Monthly Archives: May 2016

3 Email Personalization Techniques to Conquer2:33 pm

By Janet

3 Email Personalization Techniques to Conquer

You have probably heard of email personalization before, but if you haven’t, don’t feel bad. We’re here to help you learn. Personalizing an email allows the email receiver to feel unique and important. People love personalized services. Regardless of the type of business you are running, personalization can make a huge difference. According to research by CMO.com, personalized emails deliver six times higher transaction rates. Think about it, are you more likely to open a generic email or a personalized email with your name in the subject line? And, this is why email personalization is such a powerful technique to utilize in your marketing strategy. Continue Reading…

4 Fatal Flaws of Postcard Marketing11:52 am

By Janet

4 Fatal Flaws of Postcard Marketing

Postcards are one of the least expensive and most effective forms of direct mail marketing. According to statistics from CMO Council, 54% of mailed postcards are read by recipients. Postcard marketing is relatively easy to create, generate a high response rate, and most importantly, are very good at grabbing a person’s attention. They require minimal effort and can be quite appealing with the right graphics and copy. That being said, there are many mistakes that marketers make that hurt the potential of their postcard marketing efforts. To avoid an unsuccessful marketing campaign, make sure to avoid these 4 fatal flaws of postcard marketing. Continue Reading…

5 Awesome Spring Email Campaigns We’ve Seen3:21 pm

By Janet

5 Awesome Spring Email Campaigns We’ve Seen

As email marketers, not only do we focus on creating great email campaigns, but we are also prone to noticing email creatives by others. You can’t help but recognize a good email campaign when you see one and think to yourself, “Dang, why didn’t I think of that?” or “Wow! Great job, this email looks awesome!” Even though it’s dog-eat-dog-world, we want to give credit to all of the hard-working email marketers out who create masterpieces every day. Check out these stand-out email campaigns either for aesthetic pleasure or email campaign inspiration. Continue Reading…