Category Archives: Marketing Strategy

4 St. Patrick’s Day Promotional Marketing Ideas5:12 am

By Janet

4 St. Patrick’s Day Promotional Marketing Ideas

Holidays are golden opportunities for businesses to take advantage of. By using the right marketing approach, you can create holiday promotions that attract new prospects and provide incentives for returning customers. With St. Patrick’s Day right around the corner, why not pair up your marketing strategy with the anticipated holiday? Giving a theme to a sale or promotion can get your company more noticed and give your business something to share online which can open up engagement opportunities with your audience. Here are a few St. Patrick’s Day promotional marketing ideas to spur your creativity to drive more business. Continue Reading…

Super Bowl 50 Ads Round-Up11:48 am

By Janet

Super Bowl 50 Ads Round-Up

Original post from www.rambling-rho.com

A week and a half have already passed since Super Bowl 50 aired on television. In other words, Super Bowl happened ages ago. However, the infamous ads are still freshly seared into our minds as if we just watched them yesterday. That’s the effect of great marketing; we remember them, as we should. Millions of dollars are spent to create these advertisements. It might be the only time of the year we stop and watch a full ad in a world filled with DVRs. I hope it’s not too late for a Super Bowl 50 ad round-up! Here are my five favorite Super Bowl 50 ads of 2016; either because they were terrific or terrible. Continue Reading

Targeted Marketing VS. Mass Marketing5:00 am

By Janet

Targeted Marketing VS. Mass Marketing

Research by the U.S. Small Business Administration recommends spending 7-8% of your gross revenue for marketing and advertising if your business does less than $5 million a year in sales, and up to 20% if you’re a large company. Using a percentage of gross revenue is a good budgeting tactic because it allows your spending to fluctuate as your revenue does. However, all businesses, small and large, must make sure their marketing budgets are getting the most bang for their buck. In marketing, reaching more people means better results, right? Not necessarily. The best way to get your money’s worth is to make sure you are promoting your product or service to the right audience at the right time by using targeted marketing, such as direct mail marketing or email marketing. By using targeted marketing, you have a higher chance of reaching potential customers that are interested in your products and services. Continue Reading…

3 Killer Halloween Marketing Tips and Ideas10:58 am

By Janet

3 Killer Halloween Marketing Tips and Ideas

The holiday season is just around the corner, and it’s starting with Halloween! Halloween is one of the highest grossing annual holidays of the year. According to research by NRF, total spending for Halloween 2015 will top $6.9 billion! So, right now is prime time for your business to start planning a marketing strategy for one of the most active shopping seasons of the year. In today’s blog post, we are going to share a few Halloween marketing tips and ideas that will help your business lure in attention and boooost sales. Below are 3 Halloween marketing ideas you can use to encourage purchases and customer engagement to help you make this October a killer one. Continue Reading…

Don’t Ignore These 3 Marketing Focus Areas7:18 am

By Janet
Don’t Ignore These 3 Marketing Focus Areas

Don’t Ignore These 3 Marketing Focus Areas

The marketing landscape is constantly changing. You have to stay on top of trends while continually managing existing efforts. However, even with the ever-changing marketing scene, there are key marketing focus areas you should not ever ignore if you want your business to flourish.

1.   Email Marketing

Email marketing is one of the most personal, wallet-friendly and effective ways to promote and spread brand awareness, and is therefore a great marketing focus. Some people may think email is overused or is becoming old fashioned, but I say “nay!” Research by Radicati shows that there are approximately 2.5 billion email users in the world, and it will increase to 2.8 billion by 2018. Email is definitely a prime tool for marketing with those numbers. With the use of email marketing services or software, statistics such as delivery, open, and click-through rates can be tracked and monitored. You can know exactly how your email campaigns are performing. You can make adjustments as needed, improving your email marketing effectiveness. Email also allows you to build relationships with prospects, past, and current customers by directly communicating with them. You don’t have to worry about invading their personal space because they have given you permission to email them (right?), and they can check their emails at their own convenient times. Continue Reading…

A Beginner’s Guide to Defining Your Target Market7:18 am

By Janet
A Beginner’s Guide to Defining Your Target Market

A Beginner’s Guide to Defining Your Target Market

You may want as many people as possible to know about your business, but the more people you want to reach, the more time and money it is going to cost. Instead of wasting your energy with an overly-broad audience, focus on the right audience with target marketing. A target market allows you to focus your marketing budget and message on a specific group of people that is likely to buy from you. This is a much more efficient, effective, and affordable marketing strategy, especially for small businesses with limited marketing budgets. Follow these steps to find your target market.

1.   Define Your Business

Finding a target audience starts with self-examination. What does your business do? What are your business goals? Look at the goals you have set for your business and analyze the products or services you offer. Think about how your unique products and/or services can solve a customer’s problem or how they can fulfill their needs. Think about who might be interested and who may benefit from your business. Determine what makes you stand out from your competition. Figuring out your selling point is the first step in identifying your target audience. Continue Reading…

Targeted Marketing: The Secret to Direct Marketing Success12:58 pm

By Janet
Targeted Marketing: The Secret to Direct Marketing Success

Targeted Marketing: The Secret to Direct Marketing Success

According to the US Census Bureau, there are over 120 million households in the United States. When designing a direct marketing campaign for your business, it’s certainly not practical to target everyone. Not everyone will want or need your products, and sending direct marketing campaigns can be expensive. Since many businesses are dealing with a limited marketing budget, it’s important to focus your resources where they are most likely to result in sales. This marketing strategy is called targeted marketing, and it is truly the secret to producing successful direct marketing campaigns.

Sending direct marketing campaigns to a very broad audience is a common mistake, and it can be a costly one. Think about it: If your company sells diapers, for example, an untargeted campaign will probably reach some new parents, which is what you want. However, it will also be reaching teenagers, couples without children, and seniors, all of whom are extremely unlikely to purchase diapers any time soon. And you’re paying money for them to see your advertisement! Marketing to an untargeted audience risks spreading your money and resources too thin, and your response rates will likely be dismal. No wonder direct marketing is viewed with suspicion these days! However, smart businesses know the importance of zeroing in on a niche market. By choosing the right audience and tailoring your marketing messages accordingly, even the smallest businesses can give bigger corporations a run for their money. Continue Reading…

5 Tips to Get Your Direct Marketing Campaigns Noticed11:23 am

By Janet
5 Tips to Get Your Direct Marketing Campaigns Noticed

5 Tips to Get Your Direct Marketing Campaigns Noticed

Direct marketing campaigns are about making a direct connection with prospects and customers to promote your product and/or services. Direct marketing helps businesses communicate with their audience through a variety of marketing channels, including direct mail, email, telemarketing, and mobile marketing. Unlike media advertising, direct marketing lets you target specific people, often with a personalized message. Direct marketing can be a very cost effective way  to generate sales and increase brand awareness, making it an ideal form of marketing for most businesses. Whether you are new to direct marketing or an experienced direct marketing veteran, here are 5 quick pointers to remember when devising a direct marketing campaign.

1.   Target the Right Audience

Direct marketing allows you to generate a response from targeted audiences. You can focus your marketing resources where they will most likely receive results. Not properly targeting your audience hurts your brand when customers receive irrelevant material. It is important to identify and target the correct audience by delivering your marketing message using the right marketing channels at the right time. Continue Reading…

Dive into 2015 with an Effective Marketing Plan: Social Media Marketing7:30 am

By Janet
Dive into 2015 with an Effective Marketing Plan: Social Media Marketing

Dive into 2015 with an Effective Marketing Plan: Social Media Marketing

Welcome to the second part of our 2015 Effect Marketing blog series! If you haven’t read our first post about what a marketing plan is and why it is important for your business to have one, click here.

Even though the weather is chilly, most marketers’ brains are warming up with ideas and plans on how to successfully market this year. Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” In today’s blog post, we’re going to go over the steps to creating a social media marketing plan for this year. Most businesses realize that social media is a crucial part of their marketing strategy, but not everyone executes their social media strategy as well as they could. That’s why it is important to develop a social media marketing plan to stay on track. Although there is no one right approach to social media marketing, the planning process is usually pretty similar no matter what your goals are. Hopefully this blog post will help you get started with your social media marketing plan for 2015.

Step #1: Know your goals

Decide how you want to use social media to contribute to reaching your company’s goals, such as: increasing brand awareness, generating leads, or retaining customers. Continue Reading…

Dive into 2015 with an Effective Marketing Plan7:30 am

By Janet
Dive into 2015 with an Effective Marketing Plan

Dive into 2015 with an Effective Marketing Plan

Happy 2015! What better way to take on the new business year than with a fresh marketing plan? If you haven’t created your marketing plan yet, do not fret! Marketing departments across the world are in the same situation, and we are here to help guide you through the process. The following blog post will be the first part of our Effective Marketing Plan blog series.

Businesses that are successful in marketing customarily start with a marketing plan. A marketing plan maps out how you are going to put your marketing strategy into practice in the New Year. The marketing plan ensures that everyone on your team knows what you are trying to accomplish, how these goals will be measured, and how your marketing department will support the company’s overall goals for 2015.

In order to create an effective marketing plan, you need to have a firm understanding of your target market, your competitive position in that market, and how you intend to reach that market. Characterize your target market by their needs through market research. Estimate the size of your customer base (i.e. how many people purchase your products and/or services), demographic, income levels, and so on. With a better knowledge on your target market, you can address them better than your competitors. Continue Reading…