Monthly Archives: October 2016

Basic Email A/B Testing Tips2:02 pm

By Janet

Basic Email A/B Testing Tips

Have you ever received an email and were blown away by how great it was? Well, besides good design and well-written copy, that email campaign had probably gone through an A/B testing, also known as split testing, at least once or a couple of times. A/B testing is when you split your email list up into two group and have two version of an email and send each group one version of an email.

The A/B test is a way to let you send two slightly different emails to your audience so that you can obtain information on which triggered the most engagement and then use the most effective email campaign to send to the rest of your email list. That being said, you don’t have to stick to just two list groups and two versions of an email campaign. You can split them up into however many groups (as long as it’s random) and as many versions of an email as you want (as long it matches the number of groups), but we think it’s best to start with two. Before we go over which email elements you can test out, here is a key guideline to follow for effective email A/B testing: Only test one element at a time.

For example, if you decide to test two different email subject lines to see which one performs better, just stick to subject lines. Don’t try to test out the subject lines and switch up the content at the same time, because when the results come in, you won’t know which change made the difference.

What to Test: Send Time/Day

One of the main concerns amongst email marketers is timing. What is the perfect and most efficient time to send out emails? Delivery time has a huge impact on whether someone sees your email, clicks through, and converts. Learn when your subscriber is most likely to open your campaigns.

Subject Line

Different subject lines are one of the easiest and most basic methods of email A/B testing. There are a couple of different ways you can go about testing out subject lines.

Personalized – Whether you want to include the recipient’s name or other personal information about them in the subject line to enhance relevancy is up to you. According to an article on Invesp, personalized subject lines are 22% more likely to be opened – but you can test it out for yourself.

Length – MailChimp advises to keep subject lines short while CoSchedule’s longer subject lines received higher open rates.

Details – Simple or straightforward? Will a subject line telling the recipient what’s exactly in the email get them to open it or will a vague subject line pique just enough interest to get it opened? Here are more subject line A/B testing ideas.

From Name

This is also known as the sender name and display name and tells your recipients who sent them the email. This can be the first thing that people notice, even before the subject line, and as they say, first impressions stick. Here are the 3 most commonly used “from names” –  we don’t recommend using the last one. You can read more about why you shouldn’t use a No-Reply as a from name/address here:

Brand Name

Specific Person’s Name

No-Reply

Content/Offer

Create different versions of your content to see which gets a better response. You can test small content changes like the email headline or big ones like completely changing the promotion offered in the email. For example, you can offer a discount to group A, and a free gift to group B.

Call-to-Action

Your brand can experiment with different ways to present your CTA. For example, you can change the wording used, adjust the size and color or the CTA button/font, and test different places to position the CTA in your email.

There are many different ways to A/B test your email campaigns. Make sure to keep track of all the elements you test so you can learn from them and refer back to them for future email campaigns. Email A/B testing is a great way to optimize your email marketing and shouldn’t be skipped. Find the testing elements that work for you and dive in. For more email marketing advice, feel free to call US Data Corporation at (888) 578-3282.

4 Easy Postcard Marketing Design Tips12:16 pm

By Janet

4 Easy Postcard Marketing Design Tips

If your business is looking to start a direct mail marketing campaign, postcard marketing is a great option. Postcards are one of the most affordable and popular forms of direct mail marketing. Postcard marketing can be used to promote a sale and/or feature new products and services. However, it takes a well-designed postcard to get noticed. Postcards are a very visual marketing medium, so it’s no surprise that design is a core component of postcard marketing. The design is what captures the viewer’s attention, leading to hundreds if not thousands of new prospects. Here are some postcard marketing design tips to help you create a successful campaign.

Continue Reading…

5 Steps to Successful B2B Direct Mail Marketing12:49 pm

By Janet

5 Steps to Successful B2B Direct Mail Marketing

If your business caters to other businesses rather than consumers, then you already know that your marketing strategies need to adjust to take that into account. However, the rules in B2B direct mail marketing are more similar to B2C strategies than you might think. Follow these steps and you’ll have no trouble creating a successful B2B direct mail campaign. Continue Reading…

Round-Up: Favorite Fall Email Campaigns of 201612:36 pm

By Janet

Round-Up: Favorite Fall Email Campaigns of 2016

 

It’s hard to argue that fall isn’t the best season of the year. Fall is a wondrous time for businesses. Many brands use fall to start boosting their marketing efforts for the upcoming holidays. How you execute your marketing strategies during fall can make or break your holiday sales. You’ve probably started to notice the rush of fall-themed email campaigns coming your way already. If your inbox is anything like mine, then you’re already starting to receive fall discount and Halloween promos. Here’s a round-up of my favorite fall email campaigns, thus far. These email campaigns are great examples of how you can freshen up your email campaigns this fall. Continue Reading…

How to Get More Opens from Email Subscribers12:11 pm

By Janet

How to Get More Opens from Email Subscribers

Email campaigns can help you connect with your customers, but people today are very picky about which emails they choose to open. Emails must be carefully crafted and offer something of value to your email subscribers to be effective. To create an email campaign that gets open, follow these five guidelines. Continue Reading…

Highlights of Gmail’s Support for Embedded Styles and Media Queries3:12 pm

By Janet

Highlights of Gmail’s Support for Embedded Styles and Media Queries

Since August, email marketers around the world have been looking forward to Gmail’s new support for media queries and responsive design. The changes are finally here! Gmail now supports <style> tags, classes, IDs, and media queries. Before the changes, email designers had to rely on inline CSS to style their emails. Now, Gmail supports embedded CSS with classes and IDs, which eliminates the need for inline CSS in Gmail. This gives designers more flexibility and less obstacles to overcome to make their emails responsive. Continue Reading…

7 Spooktacular Halloween Marketing Statistics of 201610:40 am

By Janet

7 Spooktacular Halloween Marketing Statistics of 2016

The start of the new school year is usually the first indication that autumn is near. However, for many seeing Halloween decorations popping up is the real sign that fall is here, and do you know who loves Halloween just as much as any other festive American? Marketers! Halloween marketing is the perfect jumpstart into the holiday shopping season and a very good time to market your products and services. You don’t have to be in the candy or costume industry to benefit from Halloween marketing. Just about any company can find a way to piggyback on Halloween to promote their business. Check out these terrifyingly motivational marketing statistics and predictions to help you get ready for this spooktacular holiday. Continue Reading…

4 Stand-Out Direct Mail Promotional Ideas11:42 am

By Janet

4 Stand-Out Direct Mail Promotional Ideas

There’s no doubt that direct mail marketing is as useful today as it was before the digital era. According to research by the DMA, direct mail marketing gets up to 37 times more responses than email marketing. However, just because you use direct mail does not guarantee that your piece is going to be opened or read. You need to put in effort into your direct mail and turn it into something that recipients will find useful and interesting; something they won’t be so quick to throw away. Here are some unique direct mail promotional ideas that will help your mailer stand out from the rest. Continue Reading…