Tag Archives: direct mail
How Direct Mail and Social Media Can Work Together
Do you often run direct mail campaigns? Have you been seeing the results you’ve hoped for? If you want to build a great direct mail piece that draws in new business, consider connecting it to your social media sites. We often forget the potential power of social media marketing and how it can make a traditional marketing campaign stronger. Since so many people are online and use social media on a daily basis, you don’t want to miss out on an excellent marketing opportunity. Here are a few ways that should help you use social media marketing to compliment your direct mail campaigns.
Promote your social media channels
If you’re creating a direct mail piece, make sure you include your important social media sites. Obviously, you won’t want to list every single place your recipients can find you online, but you should always include your website and any social media sites related to your promotion. Let your audience know where they should go to redeem your offers. Draw in traffic to your main site or a landing page. Don’t be afraid to promote your channels!
Create an offer that can be redeemed on a specific site
If you want to use your direct mail campaign to gain more online followers, create an offer that can only be redeemed on a specific site. For example, you can encourage your recipients to add your company on Facebook and offer a 10% discount once they do. The point is, you can use your direct mail piece to promote one of your social media sites. If they interact with you online, they might be more likely to purchase from you. Allow for more opportunities for your customers to engage with you!
The Dos and Don’ts of Building a Direct Mail Campaign
Running a direct mail campaign can often yield great results and help you build a well-rounded marketing strategy for your company. Even in this digital age, direct mail campaigns shouldn’t be ignored. When done right, you’ll be able to put your products and services in the front of your customers’ minds and draw in more business. If you’re planning on running your own campaign sometime soon, consider these dos and don’ts of direct mail.
Find a Targeted List
In order to run any marketing campaign, you need to know your target audience. You can work with a data company to build the right list for your campaign and they will help you figure out who you want to target. An article for Nolo explains this best by stating, “A solid definition of your target customer serves as a foundation for all your marketing activities. The more carefully you’ve defined your target market, the more likely your marketing efforts — even simple, low-cost methods — will bear fruit.” The more you know about your consumers, the better.
The Connection Between Baby Boomers and Direct Mail
If you’ve been ignoring the massive potential of marketing to Baby Boomers, consider what this group can do for your next direct mail campaign. Since Baby Boomers make up a large percentage of the population, it would be foolish not to take them into account. Studies show that as of April 2014, there are currently 76.4 million Baby Boomers living in the US. Not only that, but they also have a unique connection to direct mail. Here are a few substantial reasons why you should focus on Baby Boomers during your next direct mail campaign.
Baby Boomers were born between 1946 and 1965, so many of them have already reached retirement age or will within a few years. This extra free time allows Baby Boomers to take more interest in the direct mail they receive. They have more time to sift through offers and promotions and read through the pieces that interest them. If you’re looking to reach people between the ages of 50-70, direct mail is most likely the way to go. In addition to a growing number of Baby Boomers using social media, this will only help make your campaign stronger.
School’s Out For Summer: Have a Blast with Your Direct Mail Campaigns
Most schools across the country are getting ready to close their doors for the summer, if they haven’t already. As marketers, many of us connect summer with slower sales—but it doesn’t have to be that way! Use this 3-4 month period to reach your customers through a direct mail campaign and offer your customers unique deals for the summer. If you want to increase sales and draw in new customers during this challenging marketing season, consider these ideas for running a summer direct mail campaign.
Throw a BBQ
If your company has a physical location, it’s always a great idea to become more involved in your local community. Purchase a mailing list that targets households in your town and invite them to an event sponsored by your company. If you’re not interested in running your own event, consider getting involved with another local event. Getting involved in your community will help people remember you and see your company in a positive light. It will also help you connect and engage with potential customers.
Send Your Recipients on Vacation
Summer is the time when most families go on vacation, so now is when you should help them plan and prepare for their trip. Design a direct mail campaign that focuses on vacations and lets your recipients know you want to help them save money. Give customers a discount on vacation-related items, like clothing, personal items, rentals, etc. If you don’t sell anything vacation-related, you can always swing it to fit your company. For example, use summer or vacation imagery in your direct mail campaign and offer them a discount on your products to help them save money.
Why Direct Mail is Here to Stay
In today’s digital world, some people find it hard to believe that direct mail is still a practical option for companies looking to run a marketing campaign. If you’ve been considering using direct mail for a campaign, you might be asking a bunch of important questions. Isn’t email faster and cheaper? Aren’t people always on their computers and phones? Do people read mail anymore? These are logical concerns, but direct mail still works just as well, if not better, than it once did. Here are a few good reasons why direct mail isn’t going anywhere any time soon, and why you should still run a mail campaign.
In order to understand digital overload, think about how much email you receive in a single day. There’s so much competition when it comes to email marketing, how can you be sure your emails will even be opened? I’m not saying you should give up email marketing all together, but currently direct mail offers specific advantages that could add to your overall marketing strategy. A particularly useful advantage that direct mail offers is that it allows you to bypass the digital overload that we’re currently experiencing and approach your target audience in a refreshing way. If you’re anything like me, direct mail catches my attention more than most of the emails I receive on a daily basis.
Choosing the Right Colors for Your Direct Mail Design
When marketers start to think about the overall design and layout of their direct mail campaign, they should also spend time focusing on color. Choosing the right colors for your direct mail design can make all the difference in how your recipients interact with your campaign. According to an article by Help Scout, “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone.” This means that your direct mail recipients will pay attention to colors and their marketing decisions will be affected by your color choices.
Here are a few ways colors can be used to improve your direct mail campaign:
To Bring Attention to Your Call-to-Action
In order to make your call-to-action easy to find, it’s a great idea to use bright colors in order to draw attention to it. Action orientated colors include reds, oranges, and yellows. These colors will highlight your call-to-action and draw your recipients’ eyes to it, so there’s no way they can overlook it. Here’s a good example:
The offer is highlighted by the bright yellow color and recipients are immediately aware of the deal. The postcard also uses the bright pink color to let recipients know that the offer is for their jeans because the brightness draws the recipient to exactly what the offer is, and helps keep the design playful. The bright colors also fit in with a clothing brand that caters to teens. If a more muted color had been used, like brown, the copy wouldn’t have been as exciting.
Direct Mail Tips for Prom and Graduation Season
Since prom and graduation season is approaching fast, now is a great time to run a direct mail campaign. Many high school proms are booked for late April/early June, with graduation close behind, so it helps to start planning as soon as you can if you want to run a campaign of your own. If you provide products and services that directly relate to prom and graduation, like dresses, tuxedos, limos, and flowers, don’t miss out on this important marketing season! Here are a few direct mail tips to get you started.
Know your target audience
Clearly you want high school students to purchase your products and services when it comes to prom and graduation, but remember that most students aren’t the ones footing the bill. Parents will most likely be the ones paying for dresses, tuxedos, limos, etc., so make sure you know who you’re trying to reach. If you’re a local store, target locations close to your area. By working with a reputable data company, you’ll be able to find households with high school aged students in your area who will be the most likely to purchase from you. Here at US Data Corporation, we provide precise targeting selects that allow companies to target households based on children’s ages, household income, and additional factors to help you build the perfect mailing list.
Finding the Right Business List for Your Direct Mail Campaign
When building a B2B direct mail campaign, make sure you have the right business list to ensure your company’s campaign is successful. Even if you have a great product or service you want to promote, it won’t mean much unless you’re able to target the right people. Targeting the right customers is simple if you find the right business list, so here are some reminders on how to choose the best one for your upcoming marketing campaign.
Consider your budget
Before you begin any marketing campaign, you’ll need to consider your budget and how much you’re able to spend on your business list. While budget is a concern for many businesses, be wary of any companies offering extremely cheap data. Since high-quality data takes lots of time and resources to compile, super low-cost data is too good to be true. Make sure the company you are working with is upfront about their data collection methods and the cost of their business lists, which might vary from list to list; however, also make sure you let them know about any budget limitations. A good list company will be able to work within your budget to get you the best bang for your buck.
Direct Mail Tips: Why You Should Consider Using Postcards
Running a direct mail postcard campaign not only helps you foster a relationship with your current customers, it also helps you bring in new business and test the effectiveness of your marketing strategies. Choosing the right direct mail piece is crucial for designing a simple and cost-effective direct mail campaign, and postcards are often the best choice, especially if this is your first foray into the world of direct mail. Whether you’re connecting with existing customers or you’re looking to target new ones, using postcards as your direct mail piece will help you build a profitable campaign. Here are a few benefits to choosing postcards for your next direct mail campaign.
Provides a low-cost option for small business marketing
If you’re a small business and you want to run a marketing campaign, you might think that direct mail is too expensive for you. However, postcards are actually quite cost-effective, and generate very high ROI. The truth is, people still love getting physical mail. Using postcards instead of more complex direct mail pieces will help you save money while still allowing your company to benefit from direct mail marketing campaigns. You’ll cut down on postage costs and still be able to build your brand just as effectively as other direct mail pieces.
Picking the Right Marketing Services for Your Company
Creating a marketing strategy and picking the right marketing services for your business might seem overwhelming, but it’s necessary if you want put your company on the path to success. Without a marketing plan, there’s very little chance that potential customers will pick your company over your competitors or know anything about what products and services you can provide for them. However, getting started isn’t that difficult if you focus on utilizing three common marketing services: email marketing, direct mail marketing, and social media marketing. Learning the basics of these marketing services will help you form your marketing strategy and get your business the exposure it needs. So, how do you choose what marketing services are the best for your company? Here are some tips to help you move forward.
Running an email marketing campaign is an affordable way to reach your customers and will help keep your company in the front of your recipient’s minds. Email marketing is a great marketing service because you’re reaching a highly targeted group of people in a matter of seconds. Since recipients need to opt into your emails in order to receive them, you’re targeting people who already show interest in your products and services.
You should consider running an email marketing campaign if: