US Data Corporation Direct Marketing Blog

5 Stand Out Summer Email Marketing Campaigns of 20161:49 pm


By Janet

Round-Up: 5 Stand Out Summer Email Marketing Campaigns of 2016

Summer is an exciting time for email marketing. It’s no secret we appreciate a good email marketing campaign. We also happen to be huge fans of summer, so it only makes sense to combine the two and present a round-up of what we think are awesome summer email marketing campaigns of 2016, so far. These 5 email campaigns showcase attention-grabbing images and graphics, fresh layouts, fun elements, and more. We’ll go over our top picks and explain why these summer email marketing campaigns are shout-out worthy.

ASOS

Customers want to hear about your exclusive deals! Special summer sales and offering discounts via email can be an useful tool for both customer acquisition and customer loyalty. ASOS did a great job of making the offer visible by using bright contrasting colors and bold fonts to get the message across. Then they added images of their products that are on sale with the original price and new sale price to visually show how much the customer will be saving.

Round-Up: 5 Stand Out Summer Email Marketing Campaigns of 2016

American Eagle

Not only does this summer email marketing campaign tell you about their “Sun Fun Sale” but it tells the customer that the discount is only available online until a certain date. This helps to create a sense of urgency for the call-to-action. That is what leads the customer to take immediate action.

Round-Up: 5 Stand Out Summer Email Marketing Campaigns of 2016

Oh My Rockness

This summer email marketing campaign may not appeal to everyone, but it will appeal to anyone that loves free summer concerts. This email makes it very clear that this email is a guide to all of your favorite summer concerts in Los Angeles. You’ve got your colorful bold print, the keyword “summer” used multiple times throughout the copy, and summery graphics used to get the reader in the mood.

Round-Up: 5 Stand Out Summer Email Marketing Campaigns of 2016

Kate Spade 1

Sometimes, simple is best. If you want people to engage with your emails, give them a reason to. This clean and minimalistic summer email marketing campaign from Kate Spade is an easy read as well as an easy click away from taking action.

Round-Up: 5 Stand Out Summer Email Marketing Campaigns of 2016

Kate Spade 2

Yes, another Kate Spade summer email marketing campaign, but we can’t help it! Did you see that? Did you see it move? Look at how cute that ship GIF is! This small bit of animation helps Kate Spade’s email stand out from all of the static ones.

Round-Up: 5 Stand Out Summer Email Marketing Campaigns of 2016

 

(Source: Janet’s personal email inbox)

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011