Tag Archives: direct mail

Direct Mail Tips for Prom and Graduation Season7:00 am

By Kristen Dabrio

direct mail prom graduation Direct Mail Tips for Prom and Graduation SeasonSince prom and graduation season is approaching fast, now is a great time to run a direct mail campaign. Many high school proms are booked for late April/early June, with graduation close behind, so it helps to start planning as soon as you can if you want to run a campaign of your own. If you provide products and services that directly relate to prom and graduation, like dresses, tuxedos, limos, and flowers, don’t miss out on this important marketing season! Here are a few direct mail tips to get you started.

Know your target audience

Clearly you want high school students to purchase your products and services when it comes to prom and graduation, but remember that most students aren’t the ones footing the bill. Parents will most likely be the ones paying for dresses, tuxedos, limos, etc., so make sure you know who you’re trying to reach. If you’re a local store, target locations close to your area. By working with a reputable data company, you’ll be able to find households with high school aged students in your area who will be the most likely to purchase from you. Here at US Data Corporation, we provide precise targeting selects that allow companies to target households based on children’s ages, household income, and additional factors to help you build the perfect mailing list.

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Finding the Right Business List for Your Direct Mail Campaign7:00 am

By Kristen Dabrio

business list direct mail Finding the Right Business List for Your Direct Mail CampaignWhen building a B2B direct mail campaign, make sure you have the right business list to ensure your company’s campaign is successful. Even if you have a great product or service you want to promote, it won’t mean much unless you’re able to target the right people. Targeting the right customers is simple if you find the right business list, so here are some reminders on how to choose the best one for your upcoming marketing campaign.

Consider your budget

Before you begin any marketing campaign, you’ll need to consider your budget and how much you’re able to spend on your business list. While budget is a concern for many businesses, be wary of any companies offering extremely cheap data. Since high-quality data takes lots of time and resources to compile, super low-cost data is too good to be true. Make sure the company you are working with is upfront about their data collection methods and the cost of their business lists, which might vary from list to list; however, also make sure you let them know about any budget limitations. A good list company will be able to work within your budget to get you the best bang for your buck.

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Direct Mail Tips: Why You Should Consider Using Postcards7:00 am

By Kristen Dabrio

direct mail tips postcards Direct Mail Tips: Why You Should Consider Using PostcardsRunning a direct mail postcard campaign not only helps you foster a relationship with your current customers, it also helps you bring in new business and test the effectiveness of your marketing strategies. Choosing the right direct mail piece is crucial for designing a simple and cost-effective direct mail campaign, and postcards are often the best choice, especially if this is your first foray into the world of direct mail. Whether you’re connecting with existing customers or you’re looking to target new ones, using postcards as your direct mail piece will help you build a profitable campaign. Here are a few benefits to choosing postcards for your next direct mail campaign.

Provides a low-cost option for small business marketing

If you’re a small business and you want to run a marketing campaign, you might think that direct mail is too expensive for you. However, postcards are actually quite cost-effective, and generate very high ROI. The truth is, people still love getting physical mail. Using postcards instead of more complex direct mail pieces will help you save money while still allowing your company to benefit from direct mail marketing campaigns. You’ll cut down on postage costs and still be able to build your brand just as effectively as other direct mail pieces.

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Picking the Right Marketing Services for Your Company9:47 am

By Kristen Dabrio

marketing services for company Picking the Right Marketing Services for Your CompanyCreating a marketing strategy and picking the right marketing services for your business might seem overwhelming, but it’s necessary if you want put your company on the path to success. Without a marketing plan, there’s very little chance that potential customers will pick your company over your competitors or know anything about what products and services you can provide for them. However, getting started isn’t that difficult if you focus on utilizing three common marketing services: email marketing, direct mail marketing, and social media marketing. Learning the basics of these marketing services will help you form your marketing strategy and get your business the exposure it needs. So, how do you choose what marketing services are the best for your company? Here are some tips to help you move forward.

Email Marketing

Running an email marketing campaign is an affordable way to reach your customers and will help keep your company in the front of your recipient’s minds. Email marketing is a great marketing service because you’re reaching a highly targeted group of people in a matter of seconds. Since recipients need to opt into your emails in order to receive them, you’re targeting people who already show interest in your products and services.

You should consider running an email marketing campaign if:

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Direct Marketing Ideas for St. Patrick’s Day Success7:00 am

By Kristen Dabrio

direct marketing st patricks Direct Marketing Ideas for St. Patrick’s Day SuccessEvery holiday represents a unique and potentially profitable business opportunity for your company, as long as you take the time to plan out your marketing strategies. St. Patrick’s Day is only a couple weeks away, so now is the perfect time to start planning and implementing a direct marketing campaign that will help drive in more business. A well-designed direct mail piece will motivate your customers and potential customers to buy from you and keep your products and services in mind during the rest of the year. Here are a few direct marketing ideas for St. Patrick’s Day success.

Invite people into your physical location.

If you’re offering some sort of sale on St. Patrick’s Day, this is a great reason to invite people to your company’s physical location. Through a festive direct mail piece, you can offer an incentive to get people shopping in your store on St. Patrick’s Day. Get creative and give shoppers a discount for wearing green. Make your promotion holiday-themed to get in on the action!

Send a postcard.

Postcards are a simple and affordable way to inform your customers of your St. Patrick’s Day promotions. Remember to keep the holiday theme in mind when designing your direct mail piece; using green and orange, four leaf clovers, leprechauns, and a pot-of-gold all fit in with St. Patrick’s Day.  Tailor the postcard depending on what products and services you provide. For example, a grocery store could send a postcard with a recipe or a fabric store could promote their St. Patrick’s Day themed fabric. Think about how you’re going to get your customers motivated to purchase from you.

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4 Things Direct Mail Recipients Love7:00 am

By Kristen Dabrio

direct mail recipients love 4 Things Direct Mail Recipients LoveEven with the rise of email marketing over the years, people still love getting physical mail. Although it might seem easier to run an email marketing campaign, direct mail continues to be a powerful marketing tool for bringing back previous customers and targeting new ones. By injecting your direct mail campaigns with a little fun and creativity, you can bring life back into this form of traditional advertising. If you want to run an engaging direct mail campaign, it helps if you focus on these 4 things that direct mail recipients love.

Personalized Offers

People love offers that are tailored to them. Instead of addressing something to a random customer, you can personalize your direct mail piece to fit the recipient.  You can consider putting the recipient’s name in the headline or tailoring your message to fit their specific wants and needs. Since marketing data and mailing lists can be highly targeted, you should be able to personalize your offers and make your recipients feel like they received a direct mail piece just for them.

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5 Reasons to Run a Direct Mail Campaign7:00 am

By Kristen Dabrio

reasons direct mail campaign 5 Reasons to Run a Direct Mail CampaignEven in this age of increased digital marketing strategies, direct mail marketing remains an effective way to reach potential customers and bring in more business.  Direct mail campaigns give you the opportunity to promote your products and services directly to your target audience. Running a direct mail campaign offers many benefits, so being aware of them might just convince you to run one for your company. Here are 5 reasons you should consider direct mail campaigns as part of your marketing strategy.

1) Helps you pinpoint your target market.

When running a direct mail campaign, you really need to take the time to evaluate who you want your campaign to reach. Identifying your target market will help you when running marketing campaigns of any kind, so it’s a great idea to take the time to do this. Pinpointing your target market allows you to directly reach those interested in your products and services and helps you avoid wasting your time and effort marketing to those who will just throw your direct mail pieces in the trash. If you’re working with a data company to procure a mailing list for your company, they will help you pinpoint who you want to reach and what marketing tactics will help you sell your products.

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Five Direct Mail Mistakes You Can Avoid7:00 am

By Kristen Dabrio

direct mail mistakes to avoid Five Direct Mail Mistakes You Can Avoid Running a direct mail campaign can often yield incredible results and kick-start an effective marketing campaign for your company—if you put in the right amount of time and attention. Not only are direct mail campaigns effective at putting your business in the front of your customers’ minds, they can also help you create a well-rounded marketing strategy for your company. However, there are a few common direct mail mistakes that can detract from the full impact of your campaign and lessen profitability.  If you keep these 5 common direct mail mistakes in mind, you’ll be able to avoid them and ensure you carry out the most successful campaign possible.

Not taking the time to plan

If you don’t spend enough time planning your direct mail piece, there’s a good chance it could negatively affect your campaign. With poor planning, you run the risk of producing a campaign that looks rushed, and there’s a chance you’ll miss important details. You should have a strong idea of what you want to send out—a postcard, a newsletter, coupons, etc.—and you should have an offer or promotion in mind. Why are you sending out this direct mail piece? What goal do you want to achieve? How will you entice potential customers? Plan these things out before you start moving forward with your direct mail campaign.

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Running a Black Friday Direct Mail Campaign: Start Now!7:00 am

By Kristen Dabrio

black friday direct mail campaign Running a Black Friday Direct Mail Campaign: Start Now!As one of the biggest and most important shopping days of the year for many businesses, Black Friday should be given a lot of time and attention when it comes to developing a marketing strategy. Since Thanksgiving is less than a month away and Black Friday continues to invade turkey day, now is the perfect time to focus on running a direct mail campaign. Direct mail campaigns take some time and preparation, so getting started early is always a good idea, especially when it comes to such a massive shopping day. Make sure you’re prepared for Black Friday and don’t leave anything until the last minute.

Preparation is one of the most important things when it comes to getting out a direct mail campaign for Black Friday. You will need time to make sure that you have your mailing materials in order and that you can get it all sent out a couple of weeks before Black Friday. Keep in mind that you might need to spend time securing a mailing list, getting materials approved, and making sure everything is printed out ready before you can send everything out. Black Friday can potentially bring in a lot of business and keep people invested in your company for the rest of the year, so do your best to stay on top of everything.

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Direct Mail Lists: What You Should Know Before You Buy7:00 am

By Kristen Dabrio

direct mail lists before you buy Direct Mail Lists: What You Should Know Before You BuyDirect mail marketing has continued to work efficiently for businesses and can be an essential part of a marketing campaign, which is why it’s so important to understand everything you can about direct mail lists. Since direct mail lists can make a huge difference in the success of your campaign, it’s crucial to spend the time to select the best possible list. The list, along with the offer and the creative, make up all the essential parts of direct mail campaign and they shouldn’t be taken lightly.

Many companies shy away from running their own campaigns because they lack a clear understanding of how direct mail lists work. However, a successful direct mail campaign has the potential to bring in lots of new customers, so it will be worth your while to gain a better understanding of the direct mail list buying process. Here are a few things you need to know before you buy.

Businesses looking into purchasing direct mail lists often don’t realize that there’s a difference between buying and renting a list. Many lists have the option to either purchase for endless use or rent for a one-time-use, but you should be aware that there are stipulations to each.  Since direct mail lists are always changing and need to be updated as often as possible, renting a list is usually your best option. However, this usually means you can only use the list once, so if you plan on running multiple campaigns, you will have to rent a new list each time. Purchasing a list allows you to use that list as many times as you want, but there’s no assurance that your data will be accurate, and direct mail data becomes outdated very quickly. Since people are always moving and their residential addresses change, having an accurate and up-to-date list is absolutely essential to any direct mail campaign.

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