Monthly Archives: June 2016

4 Email Marketing Tactics to Build Customer Loyalty11:12 am

By Janet

4 Loyalty Email Marketing Tactics

As marketers, one of our goals is to connect with our customers to build a relationship. When done well, loyalty email marketing can turn a new customer into a repeat customer. According to a report by Experian, customer loyalty emails show considerable higher open and click-through rates. Open rates increased by 40% while click-through rates increased by 22%. Here are 4 email marketing tactics to boost customer loyalty. Continue Reading…

5 Last-Minute Father’s Day Email Campaign Ideas1:09 pm

By Janet

5 Last-Minute Father's Day Email Campaign Ideas

Holidays are a great time to broadcast email campaigns to boost sales and gain new leads. Statistics by the National Retail Federation predicts that Father’s Day spending is to reach a record high of $14.3 billion this year. It’s not too late for you to email your subscribers and leverage off Father’s Day. Sending emails that are relevant to holidays is a great way to keep in touch with your customers. It’s also a great opportunity to promote sales or special deals. Here are some last-minute Father’s Day email campaign ideas you can use to whip up a last-minute Father’s Day email campaign to capitalize on.

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Direct Mail Design Ideas for 201611:23 am

By Janet

Direct Mail Design Ideas for 2016

Every year, direct mail proves to those who think it’s dead wrong. According to an article by DMN3, over 50% of American consumers prefer direct mail over email. However, for direct mail marketing to continue thriving, it must adapt to change to stay relevant to today’s consumers and trends. Today, we are going to go over a few direct mail design ideas that seem to be on trend this year. Here are some noteworthy direct mail design ideas to keep direct mail marketing fresh.  Continue Reading…