US Data Corporation Direct Marketing Blog

7 Spooktacular Halloween Marketing Statistics of 201610:40 am


By Janet

7 Spooktacular Halloween Marketing Statistics of 2016

The start of the new school year is usually the first indication that autumn is near. However, for many seeing Halloween decorations popping up is the real sign that fall is here, and do you know who loves Halloween just as much as any other festive American? Marketers! Halloween marketing is the perfect jumpstart into the holiday shopping season and a very good time to market your products and services. You don’t have to be in the candy or costume industry to benefit from Halloween marketing. Just about any company can find a way to piggyback on Halloween to promote their business. Check out these terrifyingly motivational marketing statistics and predictions to help you get ready for this spooktacular holiday.

1.   69.1% of Americans plan to celebrate Halloween in 2016

That’s over 171 million Americans. Halloween marketing creates plenty of opportunities for your business to boost sales.

2.   Total spending is expected to reach $8.4 billion

According to research by NRF, this is the highest Halloween spending they’ve recorded.

3.   43% of people start shopping for Halloween during the first two weeks of October

That’s right now! It’s an excellent time to get into the spirit and add Halloween fun to your marketing. What other time will you be able to use ghosts and jack-o-lanterns in your email campaign or direct mail?

4.   83% of people say the state of the economy will have no effect on their Halloween spending

Spending may suffer during other times of the year, but not during Halloween. Take advantage of the holiday!

5.   Americans enjoy taking advantage of early-bird promotions both online and in-store

Like I said before, it’s not too early to use this holiday as a marketing strategy.

6.   Millennial consumers are most likely to participate in Halloween

18-34 year olds hold the fate of sales revenues in their hands, so don’t forget to consider them when you’re developing your Halloween marketing plan.

7.   Community Halloween events are becoming the new alternative to door-to-door trick-or-treating

Have your business host a Halloween event such as a costume contest to use as an opportunity to connect with customers and prospects.

After a long summer, people are excited to welcome the fall season celebrating Halloween, and consumers are spending more than ever during this holiday season. Businesses of all kinds can prepare to take advantage of the holiday. With the proper marketing and creative promotions, any company can make a profit out of this lucrative holiday. For more on Halloween marketing, please read our previous blog post featuring 3 Killer Halloween Marketing Tips and Ideas.


Sources:

https://nrf.com/resources/consumer-data/halloween-headquarters

https://nrf.com/news/the-evolution-of-halloween-3-trends-watch

https://nrf.com/media/press-releases/halloween-spending-reach-84-billion-highest-survey-history

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011