US Data Corporation Direct Marketing Blog

5 Last-Minute Father’s Day Email Campaign Ideas1:09 pm


By Janet

5 Last-Minute Father's Day Email Campaign Ideas

Holidays are a great time to broadcast email campaigns to boost sales and gain new leads. Statistics by the National Retail Federation predicts that Father’s Day spending is to reach a record high of $14.3 billion this year. It’s not too late for you to email your subscribers and leverage off Father’s Day. Sending emails that are relevant to holidays is a great way to keep in touch with your customers. It’s also a great opportunity to promote sales or special deals. Here are some last-minute Father’s Day email campaign ideas you can use to whip up a last-minute Father’s Day email campaign to capitalize on.

Gift Guides

It can be a struggle to find gifts. Picking the perfect gift can be stressful and challenging. Make it easy for your subscriber by sending them a “gift guide” email.

Make it Fun

Everyone loves a good Dad joke. Whether they result in an eye-roll or chuckle, almost everyone can think of a good Dad joke moment in their life. Inject some of this humor into your email campaign. Catch your subscriber’s eye with a lighthearted joke or some world play. Don’t be afraid to be punny.

Special Dad Deals

Father’s Day provides a fantastic opportunity to give your subscribers a little extra incentive to purchase from you. Although it may be less important than finding the right gift for dad, saving money is a top factor on how consumers shop. Make sure to give your subscribers a special Father’s Day deal they can’t deny.

Sense of Urgency

Create a sense of urgency with your email campaign. Let your consumer know that the clock is ticking. Revenue is the highest during the week following up to Father’s Day, so this provides an excellent opportunity for you to move your customers to act. In this example, Harry’s highlights how many days there are left to purchase this special Father’s Day package to receive in time for Father’s Day.

Offer Free Shipping

Free shipping will play a strong role in Father’s Day shopping. According to an article by Kissmetrics, free shipping increases sales. Let your customer that your company is ready to deliver and offers free shipping in time for Father’s Day.

Father’s Day is different than Mother’s Day. While everyone frets in advance of what they’re going to get mom, do for mom, or where to take mom for brunch, people tend to be more last-minute with Father’s Day. According to research by Experian, Father’s Day isn’t usually planned months in advance. In 2015, almost half of Father’s Day email revenue was received in the same week as Father’s Day and the day of the holiday itself. This means this is the best time to take advantage of all the last-minute shoppers with an email campaign. However, just because it’s a last-minute email campaign does not mean you should not skip out on the quality of the email. Father’s Day is a great chance for you to build trust, relationships, and educate subscribers about your business and services. If you have other Father’s Day email campaign tips, let us know in the comments below! For additional email marketing advice, please call US Data Corporation at (888) 578-3282.

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