Category Archives: Email Marketing

Information and tips relating to email marketing, email lists, email design best practices, and more!

Don’t Delete Inactive Email Subscribers10:39 am

By Janet

Don't Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers. Inactive email subscribers have been labeled as dead weight and should be cut loose to increase email engagement rates, improve the quality of email lists, and so forth. However, recent research by Mailchimp has revealed that inactive email subscribers are actually more valuable than nonsubscribers altogether. Continue Reading…

5 Ways to Integrate Email and Social Media Marketing1:59 pm

By Janet

5 Ways to Integrate Email and Social Media Marketing

It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important to recognize that other forms of marketing are still relevant, such as email marketing. People like to argue that email marketing has run its course, but it’s still going steady. According to an article on Econsultancy, email has the highest return on investment than any other marketing medium. Both email and social media marketing have their strengths and benefits. Why not use them together; kill two birds with one stone, as they say. In today’s post, we will explore how you can integrate email and social media together for a more powerful marketing effort. Continue Reading…

Email Newsletter 101: Create a Newsletter That Works11:54 am

By Janet

Email Newsletter 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect with their customers and build good relationships if done correctly. To be effective, email newsletters must be well-crafted and offer something of value to the reader which will motivate subscribers to open and read. One of the biggest mistakes that newsletters make is lacking this valuable content. With the dozens if not hundreds of emails we receive every day, most people have become very selective about which emails they want to read. Here are 5 tips to help you create an email newsletter that will catch your subscriber’s attention and turn them into recurring readers or better yet, loyal customers. Continue Reading…

How to Add Background Images in Emails9:33 am

By Melissa Cober

How to Add Background Images in Emails

Images in emails can be very powerful, especially when combined with a riveting headline and call-to-action. However, they have one major downfall: If readers have images disabled in their email client, they may never see your offer in the first place. This has frustrated email marketers for years, as this drastically reduces our ability to capture and hold the attention of our recipients.

There is however a solution to this conundrum: background images. By including your call-to-action as actual text on top of an image, rather than embedding the text within the image itself, you gain a distinct advantage – even if your readers have images blocked, they can still see your main message. Continue Reading…

Should You Use Visual Content in Email Campaigns?12:57 pm

By Janet

Should You Use Visual Content in Email Campaigns?

Ever since digital content has become popular, all, if not most marketing content has become more visual. According to research by the Content Marketing Institute, 73% of content creators plan to prioritize creating more engaging content this year, while 55% plan to prioritize creating visual content. Blog posts with images see much higher engagement than those without. So, it’s no surprise that more and more people prefer emails with visual content as well. However, these days we have so many visual content options to choose from, where do we start? How can you be sure you’re using the right one? Well, today we are going to go over the most popular forms of visual content used in emails to help you choose. Continue Reading…

Is Your Email a Spam Trigger?9:09 am

By Janet

Is Your Email a Spam Trigger?

As an email marketer, you probably spend most of your time making sure you have a good list, drafting the email copy, designing a beautiful template, and coming up with an attention-grabbing subject line. However, do you know if your email is being delivered? Could your email be a spam trigger? If you’re like most marketers, you’ve probably never thought much about the different aspects that determine whether your email makes it into your subscriber’s inbox or not. However, it is imperative that you make sure your email is clean. According to a report by Statista, the global spam volume as a percentage of total email traffic is at 56.52%. Here are 4 common spam triggers to look out for in your emails. Continue Reading…

5 Stand Out Summer Email Marketing Campaigns of 20161:49 pm

By Janet

Round-Up: 5 Stand Out Summer Email Marketing Campaigns of 2016

Summer is an exciting time for email marketing. It’s no secret we appreciate a good email marketing campaign. We also happen to be huge fans of summer, so it only makes sense to combine the two and present a round-up of what we think are awesome summer email marketing campaigns of 2016, so far. These 5 email campaigns showcase attention-grabbing images and graphics, fresh layouts, fun elements, and more. We’ll go over our top picks and explain why these summer email marketing campaigns are shout-out worthy. Continue Reading…

Introducing Haystack Precision Targeting11:02 am

By Janet

Introducing the Haystack™ List Builder

We’re excited to announce US Data’s new marketing program, Haystack™ Precision Targeting, a super targeted and customizable way to build your perfect mailing list. TV ads, billboards, and radio spots are great for getting exposure to a large audience, but you have no idea who’s actually interested in your offer. What if you could identify those exact people? Continue Reading…

Back-to-School Email Campaign Tips & Tricks2:10 pm

By Janet

Back-to-School Email Campaign

Did you know back-to-school season is the second largest shopping season of the year? According to research by the National Retail Federation, total spending reached more than $24 billion last year. We’re already a week into July and summer will be over before we know it. It’s time start planning out your back-to-school email campaign. Continue Reading…

4 Email Marketing Tactics to Build Customer Loyalty11:12 am

By Janet

4 Loyalty Email Marketing Tactics

As marketers, one of our goals is to connect with our customers to build a relationship. When done well, loyalty email marketing can turn a new customer into a repeat customer. According to a report by Experian, customer loyalty emails show considerable higher open and click-through rates. Open rates increased by 40% while click-through rates increased by 22%. Here are 4 email marketing tactics to boost customer loyalty. Continue Reading…