Tag Archives: direct mail
Make Your Mark with a Back-to-School Direct Mail Campaign
It’s that time of the year again, folks! The sudden increase in rush hour traffic, the office supplies section at Target looking like a ghost town, and the decrease of high-schoolers at the mall: it’s time to go back to school. Back-to-school season is the second largest retail season after the holiday season, according to a report from PM Digital. Back-to-school spending reached nearly $75 billion last year. Moreover, according to a study by Placed, parents named direct mail as one of the most preferred channels for receiving promotions and deals for back-to-school. Feel like you don’t have a back-to-school type of business? Think again. Back-to-school season affects more than just kindergarteners who need crayons. Don’t forget about the parents, teachers and other professionals that need supplies, and other people who are just looking for a good deal. End your summer with a bang by boosting your sales and brand awareness using direct mail marketing this back-to-school season. Here are 3 ways to make your back-to-school direct mail campaign a success.
1. Target Your Audience
Instead of buying untargeted leads, use a targeted mailing list for your back-to-school direct mail campaign. This way, you are making sure your advertisement reaches the correct audience of people who are most likely to need your products and/or services. List companies like US Data Corporation are able to create a mailing list based off of your specific needs. You can target your list by age, gender, location, hobbies, shopping habits, and much more. If your store sells clothes for teenagers, you don’t want to send your direct mail campaign to families with toddlers. By using highly-targeted lists, you are connecting with people who are actually relevant to your business.
2. Make it Personal
Personalization can enhance a consumer’s decision to read your direct mail piece by creating a sense of familiarity. It also tells them that they are important to your business. When it comes to personalizing a direct mail piece, there are a lot of options. You can personalize the piece to a specific consumer by including their name in the letter portion or address area. You can also use a tailored message or personalized image. If you’re sending the campaign to a family with college students, use images that have college students in them. For more tips on how to personalize your direct mail piece, check out our previous blog post: Capitalize on the Power of Direct Mail Personalization.
3. Give a Good Offer
Who can resist a good deal? High-quality direct mail campaigns are not only packed with relevant information, they also attract the audience by tempting them with an irresistible deal. Offering a time-sensitive deal can be a great idea for a back-to-school direct mail campaign. Time-sensitive deals help promote the sense of urgency to redeem the deal before the sale is over, (and before school starts). With some schools already back in session and others about to start, now is a great time to reach those last-minute shoppers by putting a special offer directly into their hands.
Even though online marketing is the new and shiny toy these days, direct mail marketing has stood the test of time. Back-to-school direct mail campaigns can really help drive your sales and ROI. Not all companies are using direct mail marketing, but their loss is your gain. Since fewer businesses are leveraging the power of good ol’ fashioned snail mail, your company has the ability to stand out, reach a better audience, and entice customers with useful coupons and information that others are not offering. If you’re interested in starting your back-to-school direct mail campaign, give US Data Corporation a call today at (888) 578-3232!
Don’t Send Your Direct Mail to the Wrong Audience
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Capitalize on the Power of Direct Mail Personalization
For decades, direct mail has been a key marketing strategy for small and big companies alike. From brick and mortar shops to Fortune 500 companies, direct mail marketing still proves to be a solid workhorse, holding its own against its digital marketing counterparts. According to statistics by CMO Council, almost 60% of all direct mail pieces are opened in the U.S. So, how exactly are businesses getting people to open their direct mail pieces? What tactics are they using that are effective? Well, there are many components that go into a successful direct mail campaign, including well-written copy, eye-catching design, and good timing. However, one of the most effective tactics is personalization, which we will go over in today’s blog post. Continue Reading…
4 No-Brainer Ways to Measure Direct Mail Response Rates
When you are running a direct mail campaign, it’s very important to track your results in order to improve your future campaigns. However, if you are running multiple campaigns, how do you know which source the prospect found you through? How do you keep track of where they are coming from? Marketing metrics play a critical role in understanding how effective your campaigns are. Response rate is considered very important by most direct marketers. According to an article by the Direct Mail Association, direct mail gets response rates 3% higher than email marketing. Of course, direct mail is harder to track than email; after all, there’s no “open rate” to tell you how many people looked at your direct mail piece. What business wouldn’t want to keep track of how well their campaigns are doing? Here are 4 no-brainer ways to measure and track your direct mail response rates.
1. Phone Call Tracking
Phone call tracking is a great way to track direct mail response rates. Phone call tracking is one of the most popular ways businesses measure their marketing efforts. With this tracking method, you assign a unique phone number to a single direct mail campaign. You can get different phone numbers to use for different campaigns. Continue Reading…
Liven Up Your Direct Mail Campaign with Color
Many different factors go into creating a direct mail campaign that can capture and hold the attention of your audience. These factors include well-written copy, an attention-grabbing CTA, and a well-targeted list. However, one of the best ways to boost your direct mail campaign is your mail piece design, and one of the most important aspects of good design is use of color. This sounds simple, but color is one of the most powerful elements of design. Color attracts attention, but it triggers something even greater inside of us. When we see color, it has a huge influence over our emotions and attitudes, whether you are aware of it or not. According to research conducted by the University of Rochester, seeing color sends a message to the hypothalamus region of the brain, which then sends signals to the pituitary gland then thyroid glands, which releases hormones that cause fluctuations in mood, emotion, and behavior. It can inspire people to take actions as well. Continue Reading…
2 Essential Steps to a Clean Mailing List
You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and many mailings are getting bounced. What can you do to fix this problem? A good place to start is mailing list hygiene. Even the best mailing list gets outdated and dirty over time. Duplicate names and old, undeliverable addresses build up. People move to a new address or move out of your target demographic. Getting rid of inactive data can feel like you are letting go of something that could come in handy one day. However, just like spring-cleaning your home, a good mailing list clean up will pay off in efficiency and effectiveness. List hygiene processes will help you limit the number of undeliverable records and get rid of the addresses you don’t need. Here are two easy ways to save your direct mail campaign from wasted money and low response rates. Continue Reading…
5 Best Practices for Writing Amazing Direct Marketing Copy
You have figured out who your main target audience is. You have your perfectly targeted mailing and/or email list ready. It’s time to put pen to paper, (or fingers to keyboard), and write your direct marketing copy. Whether it’s an email newsletter or a direct mail flyer, writing words that grab a reader’s attention can seem like a daunting task. It’s not impossible though! We’re here to guide you and help you get through this challenge. Below are 5 best practices to think about as you write for your marketing piece.
1. Decide Which Medium to Use
Direct marketing copy is not one-size-fits-all. The most effective copy takes its marketing medium into account. If you are focusing on email, then you will want to pay close attention to your subject line, as well as the text-to-images ratio in case images are blocked. If you are working on a message for your mobile advertisement, you have limited pixel space to work with, so keep your message short and to the point. Are you writing for a postcard? Don’t forget to account for text on the front and back of the direct marketing piece – and don’t forget to leave room for an address and postage. Continue Reading…
4 Clever Direct Mail Ideas
Direct mail marketing is a great way to advertise and generate measurable sales results for your business. However, coming up with a clever direct mail creative can be a difficult task, and we all know how many direct mail pieces end up in the trash. The challenge is to make your mail piece stand out from the masses. Although direct mail is one of the most effective forms of traditional advertising, the pieces that are sent out do not have to be traditional in nature, and this is the key to catching someone’s attention before your mail piece is toast. There are many creative ideas you can utilize to produce a clever direct mail campaign that will boost response rates and, ultimately, increase your sales. Here are 4 ideas to get your creative juices flowing to boost results for your next direct mail campaign
1. Include a Sample
Who can say no to a freebie? Giving out free samples is a great way to grab your audience’s attention, and give them a taste of how great your products or services are at the same time. Continue Reading…
Infographic: Fascinating Direct Mail Facts
There is no denying that digital marketing is very popular right now. That does not mean that it is the only way to market. With a rich history and filled with experience, direct mail is still a well-loved marketing tool for businesses. Check out these fun direct mail facts in our infographic that prove how great direct mail is.
5 Tips to Get Your Direct Marketing Campaigns Noticed
Direct marketing campaigns are about making a direct connection with prospects and customers to promote your product and/or services. Direct marketing helps businesses communicate with their audience through a variety of marketing channels, including direct mail, email, telemarketing, and mobile marketing. Unlike media advertising, direct marketing lets you target specific people, often with a personalized message. Direct marketing can be a very cost effective way to generate sales and increase brand awareness, making it an ideal form of marketing for most businesses. Whether you are new to direct marketing or an experienced direct marketing veteran, here are 5 quick pointers to remember when devising a direct marketing campaign.
1. Target the Right Audience
Direct marketing allows you to generate a response from targeted audiences. You can focus your marketing resources where they will most likely receive results. Not properly targeting your audience hurts your brand when customers receive irrelevant material. It is important to identify and target the correct audience by delivering your marketing message using the right marketing channels at the right time. Continue Reading…