Category Archives: Fun Marketing Facts
7 Spooktacular Halloween Marketing Statistics of 2016
The start of the new school year is usually the first indication that autumn is near. However, for many seeing Halloween decorations popping up is the real sign that fall is here, and do you know who loves Halloween just as much as any other festive American? Marketers! Halloween marketing is the perfect jumpstart into the holiday shopping season and a very good time to market your products and services. You don’t have to be in the candy or costume industry to benefit from Halloween marketing. Just about any company can find a way to piggyback on Halloween to promote their business. Check out these terrifyingly motivational marketing statistics and predictions to help you get ready for this spooktacular holiday. Continue Reading…
8 Hilariously Accurate GIFs About Email Marketing
Original post from www.rambling-rho.com
One of my favorite nerdy and marketer-y past times is scrolling through GIFs about marketing. As a fellow marketer, they always hit home and crack me up. So, I thought, why not get specific and curate GIFs about email marketing, the specific industry I work in. I hope these hit home for you, too and gets you rolling on the floor laughing even if you’re not an email marketer. I mean, I’m technically more of a social media marketer, but I am deal with email marketing too from time to time. Inspiration was taken from Marketing Shmarketing and Soundest. Continue Reading…
Five Strange Vintage Marketing Advertisements
Whenever we hear about the golden age of advertising, a romanticized image of Mad Men and Don Draper often comes to mind. Just like today, marketers back then were hard at work attempting to shape attitudes and behaviors of potential buyers—and they were good at it. Developing advertisements to sell products requires intelligence and creativity. However, reviewing these ads from the past might make you wonder how such bizarre material was ever deemed acceptable. At the very least, these vintage advertisements reveal just how much our society has changed in a mere matter of decades. Although there are plenty of weird and offensive advertisements today, these might still make you raise an eyebrow. Here are five strange vintage marketing campaigns that will make you glad some things have changed.
International Mutoscope Reel Company decided cockroach racing would be a good idea sometime in the 1940’s. Since most people are repulsed by the idea of playing with insects regularly associated with filth, it is perhaps not surprising that this idea did not go over too well with the general public; in fact, the company went bankrupt in 1949. This shining example of vintage marketing shows a group of young women having fun watching cockroaches run around, which should not only make you question their sanity, but also the sanity of whoever designed this ad. Luckily, cockroach racing is now (hopefully) a thing of the past. (1)
Top 22 Funniest Sales Signs of All-Time
Are sales for your business lagging? Maybe you’re not tickling the buyer’s funny bone enough. Humor, whether intentional or unintentional, can be a mighty effective sales leads tool, no matter what business you’re in. Don’t believe us? Then take a look at the Top 22 Funniest Sales Signs of All-Time, and tell us these tactics don’t work. Go ahead. We dare you.
1. The Shell Apology
Okay, we’re not exactly sure which Shell gas station owner had the idea for this-details are sketchy around the web-but it certainly speaks to the heart of what most Americans are feeling, and manages to ingratiate the business that is actually charging the hefty tag. The self-deprecating nature works because it redirects our anger to another source. By distancing itself from the root of high prices, this particular station manages a few chuckles out of us even as we wonder how we’re going to make rent while spending half our income on fuel.
16 Most Annoying Ad Mascots on TV Today
Every company needs a mascot. But some don’t always make the best “branding” decision. Whether you’re talking about an insurance company, a carmaker, a breakfast cereal, or a credit card, there are loads of annoying icons out there to champion the cause of an entire brand.
Here are the 16 Most Annoying Ad Mascots on TV Today, as we see it. Do you agree or disagree? Make sure to sound off in the comments section below.
1. Flo from Progressive Insurance
No one likes buying insurance, so if you’re going to run a nationally televised campaign for the stuff, you’d better do better than Flo. Played by actress Stephanie Courtney and dreamed up by the guys at Boston marketing agency Arnold Worldwide, Flo not only suffers from an unfortunate association to a specific time of the month for women, she also has an over-the-top fake smile and commercials that are stuffed with bad jokes.
2. Dancing Hamsters from Kia
Hamsters are bad enough pets. We don’t need them selling us cars, especially the kind that throw in a cutesy dance attempt while doing so. The Hip-Hop Hamsters look and act like fur-ball versions of the Village People, for the 21st Century of course, and you’ve got the David & Goliath agency to thank for it. But what do we really know? Currently, Adweek.com is running a poll that shows the hamsters with a 64% favorable rating. Crazy!
3. Peggy from Discover Card
Tudor Petrut, the Romanian born actor who brought Discover Card’s Peggy to life, will probably never be able to live this one down. While continuing to chase superstardom at the fringe of the acting and screenwriting business, he works as a high school algebra teacher, while having his biggest job-the inept off-shore customer service representative for a faux competitor of Discover Card-also remain his biggest curse.
15 Over-the-Top Event Marketing Campaigns
Events have long been utilized in marketing to spread brand recognition, beliefs, or a political agenda. Whether one’s ultimate goal is driven by dollar signs or just plain old “buzz”, the awareness one achieves can make all the difference in the world (for better or worse).
Presented below are 15 Over-the-Top Event Marketing Campaigns. Whether they are successful or not is immaterial. The point is they all used boldness and/or creativity to touch a specific nerve. They are memorable, regardless of the outcome. Let us know what you think in the comments below.
1. Macy’s Thanksgiving Day Parade
“Over-the-top” doesn’t always have to be a bad thing, as is the case with the annual Macy’s Thanksgiving Day Parade. For the better part of a century, this tradition has incorporated popular characters of the day and involved hundreds of different balloons and floats that are taller than many buildings. It’s even crossed over into the television world, playing a memorable role in one episode of “Seinfeld” as Mr. Pitt, then-boss of the character Elaine Benes, seeks to fulfill his lifelong wish of holding one of the strings to the Woody Woodpecker balloon, with hilarious results. Every year at 9:00 a.m. EST, Americans from all walks of life have come to associate the famous event with the Macy’s name.
2. The Insane Coho Lips Anti-Disco Army
July 12, 1979. Radio station WLUP, known as “The Loop,” set out to put an end to disco once and for all in this, some would say “infamous,” event that certainly got people buzzing about the radio station. Steve Dahl had just been hired by WLUP after losing his job at a radio station that decided to ditch rock and start playing disco. Dahl spearheaded a movement that would come to be known as “Disco Demolition Night,” where he, rock girl Lorelei Stark, and security, marched a crate of disco records rigged with explosives onto centerfield of Comiskey Park before the second game of a Chicago White Sox-Detroit Tigers doubleheader. Dahl led chants of “Disco Sucks” as well as a countdown at which point the explosives were set off and all hell broke loose. Comiskey Park officials planned for 12,000 people to be in attendance for the event. There were more than 90,000, and many of them ended up on the field prompting a White Sox forfeit.
3. Anheuser-Busch Tour of the Clydesdales
The famous Clydesdale horses became the face of Anheuser-Busch in 1933 to mark the end of Prohibition. Since that time, the eight-horse touring company has traveled all across the nation, originating in St. Louis, and making stops in San Diego, San Antonio, Menifee, Calif., and Merrimack, N.H., all while spreading the gospel of Bud to the masses. The Clydesdales are also immortalized in at least one of the many Super Bowl commercials that the big brewer buys each year ensuring they always remain at the forefront of the American consumer consciousness. They have also been commonly associated with another longstanding American tradition on this list. (See No. 8).
4. Cleveland MLB Ten-Cent Beer Night
Generally, when you plan an over-the-top event, publicity is the number one focus. But sometimes that publicity can go horribly awry. Take Ten-Cent Beer Night. The Cleveland Indians organization instituted this extravaganza, during which they invited fans out to Cleveland Municipal Stadium on June 4, 1974, to indulge in limitless 8-ounce cups of beer at the going rate of 10 cents each. Nothing like pulling in tens of thousands of fans and giving them that sweet nectar of all unholiness all at a rock-bottom price, what could possibly go wrong? As a result, one fan leapt onto the field in the ninth inning and tried to steal Jeff Burroughs’ baseball cap (playing for the Texas Rangers). Rangers Manager Billy Martin feared his player was being assaulted, so he marched onto the field to do something about it. So did hundreds of fans. What ensued was a melee between the Indians fans and the Texas Rangers and the Cleveland Indians, who were actually fighting their own fans. On a positive note, the event did bump Indian attendance from 8,000 to 25,000 in one year’s time, so not all was lost.
Top 15 Holiday Marketing Campaigns of 2011
Every year, the nation’s top retailers and product manufacturers roll out their best Christmas-themed marketing spots. What you see for only a couple of minutes here and there took the better part of a year to develop, produce, and administer. While many try to connect, only few succeed. Here’s our look at the Top 15 Holiday Marketing Campaigns of 2011:
1. The Christmas Champ (Target)
Minnesota comedian Maria Bamford is known as the “Christmas Champ,” better known as “That Crazy Target Lady.” In the commercial presented here, she is busy training, Rocky IV-style, for the upcoming Target 2-day sale, which began on Black Friday at midnight. While the piece presented here is one of our favorites, there are several others you can find on Youtube or your local NBC/ABC/CBS/FOX station. We warn you. Pretty funny stuff. It’s the deranged and exaggerated representation of Everyshopper USA that makes this campaign so appealing. And it never hurts to laugh.
2. The You Make Me Melt Store (Zales)
Dinner out, Christmas lights, snow angels and two people in love. Zales detours from the typical comedy fare of most marketers and prefers to remind us all in intimate fashion of family ties, romance, and all the things that make the holidays come alive for us. The video presented here is very cinematic and contains a soulful tune by the Alabama Shakes. It plays in to the mood that Zales’ jewelry creates, and distinguishes the company as a true “You Make Me Melt” kind of store.
3. Buy it New, Buy it Now (eBay)
The famous online auction site eBay plays in to the humorous angle of gift recipient tired of getting the same old crap from her relatives and taking a moment out of a family rendition of “12 Days of Christmas” to tell the relatives everything they do wrong for the holidays. What makes it work is that it’s true. How many times has someone in your family asked you what you wanted for Christmas, you tell them, and they go off and buy something else? Just us? Yeah, whatever.
4. Smartphone Holiday Tunage (Walmart)
Walmart takes an old Christmas favorite-“Grandma Got Run Over by a Reindeer”-and drops us in the middle of a literal occurrence. Seems dear ol’ Dad is so excited to play music on his smartphone that he cranks up “Grandma” while Nana sits in a cast and declares “I had the right of way.” Walmart does a fine job of building funny stories around the products they sell and then sealing the deal with their “Always low price” mantra. No matter what you think about the morality of this company and its effect on Mom-and-Pop retailers, they do make the idea of life without them pretty tough.
Top 13 Most Embarrassing Data Breaches
Identity theft is on the rise each year. In 2011 alone, Sony won the crown for largest number of people affected with a shade over 100 million. In spite of more advanced security measures, it seems data leaks are here to stay.
With that said, take a look at these Top 13 Most Embarrassing Data Breaches. Perhaps you were affected by one or more of these. If so, or if you want to add to the list, just share your thoughts below.
1. Playstation Network and Sony Online Entertainment
In April and May of 2011, the Sony Playstation Network was hacked not once, but twice, resulting in perhaps the largest data breach of all time. Credit card numbers and expiration dates as well as personal information for an estimated 77 million were hijacked. Sony Online Entertainment was estimated to have given up another 24.5 million, making this one the biggest screw-job to consumers during the Digital Age.
2. Heartland Payment Systems
Sony is in good company with the 2009 data heist at Heartland Payment Systems. Heartland coughed up more than 100 million card numbers from approximately 650 financial services companies, dealing a black eye to the equivalent of one-third of the US population and shafting a lot of businesses in the process. The good news is the hacker responsible, Albert Gonzalez, was arrested, convicted and sentenced to 20 yrs in prison in April, 2010.
3. TJ Maxx
While Sony’s misgivings were across two networks and Heartland’s involved 650 of their clients, the retailer TJ Maxx may win the award for most embarrassing data breach. For scaring the bejeezus out of 45 million credit and debit card holders in 2007, TJ Maxx was eventually forced to pay a $40.9 million settlement to Visa to help offset costs related to the breach. Ouch!
15 Worst Marketing Blunders of All-Time
Every company has a marketing budget that they use to pay the best and brightest in ad campaign creation, to create terrific new branding initiatives, slogans, and commercials. The goal: motivate you, John Q. Buyer, to part with your hard-earned dollars. While it often works out, sometimes these companies fall flat on their faces. Some setbacks are easy to recover from, while others can lead to the downfall of an entire brand.
Following are 15 of the Worst Marketing Blunders of All-Time. While none of these campaigns accomplished their missions, they did leave a lasting impression that’s hard to forget years after they were unleashed on the public.
1. New Coke
New Coke tampered with a century old formula that, despite falling market shares, still resonated soundly with the public. What made New Coke such a bad marketing idea is that it essentially celebrated 100 years of a popular product by throwing out the formula people had grown to love and replacing it with something unproven. Its creation was an inadvertent admission that its primary competitor Pepsi had won the “cola wars,” something the Choice of a New Generation quickly took advantage of when doing battle with the soda pop originator. Coca-Cola executives soon learned from the mistake however, and brought back the old formula.
2. Ford Edsel
The Ford Edsel cost Ford Motor Company a $400 million investment before crashing and burning inside of three years. One of the biggest problems with the Edsel was that it was competing against itself, matching retail value on many of the cars in Ford’s established Mercury line without bringing anything new to the table. Another problem was the economic recession of 1957. And still another was the fact that it was a jumble of both Ford and Mercury parts with zero quality control since there was no separate Edsel manufacturing facility. This lead to a number of mechanical issues that killed demand!
3. Honda Asimo
Honda Asimo might not actually be that bad of an idea if Honda could ever get the kinks worked out. The approximately 4-foot tall, 119-pound astronaut child is capable of a wide range of movements, all but endangering the butler profession if not for one tiny little setback: the thing is very clumsy. Youtube and a variety of other video streaming websites proudly display the very public screw-ups of the Asimo in all their glory. A better use of Honda’s marketing efforts would be to take Asimo on the road as part of a new robotic slapstick comedy tour.
10 Bizarre Marketing Campaigns that Worked
In marketing, there are many ideas that fail for obvious reasons. There are those ideas that look good on paper, but for whatever reason, never manage to make a splash. And there are some ideas that are bizarre, outlandish, crazy-call them what you wish-yet for some reason, they click with the public and an unforgettable phenomenon is born.
It is these kinds of campaigns that we wish to focus on as we look back into the distant (and not-so-distant) past at 10 Bizarre Marketing Campaigns that Worked.
1. Oscar Mayer Weinermobile
Carl G. Mayer, nephew to the famous Oscar Mayer, designed the first Weinermobile in 1936. The hot dog-shaped auto has been an icon of cheap weenies ever since. This 75-year (and counting) marketing campaign has been not only a successful business move for the dog-makers, but it has also become a genuine piece of Americana. Who hasn’t tried to get their picture taken with this thing if they were ever lucky enough to encounter it parked on a family vacation?
2. Fanta’s Fantanas
The Fantanas are the advertising sensation, created by world famous agency Ogilvy and Mather, for Coca-Cola-owned Fanta soft drinks. They are known for their “hit” song “Wanna Fanta! Don’t You Wanna?” While no direct numbers are available concerning just how much revenue these girls have brought to Coca-Cola, the fact they’ve been in use for nearly 10 years, and that they have gone through four different teams of ladies speaks volumes about how well received they are by the public.
3. Old Spice Isaiah Mustafa
“The Man Your Man Could Smell Like” campaign was launched in Feb. 2010 and made the little used former Seattle Seahawks practice squad receiver a viral success, leading to several more appearances in the titular role. In the commercials, Mustafa, who sports a true athlete’s build while going shirtless, speaks directly to the ladies and tells them to basically look at what they could have if their men used Old Spice. As of June 2011, these ads have received more than 33 million views on YouTube.