Category Archives: Direct Mail Marketing
Is Direct Mail Marketing Still Effective with Millennials?
Millennials spend a large part of their day looking at phone and laptop screens, tuned into social media, and living in a digital world. As a result, many companies believe that digital marketing is the only effective way to target this incredibly important consumer demographic. However, direct mail marketing is actually one of the most viable and proven strategies to target millennials.
The Ultimate Real Estate Direct Mail Marketing Guide
Direct mail is a great marketing tool for all types of industries, including real estate. If you are a realtor, real estate direct mail marketing is an easy and effective way to let people know about the properties you are selling and a good way to stay at the forefront of your prospect’s mind. Even with the many marketing advancements that have developed over the years, there’s a reason why direct mail marketing is still around: it works. In fact, an article by MarketingProfs states that 73% of consumers actually prefer mail over other advertising methods. Here are a few questions to ask yourself before embarking on your first real estate direct mail campaign. Continue Reading…
4 Easy Postcard Marketing Design Tips
If your business is looking to start a direct mail marketing campaign, postcard marketing is a great option. Postcards are one of the most affordable and popular forms of direct mail marketing. Postcard marketing can be used to promote a sale and/or feature new products and services. However, it takes a well-designed postcard to get noticed. Postcards are a very visual marketing medium, so it’s no surprise that design is a core component of postcard marketing. The design is what captures the viewer’s attention, leading to hundreds if not thousands of new prospects. Here are some postcard marketing design tips to help you create a successful campaign.
5 Steps to Successful B2B Direct Mail Marketing
If your business caters to other businesses rather than consumers, then you already know that your marketing strategies need to adjust to take that into account. However, the rules in B2B direct mail marketing are more similar to B2C strategies than you might think. Follow these steps and you’ll have no trouble creating a successful B2B direct mail campaign. Continue Reading…
4 Stand-Out Direct Mail Promotional Ideas
There’s no doubt that direct mail marketing is as useful today as it was before the digital era. According to research by the DMA, direct mail marketing gets up to 37 times more responses than email marketing. However, just because you use direct mail does not guarantee that your piece is going to be opened or read. You need to put in effort into your direct mail and turn it into something that recipients will find useful and interesting; something they won’t be so quick to throw away. Here are some unique direct mail promotional ideas that will help your mailer stand out from the rest. Continue Reading…
Kick-Off Your Fall Direct Mail Marketing Today
The weather has finally started to cool down, school is in full swing, and pumpkin spice is everywhere! It’s definitely fall. With all the upcoming holidays, there’s no better time than the present to launch a festive direct mail campaign. You’ll be rounding up customers in no time. Continue Reading…
Direct Mail is Still King of Fundraising
Even though online fundraising is on the rise, traditional direct mail is still one of the best ways to raise money and grow your donor database. According to an article on NonProfitPro.com, direct mail campaigns generate a higher initial response rate. Direct mail-only donors also tend to renew at higher rates than online-only donors. Direct mail is king of fundraising is because it allows you to directly target individuals who are most likely to respond. With TV ads and websites, you’re risking the chance of wasting time and resources on people who have a low chance of contributing to your cause. Here are three basic practices to be aware of before jumping the direct-mail-fundraising gun.
How to Measure and Track Direct Mail ROI
You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well your direct mail campaign is actually doing? The only way to know for sure is by measuring the campaign’s return-on-investment, AKA the direct mail ROI. Without evaluating the success of the campaign, you won’t really know how well your marketing investment did. Also, by keeping track of the direct mail campaign ROI, you can mimic successful campaigns in future direct mail campaigns or modify them to increase ROI. Continue Reading…
Why Your Direct Mail Campaign Failed
Direct mail marketing is a powerful communication tool with incredible targeting abilities that can generate measurable sales results for your company. According to research by CMO Council, when direct mail is done correctly, it works very well. However, when it’s not done correctly, it can fail hard. Whether you are wondering why your direct mail campaign didn’t do as well as expected, or you just want to prepare and be ready for your next direct mail campaign, make sure to read and remember these points to help you develop and implement an effective direct mail campaign. Continue Reading…
Introducing Haystack Precision Targeting
We’re excited to announce US Data’s new marketing program, Haystack™ Precision Targeting, a super targeted and customizable way to build your perfect mailing list. TV ads, billboards, and radio spots are great for getting exposure to a large audience, but you have no idea who’s actually interested in your offer. What if you could identify those exact people? Continue Reading…