Category Archives: Marketing Strategy

5 Tips for Convincing Clients to Try New Marketing Strategies10:00 am

By US Data Corporation

5 Tips for Convincing Clients to Try New Marketing Strategies

As a marketing or advertising account manager, your job is never easy. Clients can be demanding, unclear, hard to reach, argumentative, confusing – the list goes on. Even the most easy-going clients have their moments.

But one of the biggest challenges you might find yourself facing is a client that is afraid of trying new marketing strategies. Changing the mind of a client who is stuck in their ways can be daunting. Often, an account manager will end up overcompensating and putting in extra hours, only to find the client still isn’t willing to budge. The end result is a client who is frustrated because they aren’t seeing the growth or return-on-investment they were hoping for, and an account manager who is very close to burning out.

Luckily, there is a better way. These five tips will help you bring even the staunchest hold-overs into modern marketing times, saving you precious time and energy and promising a happier client-agency relationship. (more…)

Marketing 101: What is Direct Marketing?11:56 am

By Janet

Marketing 101: What is Direct Marketing?

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail, email, and telemarketing. Unlike indirect marketing which includes billboards and social media posts, direct marketing lets you target a specific audience with a personalized message. Continue Reading…

Give Thanks with a Thanksgiving Marketing Campaign11:24 am

By Janet

Give Thanks with a Thanksgiving Marketing Campaign

Thanksgiving Day is just around the corner making this the perfect time to give thanks with a Thanksgiving marketing campaign. Celebrate this special time of the year by taking a moment to thank your customers and subscribers for their support. “Thank you” campaigns can be carried out through a variety of different marketing outlets, including email marketing, direct mail marketing, and social media marketing. Whichever outlet you choose to use, a thank-you Thanksgiving marketing campaign is a prime way to reach both prospects and existing customer and show them your appreciation, while giving them a nice little incentive to come back for more. Continue Reading…

Fall and Winter Holiday Consumer Trends [INFOGRAPHIC]3:05 pm

By Janet

As the weather cools down and leaves start changing colors, we know what’s coming. The holiday season! The busiest and most lucrative time for most businesses is just around the corner. We know it’s only mid-September, but it’s never too early for marketers to start preparing for the holiday rush. Marketers aren’t the only ones getting to work early. Consumers are already starting to shop. It’s important to pay close attention to consumer behavior and consumer trends so you as a marketer know what to expect and how to best take advantage of the holiday season. Get your marketing plans ready. Fall and Winter Holiday Consumer Trends Infographic

 

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions12:40 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions

Welcome to the final part of our “Mailing List Mistakes to Avoid” blog series. This blog series is a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a ListPart 2: Research List ProvidersPart 3: Compilers vs. BrokersPart 4: Understanding Your Data, Part 5: Find a Trustworthy List Provider.

You’d be surprised at how much a true mailing list consultant can bring to the table. It doesn’t help being close-minded when you’re at the drawing board. There isn’t always a straightforward solution to the data selection process. Being rigid in what you’re looking for can limit your campaign results.  Continue Reading…

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider11:04 am

By Antoine Wald

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a ListPart 2: Research List ProvidersPart 3: Compilers vs. Brokers, Part 4: Understanding Your Data.

Before you decide to open up about your marketing budget, make sure you are working with a reputable list provider and a sales representative you trust. Many list companies employ highly skilled order-takers and disguise them as list consultants, trained in the art of sales, not marketing, to get you to spend with them. However, if you start to dig and ask questions about the data, you can easily spot the phonies. Beware, a bad mailing list will cost you money. However, a high-quality and accurate mailing list will make you money and improve your ROI. Continue Reading…

Mailing List Mistakes to Avoid – Part 4: Understanding Your Data12:20 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 4: Understanding Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. If you haven’t read our previous posts, you can find them here: Part 1: Introduction to Investing in a ListPart 2: Research List Providers, and Part 3: Compilers vs. Brokers.

Now that you know the difference between list compilers and list brokers and have a better idea of what kind of company you want to work with and the quality of leads you want, do you know what kind of data you need? Don’t worry if you don’t, I’m here to help. Many people feel that they have been misled by list companies and have lost faith in targeted mailing lists. This primarily happens because people think leads are lists, and lists are leads. Did I confuse you? Okay, let me explain. Continue Reading…

Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers3:41 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List and Part 2: Research List Providers. Continue Reading…

Mailing List Mistakes to Avoid – Part 2: Research List Providers1:48 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 2: Research Mailing List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List, here. I’m excited to jump into the first of major mailing list mistakes and share with you how you can avoid it.

In Part 1 of the series, I went over the two main ways to go about when acquiring a mailing list, the “Do-It-Yourself” option or the “Leave It to The Pros”. Both work depending on your business and what your end goal is. However, I favor professionals. Data compilers and list companies have access to more information than you could find on your own. They have spent the time, energy, and money to build relationships allowing access to certain databases containing information. So, if you have a real marketing budget, and you value your time, let the professionals handle it. Continue Reading…

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List1:19 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List” blog series. This blog series will be the ultimate lineup of major mistakes people make when buying a mailing list and how to avoid them. However, today we’ll ease you into the series with a basic introduction to acquiring a list. Continue Reading…