US Data Corporation Direct Marketing Blog

USPS Goes Digital with Real Mail Notification10:00 am

By Janet

USPS Goes Digital with Real Mail Notification

During last year’s National Postal Forum, Postmaster General and Chief Executive Officer of the Postal Service, Megan Brennan, announced a coming-soon digital mail program called “Real Mail Notification,” according to a press release by USPS. There has been a recent update that this service will go nationwide in 2017 and is currently a 67,000-person beta test in New York and Virginia.

According to the press release, Brennan states, “We’re building this platform to bring physical content onto the same screen as the user’s digital content… The potential is enormous for this industry – because it will create a daily bridge from your mailed content to your digital ecosystem.” USPS intends to emerge as a digital player in a digital world with this new digital mail program. The notification will provide people images of the fronts of the envelopes they will receive in their home mailboxes that day. For now, this photo notification is limited to only letter mail, which is photographed in the sorting process.

The real mail notification service means marketers can further intertwine digital and direct mail channels in campaigns and programs because, in addition to technologies that already allow consumers to use mail to launch websites, they will be seeing what is arriving in real time on their mobile devices. According to, 9 out of 10 consumers participating in the Virginia beta test are checking their mobile devices daily for real mail notifications.

Do you think USPS’s real mail notification can help direct mail marketers and give an advantage to businesses? Leave US Data Corporation a comment below and let us know what you think.



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011