Category Archives: Mobile Marketing

Dive into 2015 with an Effective Marketing Plan: Mobile Marketing10:43 am

By Janet
Dive into 2015 with an Effective Marketing Plan:  Mobile Marketing

Dive into 2015 with an Effective Marketing Plan: Mobile Marketing

Welcome to the fifth part of our 2015 Effective Marketing blog series. So far, we have covered social media marketing plans, content marketing plans, direct mail marketing plans, and why it is important for businesses to have them. We are going to continue our series with mobile marketing today. In an earlier blog post this year, we predicted that mobile marketing would be trending in 2015, and we still stand by this prediction.

According to research by the Pew Research Center, 90% of adults in the U.S. have cell phones, and more than half of those are smartphones. Smartphones and other mobile devices are one of the most significant technological and cultural revolutions in history. They have changed the way we communicate with each other. They have changed the way we live our daily lives, as well as altered how we market and advertise.

Marketers cannot ignore the importance of connecting with the modern, social, tech-savvy consumer. Mobile marketing is a must in 2015. Developing a mobile strategy that delivers results requires planning, an understanding of technology, a focus on great user experience, mobile-friendly content, budget, and proper reporting to evaluate the success of your mobile marketing. Continue Reading…

Online Marketing: 4 Effective Ways to Tackle Cyber Monday7:00 am

By Kristen Dabrio

Online Marketing: 4 Effective Ways to Tackle Cyber MondayCyber Monday, the biggest online shopping day of the year, ties up the massive Thanksgiving sales weekend. Black Friday and Cyber Monday go hand-in-hand, so effectively integrating online marketing strategies to tackle these shopping holidays might serve your company well. Last year online sales for Cyber Monday reached 1.5 billion, marking an impressive increase of 30%, so it’s not a day you want your company to miss out on. Tackling Cyber Monday through online marketing is a great way to drive in more sales during this extremely competitive time.

Since many shoppers prefer to purchase online and avoid Black Friday crowds, Cyber Monday was created in order to cash in on this trend.  There are several ways you can approach this busy online shopping day and bring in more business for your company. Utilizing online marketing tactics will help you stay ahead of the curve and promote your Cyber Monday sales to your customers. Here are 4 effective ways to tackle a Cyber Monday online marketing campaign.

1) Promote ahead of time.

Just like you would with Black Friday, promote Cyber Monday in advance. You can combine those two campaigns, considering they’re both similar shopping days, but make sure you continue to remind customers about your Cyber Monday sales. Send out an email campaign that lets people get a sneak peek at what will be available on your site. Do whatever you can to get your potential customers interested.

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New FCC Regulations For Telemarketers: Protect Your Company7:00 am

By Kristen Dabrio

New FCC Regulations For Telemarketers: Protect Your CompanyMaking sure your company is up-to-date on FCC regulations is an important step to becoming a compliant telemarketer, and it’s crucial for avoiding fines and keeping a positive reputation for your business. After receiving thousands of complaints from consumers, the Federal Communications Commission (FCC) tightened its regulations on automated telemarketing calls, which will go into effect on October 16th, 2013.

Telemarketing can be a great marketing tactic, as long as it’s done right. Most people don’t want their family dinner interrupted every night by excessive and unwanted phone calls; however, if you can reach an audience that has already expressed an interest in your products and services, telemarketing could do wonders for your company. It’s a great way to follow-up with existing customers, and it helps expand your business in other sales territories, which you might be unable to do through direct mail marketing or local marketing campaigns. Staying in contact with your customers through telemarketing could lead to improved customer satisfaction.

But how can your company protect itself, and how will you know if you’re in violation of these FCC regulations? Here is a break-down of the changes, and what your business will have to do to remain compliant:

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Mobile Marketing: Optimizing Your Web Presence for Mobile Usability11:35 am

By Kristen Dabrio

Mobile Marketing: Optimizing Your Web Presence for Mobile Usability Mobile marketing can be defined as the process of marketing to people via their mobile devices, but there’s much more to it than just that. Understanding how to optimize your marketing materials is of utmost importance when it comes to mobile marketing. This means creating a consistent user experience across multiple platforms and making sure your content can be accessed easily on any screen size.

Busy lifestyles lead to more people purchasing products through their mobile devices and browsing websites on-the-go. If your company’s web presence isn’t optimized for mobile, potential customers will be more likely to look elsewhere. Cell phones and tablets are such an important part of our lives now; it only makes sense to integrate a mobile marketing plan into your marketing strategy, because a vast majority of people have their own mobile devices and use them on a daily basis. Since so many potential customers are constantly connecting with businesses via their smart phones or tablets, your company should plan on making your mobile experience the best it can be; otherwise, potential mobile clients are likely to fall through the cracks.

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5 Tips to Optimize Your Mobile Landing Pages7:00 am

By Melissa Cober

5 Tips to Optimize Your Mobile Landing PagesIt’s no secret that mobile marketing is one of the biggest trends in the marketing world today. Even direct marketing purists are beginning to incorporate mobile into their marketing strategies, because there is no denying that consumers are accessing web pages and making purchases directly through their mobile phones in astonishing numbers. That being the case, it is more important than ever to make sure that you create mobile landing pages that are optimized for conversion, especially if you are running a marketing campaign that features a QR code. Don’t let those mobile visitors slip away because you weren’t prepared for them! Here are 5 tips to ensure that doesn’t happen.

1. Fast Loading Time

One of the single most important things you need to consider when designing a mobile landing page, (and mobile sites in general), is the loading speed. Mobile users have notoriously short attention spans, and if your landing page loads slowly, they simply will not wait around for it. This means your mobile landing page needs to load in 5 seconds or less – any longer and visitors simply will not wait. Make sure your image file sizes are as small as possible, and consider asking your web developer to use image sprites. Your web developer should also be able to find additional ways to optimize your code for performance, so utilize them.

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B2B Mobile Marketing: The Elephant in the Room9:00 am

By Melissa Cober

B2B Mobile Marketing: The Elephant in the RoomMarketers these days can’t seem to praise mobile marketing highly enough, but there’s an elephant in the room that needs discussing: What about B2B mobile marketing? In the marketing blogosphere, mobile seems to be a dream-come-true for B2C marketing efforts, but no one is discussing how B2B can benefit from mobile marketing. Many B2B marketers are wondering if they should even bother with it. As it turns out, mobile marketing can and should be used for B2B marketing purposes, and here’s why.

When we think of marketing to businesses, we often conceptualize the business we are targeting as an entity in and of itself, as an independent, living, changing organism. Now in some ways, this is entirely true. However, this mindset makes B2B marketing seem much more difficult, because it removes the business, as an entity, from its individual decision-makers. If we talk about mobile marketing to a business, the idea begins to seem absurd, and rightfully so. If, however, we talk about mobile marketing to the key decision-makers for a business, the value of B2B mobile marketing begins to shine through.

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Mobile Marketing at US Data Corporation2:02 pm

By Stacey White

mobile marketingThough we aren’t new to the industry, many of you might not know that US Data Corporation offers record-breaking mobile marketing services. With an estimated 5.3 billion mobile subscriptions at the end of 2010, 77% of the world’s population, your ideal target market is ready and waiting to get your text! Contact your target market through mobile marketing at US Data Corporation and see the results!