Category Archives: Direct Mail Marketing

Information and tips relating to direct mail marketing, mailing lists, turnkey marketing services, and more!

Direct Mail Design Ideas for 201611:23 am

By Janet

Direct Mail Design Ideas for 2016

Every year, direct mail proves to those who think it’s dead wrong. According to an article by DMN3, over 50% of American consumers prefer direct mail over email. However, for direct mail marketing to continue thriving, it must adapt to change to stay relevant to today’s consumers and trends. Today, we are going to go over a few direct mail design ideas that seem to be on trend this year. Here are some noteworthy direct mail design ideas to keep direct mail marketing fresh.  Continue Reading…

4 Fatal Flaws of Postcard Marketing11:52 am

By Janet

4 Fatal Flaws of Postcard Marketing

Postcards are one of the least expensive and most effective forms of direct mail marketing. According to statistics from CMO Council, 54% of mailed postcards are read by recipients. Postcard marketing is relatively easy to create, generate a high response rate, and most importantly, are very good at grabbing a person’s attention. They require minimal effort and can be quite appealing with the right graphics and copy. That being said, there are many mistakes that marketers make that hurt the potential of their postcard marketing efforts. To avoid an unsuccessful marketing campaign, make sure to avoid these 4 fatal flaws of postcard marketing. Continue Reading…

4 Reasons Direct Mail Marketing is Not Dead11:32 am

By Janet

4 Reasons Direct Mail Marketing is Not Dead

Direct mail still offers one of the most consistently effective forms of advertising when used correctly. According to statistics provided by the CMO Council, direct mail’s average response rate is 3.4, compared to email’s response rate of 0.12%. Direct mail may be traditional, but it is not going away any time soon. Here are 4 reasons to prove that direct mail can still be beneficial to your business.

Direct Mail Is…

Targeted

A business can purchase highly targeted mailing lists of potential customers from list companies like US Data Corporation. Each direct mail campaign can be tailored for a specific audience, from long-time customers to new prospects, using information such as demographics, buying habits, location, and many other factors. This way, businesses are able to send relevant information to individuals who are most likely to respond to their offers. Continue Reading…

USPS Goes Digital with Real Mail Notification10:00 am

By Janet

USPS Goes Digital with Real Mail Notification

During last year’s National Postal Forum, Postmaster General and Chief Executive Officer of the Postal Service, Megan Brennan, announced a coming-soon digital mail program called “Real Mail Notification,” according to a press release by USPS. There has been a recent update that this service will go nationwide in 2017 and is currently a 67,000-person beta test in New York and Virginia. Continue Reading…

4 Direct Mail Marketing Best Practices to Follow11:10 am

By Janet

4 Direct Mail Marketing Best Practices to Follow

With the steady increase of technology and digital marketing, the popularity of direct mail marketing seems to be decreasing, or you would think it is. However, direct mail is just as effective, if not more, than ever. Direct mail can be a very powerful marketing tool if executed correctly. According to a USPS study, direct mail recipients purchased 28% more items and spent 28% more than non-direct mail recipients. In today’s blog post, we will go over direct mail marketing best practices and show you how and to work it and rock it. Continue Reading…

5 Sweet Valentine’s Day Direct Mail Tips5:42 am

By Janet

5 Sweet Valentine's Day Direct Mail Tips

The next big Gregorian calendar holiday is just around the corner. As soon as New Year’s Day passed, every Christmas card has been replaced by red and pink Valentine’s Day cards and chocolate boxes at my local Target, CVS, Papyrus, and every other general store. Valentine’s Day is a holiday when we get to show our appreciation to the people we love. It also is one of the most commercial holidays out there. According to research by the National Retail Federation, Valentine’s Day gift-spending reached a massive $18.9 billion last year. If you are wondering where all that money was spent, here is a breakdown of the most popular products and services purchased for Valentine’s Day: Continue Reading…

Cheer Up Customers with Holiday Direct Mail2:37 pm

By Janet

Cheer Up Customers with Holiday Direct Mail

Don’t let email marketing get all the attention this winter. ‘Tis the season to be profitable with direct mail marketing. As consumer spending goes up during the holiday season, it is important that your business takes advantage of the different kinds of marketing mediums available, including direct mail. By following these holiday direct mail tips, you can ensure that your direct mail marketing efforts will result in cheers. Continue Reading…

Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct Mail5:00 am

By Janet

Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct MailEvery business wants to shake things up a bit to drive sales and attract more customers. What better way to make things a bit more exciting than with a direct mail sweepstakes or contest? Everyone likes winning, and receiving something free is almost always welcomed. Marketers have recognized the public’s affection for contests and sweepstakes, and have taken advantage of it to promote their products and services. However, marketers have to be careful. Sweepstakes and contests can definitely attract attention, but it may draw the attention of law enforcement instead of customers if done incorrectly! We don’t want that to happen to you, so we are going to go over the “Sweepstakes Law” aka the Deceptive Mail Prevention and Enforcement Act (DMPEA) that has been in effect since 2000. These are important rules to follow when planning a direct mail sweepstakes so you don’t deceive recipients or break federal law. Continue Reading…

Frightfully Effective Halloween Direct Mail Marketing Ideas5:04 am

By Janet

Frightfully Effective Halloween Direct Mail Marketing Ideas

It’s officially fall! You know what that means: leaves changing colors, pumpkin spice lattes, and, of course, the most infamous holiday of the season, Halloween! According to statistics by the National Retail Association, more than 157 million Americans will celebrate Halloween this year. Total spending on Halloween is estimated to top $6.9 billion. Seasonal marketing has always been a favorite time for marketers to capitalize on, and what better way to get into the marketing spirit than with a Halloween direct mail campaign? Take advantage of this fun holiday with some spooktacular direct mail marketing. It’s never too early to start planning for your next direct mail campaign. As with any major holiday, the earlier you start to prepare, the better. Halloween will be right at your doorstep before you know it! Below are 4 ways to incorporate Halloween spirit into your direct mail campaign this year. Continue Reading…

The Pros and Cons of EDDM5:00 am

By Janet

The Pros and Cons of EDDM

In today’s blog post, we are going to go over the Pros and Cons of Every Door Direct Mail (EDDM). We haven’t written about this subject for quite a while, so I think it’s a great time for a refresher. In case you aren’t already familiar with it, EDDM is a type of direct mail service offered by the United States Postal Service. EDDM allows you to send your mail piece to a small zip code radius without purchasing a mailing list, for a lower postage rate. As with all things, there are pros and cons to EDDM that you should be aware of before heading down the EDDM route. Continue Reading…