most people will have to hear or see your marketing message at least seven times before they buy from you, so it’s important that you stay consistent and reach out multiple times before the back-to-school season is over.
Clever Direct Mail Creatives to Inspire Your Own Campaign
Coming up with ideas for your direct marketing campaign can be difficult, especially when you want to avoid doing the same thing over and over again. Not only do you want to catch the attention of potential customers, but you want to get them talking and sharing their experience with others. This can be difficult to pull off, but with a little creativity—it’s all possible! If you’re looking for a way to spruce up your direct marketing campaigns, perhaps these companies and artists can give you some inspiration through their own direct mail creatives.
IKEA Flat Pack
Although this marketing campaign wasn’t used by IKEA, it was an ingenious direct mail creative designed by Leo Rosa Borges. The clever pop-up of a bedroom set shows customers a 3D version of how the furniture would look. It’s an excellent way to advertise products that require assembly and it would certainly get people talking. (1)
Direct Marketing Campaigns: Learning From An Unsuccessful Campaign
Direct marketing campaigns can be an excellent way to generate potential customers and leads, but what should you do when you don’t get the results you were expecting? There are a lot of mistakes that can be made during a direct marketing campaign, but there are several important things you can do to ensure it doesn’t happen again. Remember, understanding and implementing what works for your marketing campaign may take some time—so don’t get discouraged!
If you feel like your direct marketing campaign was unsuccessful, it’s time to evaluate what the problems might have been. Common mistakes that often plague a direct marketing campaign can be easy to fix; learning from those mistakes will save you from stress and disappointment in the future.
Here are some problems you might have overlooked—