Monthly Archives: September 2016
Kick-Off Your Fall Direct Mail Marketing Today
The weather has finally started to cool down, school is in full swing, and pumpkin spice is everywhere! It’s definitely fall. With all the upcoming holidays, there’s no better time than the present to launch a festive direct mail campaign. You’ll be rounding up customers in no time. Continue Reading…
Email Personalization: Collect, Segment, and Use Customer Data
Have you ever walked into your local coffee shop and the barista knows your name, or even better, remembers your usual order? Imagine they say something like “Hey Dan! Medium latte with one raw sugar and 2%, right?” Yes, exactly! What a great feeling it is to be recognized. The same concept goes for email marketing. Let’s be honest; no one enjoys feeling like they’re being marketed to. So as a marketer, we try to create relationships that feel more personal. One of the best ways to do this is via personalization in emails. Email personalization is vital in email marketing, especially for e-commerce companies. However, regardless of what kind of business you are running, email personalization can make a huge difference. Continue Reading
Direct Mail is Still King of Fundraising
Even though online fundraising is on the rise, traditional direct mail is still one of the best ways to raise money and grow your donor database. According to an article on NonProfitPro.com, direct mail campaigns generate a higher initial response rate. Direct mail-only donors also tend to renew at higher rates than online-only donors. Direct mail is king of fundraising is because it allows you to directly target individuals who are most likely to respond. With TV ads and websites, you’re risking the chance of wasting time and resources on people who have a low chance of contributing to your cause. Here are three basic practices to be aware of before jumping the direct-mail-fundraising gun.
Email Mistakes You’re Probably Making
I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach customers. According to an article by Mailigen, 89% of marketers say that email is their primary channel for lead generation. Email is a great way for brands to notify customers of deals, promotions, announcements, as well as drive new business by reaching out to prospects. Successful email marketing techniques are available online, but even with plenty of resources, mistakes are made. In today’s blog, we will go over 5 email mistakes you’re probably making that is keeping you from successful email marketing. Continue Reading…
Fall and Winter Holiday Consumer Trends [INFOGRAPHIC]
As the weather cools down and leaves start changing colors, we know what’s coming. The holiday season! The busiest and most lucrative time for most businesses is just around the corner. We know it’s only mid-September, but it’s never too early for marketers to start preparing for the holiday rush. Marketers aren’t the only ones getting to work early. Consumers are already starting to shop. It’s important to pay close attention to consumer behavior and consumer trends so you as a marketer know what to expect and how to best take advantage of the holiday season. Get your marketing plans ready.
Don’t Delete Inactive Email Subscribers
For many years, email marketers have been advised to delete inactive email subscribers. Inactive email subscribers have been labeled as dead weight and should be cut loose to increase email engagement rates, improve the quality of email lists, and so forth. However, recent research by Mailchimp has revealed that inactive email subscribers are actually more valuable than nonsubscribers altogether. Continue Reading…
5 Ways to Integrate Email and Social Media Marketing
It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important to recognize that other forms of marketing are still relevant, such as email marketing. People like to argue that email marketing has run its course, but it’s still going steady. According to an article on Econsultancy, email has the highest return on investment than any other marketing medium. Both email and social media marketing have their strengths and benefits. Why not use them together; kill two birds with one stone, as they say. In today’s post, we will explore how you can integrate email and social media together for a more powerful marketing effort. Continue Reading…
Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions
Welcome to the final part of our “Mailing List Mistakes to Avoid” blog series. This blog series is a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a List, Part 2: Research List Providers, Part 3: Compilers vs. Brokers, Part 4: Understanding Your Data, Part 5: Find a Trustworthy List Provider.
You’d be surprised at how much a true mailing list consultant can bring to the table. It doesn’t help being close-minded when you’re at the drawing board. There isn’t always a straightforward solution to the data selection process. Being rigid in what you’re looking for can limit your campaign results. Continue Reading…
Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider
Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read our previous blog posts: Part 1: Introduction to Investing in a List, Part 2: Research List Providers, Part 3: Compilers vs. Brokers, Part 4: Understanding Your Data.
Before you decide to open up about your marketing budget, make sure you are working with a reputable list provider and a sales representative you trust. Many list companies employ highly skilled order-takers and disguise them as list consultants, trained in the art of sales, not marketing, to get you to spend with them. However, if you start to dig and ask questions about the data, you can easily spot the phonies. Beware, a bad mailing list will cost you money. However, a high-quality and accurate mailing list will make you money and improve your ROI. Continue Reading…