Monthly Archives: August 2016

Email Newsletter 101: Create a Newsletter That Works11:54 am

By Janet

Email Newsletter 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect with their customers and build good relationships if done correctly. To be effective, email newsletters must be well-crafted and offer something of value to the reader which will motivate subscribers to open and read. One of the biggest mistakes that newsletters make is lacking this valuable content. With the dozens if not hundreds of emails we receive every day, most people have become very selective about which emails they want to read. Here are 5 tips to help you create an email newsletter that will catch your subscriber’s attention and turn them into recurring readers or better yet, loyal customers. Continue Reading…

Mailing List Mistakes to Avoid – Part 4: Understanding Your Data12:20 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 4: Understanding Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. If you haven’t read our previous posts, you can find them here: Part 1: Introduction to Investing in a ListPart 2: Research List Providers, and Part 3: Compilers vs. Brokers.

Now that you know the difference between list compilers and list brokers and have a better idea of what kind of company you want to work with and the quality of leads you want, do you know what kind of data you need? Don’t worry if you don’t, I’m here to help. Many people feel that they have been misled by list companies and have lost faith in targeted mailing lists. This primarily happens because people think leads are lists, and lists are leads. Did I confuse you? Okay, let me explain. Continue Reading…

How to Measure and Track Direct Mail ROI11:09 am

By Janet

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well your direct mail campaign is actually doing? The only way to know for sure is by measuring the campaign’s return-on-investment, AKA the direct mail ROI. Without evaluating the success of the campaign, you won’t really know how well your marketing investment did. Also, by keeping track of the direct mail campaign ROI, you can mimic successful campaigns in future direct mail campaigns or modify them to increase ROI. Continue Reading…

Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers3:41 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 3: Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List and Part 2: Research List Providers. Continue Reading…

How to Add Background Images in Emails9:33 am

By Melissa Cober

How to Add Background Images in Emails

Images in emails can be very powerful, especially when combined with a riveting headline and call-to-action. However, they have one major downfall: If readers have images disabled in their email client, they may never see your offer in the first place. This has frustrated email marketers for years, as this drastically reduces our ability to capture and hold the attention of our recipients.

There is however a solution to this conundrum: background images. By including your call-to-action as actual text on top of an image, rather than embedding the text within the image itself, you gain a distinct advantage – even if your readers have images blocked, they can still see your main message. Continue Reading…

Mailing List Mistakes to Avoid – Part 2: Research List Providers1:48 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 2: Research Mailing List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of major mistakes people make when buying a mailing list and how to avoid them. Make sure to read Part 1: Introduction to Investing in a List, here. I’m excited to jump into the first of major mailing list mistakes and share with you how you can avoid it.

In Part 1 of the series, I went over the two main ways to go about when acquiring a mailing list, the “Do-It-Yourself” option or the “Leave It to The Pros”. Both work depending on your business and what your end goal is. However, I favor professionals. Data compilers and list companies have access to more information than you could find on your own. They have spent the time, energy, and money to build relationships allowing access to certain databases containing information. So, if you have a real marketing budget, and you value your time, let the professionals handle it. Continue Reading…

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List1:19 pm

By Antoine Wald

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List” blog series. This blog series will be the ultimate lineup of major mistakes people make when buying a mailing list and how to avoid them. However, today we’ll ease you into the series with a basic introduction to acquiring a list. Continue Reading…

Should You Use Visual Content in Email Campaigns?12:57 pm

By Janet

Should You Use Visual Content in Email Campaigns?

Ever since digital content has become popular, all, if not most marketing content has become more visual. According to research by the Content Marketing Institute, 73% of content creators plan to prioritize creating more engaging content this year, while 55% plan to prioritize creating visual content. Blog posts with images see much higher engagement than those without. So, it’s no surprise that more and more people prefer emails with visual content as well. However, these days we have so many visual content options to choose from, where do we start? How can you be sure you’re using the right one? Well, today we are going to go over the most popular forms of visual content used in emails to help you choose. Continue Reading…