US Data Corporation Direct Marketing Blog

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider11:04 am


By Antoine Wald

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a ListPart 2: Research List ProvidersPart 3: Compilers vs. Brokers, Part 4: Understanding Your Data.

Before you decide to open up about your marketing budget, make sure you are working with a reputable list provider and a sales representative you trust. Many list companies employ highly skilled order-takers and disguise them as list consultants, trained in the art of sales, not marketing, to get you to spend with them. However, if you start to dig and ask questions about the data, you can easily spot the phonies. Beware, a bad mailing list will cost you money. However, a high-quality and accurate mailing list will make you money and improve your ROI.

A couple of questions you can ask to spot the frauds are:

Where do you get your data?

How often is the database updated?

Who uses this information usually?

Do you guarantee deliverability?

What are the average response rates?

Can you use this list more than once?

Some companies will be open and honest with you about their sources, while other will cover up and try to talk as little about the details as possible. Truly knowledgeable reps should be able to directly answer your questions with confidence. You’d be surprised at how detailed of a response you can get from an experienced list professional who really wants to see you succeed versus the bland answers of a sales-trained and order-taking robot. Good mailing list must-haves should include prospects with a history of purchasing and a demographic match with your target audience. Mailing list providers should know the ins-and-outs of the business, and help you find an accurate mailing list that will fit your business objective.

You want to work with a rep who you’ve built a rapport with. Someone that answers your questions in a straightforward manner and provide helpful tips and recommendations based on past experience. Someone who works collaboratively with you to provide options and find the right solution for your business, rather than try and push you into a cookie-cutter solution. So, what are you waiting for? Use these tips to shop for a list provider. For more information on mailing lists, please call US Data Corporation at (888) 578-3282.

Make sure to read other parts of the series: Part 1: Introduction to Investing in a ListPart 2: Research List ProvidersPart 3: Compilers vs. BrokersPart 4: Understanding Your Data, Part 5: Find a Trustworthy List Provider, Part 6: Be Open to List Suggestions.

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011