US Data Corporation Direct Marketing Blog

5 Email Mistakes You’re Probably Making12:12 pm

By Janet

5 Email Mistakes You’re Probably Making

I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach customers. According to an article by Mailigen, 89% of marketers say that email is their primary channel for lead generation. Email is a great way for brands to notify customers of deals, promotions, announcements, as well as drive new business by reaching out to prospects. Successful email marketing techniques are available online, but even with plenty of resources, mistakes are made. In today’s blog, we will go over 5 email mistakes you’re probably making that are keeping you from successful email marketing. Continue Reading…

Fall and Winter Holiday Consumer Trends [INFOGRAPHIC]3:05 pm

By Janet

As the weather cools down and leaves start changing colors, we know what’s coming. The holiday season! The busiest and most lucrative time for most businesses is just around the corner. We know it’s only mid-September, but it’s never too early for marketers to start preparing for the holiday rush. Marketers aren’t the only ones getting to work early. Consumers are already starting to shop. It’s important to pay close attention to consumer behavior and consumer trends so you as a marketer know what to expect and how to best take advantage of the holiday season. Get your marketing plans ready. Fall and Winter Holiday Consumer Trends Infographic

 

Don’t Delete Inactive Email Subscribers10:39 am

By Janet

Don't Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers. Inactive email subscribers have been labeled as dead weight and should be cut loose to increase email engagement rates, improve the quality of email lists, and so forth. However, recent research by Mailchimp has revealed that inactive email subscribers are actually more valuable than nonsubscribers altogether. Continue Reading…

5 Ways to Integrate Email and Social Media Marketing1:59 pm

By Janet

5 Ways to Integrate Email and Social Media Marketing

It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important to recognize that other forms of marketing are still relevant, such as email marketing. People like to argue that email marketing has run its course, but it’s still going steady. According to an article on Econsultancy, email has the highest return on investment than any other marketing medium. Both email and social media marketing have their strengths and benefits. Why not use them together; kill two birds with one stone, as they say. In today’s post, we will explore how you can integrate email and social media together for a more powerful marketing effort. Continue Reading…

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions12:40 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions

Welcome to the final part of our “Mailing List Mistakes to Avoid” blog series. This blog series is a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a ListPart 2: Research List ProvidersPart 3: Compilers vs. BrokersPart 4: Understanding Your Data, Part 5: Find a Trustworthy List Provider.

You’d be surprised at how much a true mailing list consultant can bring to the table. It doesn’t help being close-minded when you’re at the drawing board. There isn’t always a straightforward solution to the data selection process. Being rigid in what you’re looking for can limit your campaign results.  Continue Reading…

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider11:04 am

By Antoine Wald

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a ListPart 2: Research List ProvidersPart 3: Compilers vs. Brokers, Part 4: Understanding Your Data.

Before you decide to open up about your marketing budget, make sure you are working with a reputable list provider and a sales representative you trust. Many list companies employ highly skilled order-takers and disguise them as list consultants, trained in the art of sales, not marketing, to get you to spend with them. However, if you start to dig and ask questions about the data, you can easily spot the phonies. Beware, a bad mailing list will cost you money. However, a high-quality and accurate mailing list will make you money and improve your ROI. Continue Reading…

Email Newsletter 101: Create a Newsletter That Works11:54 am

By Janet

Email Newsletter 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect with their customers and build good relationships if done correctly. To be effective, email newsletters must be well-crafted and offer something of value to the reader which will motivate subscribers to open and read. One of the biggest mistakes that newsletters make is lacking this valuable content. With the dozens if not hundreds of emails we receive every day, most people have become very selective about which emails they want to read. Here are 5 tips to help you create an email newsletter that will catch your subscriber’s attention and turn them into recurring readers or better yet, loyal customers. Continue Reading…

Mailing List Mistakes to Avoid – Part 4: Understanding Your Data12:20 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 4: Understanding Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. If you haven’t read our previous posts, you can find them here: Part 1: Introduction to Investing in a ListPart 2: Research List Providers, and Part 3: Compilers vs. Brokers.

Now that you know the difference between list compilers and list brokers and have a better idea of what kind of company you want to work with and the quality of leads you want, do you know what kind of data you need? Don’t worry if you don’t, I’m here to help. Many people feel that they have been misled by list companies and have lost faith in targeted mailing lists. This primarily happens because people think leads are lists, and lists are leads. Did I confuse you? Okay, let me explain. Continue Reading…

How to Measure and Track Direct Mail ROI11:09 am

By Janet

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well your direct mail campaign is actually doing? The only way to know for sure is by measuring the campaign’s return-on-investment, AKA the direct mail ROI. Without evaluating the success of the campaign, you won’t really know how well your marketing investment did. Also, by keeping track of the direct mail campaign ROI, you can mimic successful campaigns in future direct mail campaigns or modify them to increase ROI. Continue Reading…

Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers3:41 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List and Part 2: Research List Providers. Continue Reading…

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