Monthly Archives: January 2017

Email Marketing Relevancy Is More Important Than Ever2:42 pm

By Melissa Cober

Email Relevancy Is More Important Than Ever

We all know that email relevancy is crucial in developing an engaging and successful email marketing strategy. Let’s be real – finding a completely irrelevant email in your inbox is straight-up annoying. Moreover, it also makes email recipients much more likely to not only ignore your email, but to actually take negative actions against it, such as marking it as spam. However, as an email marketer, it’s easy to become complacent and underestimate the importance of email relevancy, especially if you haven’t seen any concrete consequences yet.

It’s time to change that, because in 2017, email marketing relevancy is more important than it’s even been before – and we have the stats to prove it.  (more…)