US Data Corporation Direct Marketing Blog

Mother’s Day Email Campaign Tips11:33 am


By Janet

Mother's Day Email Campaign Tips

Mother’s Day falls on May 8th this year. That’s only a week and a half away! However, it is not too late to get a Mother’s Day email campaign plan ready to send to your subscribers for this special holiday. Mother’s Day is as much about the giver as it is about the receiver. Mother’s Day is filled with love and appreciation, and needless to say, you can also use these emotions to trigger and drive email response rates. As a business, Mother’s Day is filled with revenue and engagement opportunities, don’t miss out!

According to statistics on Statistic Brain, there are over 85 million mothers in the U.S. alone and over $20 billion is spent on Mother’s Day gifts. 120,000,000 transactions are made online. With statistics like that, you don’t want to miss out or mess up your Mother’s Day email campaign. This holiday is not only for retailers or those that sell services geared towards mothers. No matter what type of industry your business is in, there are ways to cater to your customers. Here are a few Mother’s Day Email Campaign tips.

1.   Many people don’t know what to get for their loved one, so help them with suggestions. Showcase your most popular products and/or services in an email campaign. If your email marketing is more advanced, then use list segmentation helps marketers create a more personalized Mother’s Day email campaign experience for their subscribers. US Data Corporation provides email lists of all demographics, age, gender, location, buying habits, etc. to make it easy for businesses to reach the right customers with the right offer.

2.   Flowers and candy marketers are not in full swing until about two weeks before Mother’s Day. Use this time period to provide your subscribers with gift suggestions and incentives through your Mother’s Day email campaign. Consider emailing your subscribers coupons and special offers right until Mother’s Day, because we know some of us are procrastinators until the end.

3.   Post-holiday festivities can be just as heart-warming. According to an article on Direct Marketing News, Mother’s Day email open rates peak post-holiday. This information reveals opportunity to send up follow-up emails after Mother’s Day as a last-minute nudge. Make sure to sweeten a Mother’s Day email campaign with a promotion like free shipping or extra credit.

4.   Use creative and/or heartstring-pulling subject lines for your Mother’s Day email campaign. Here are some great subject line examples:

5 Gift Ideas Only a Mother Could Love

If Mom’s Not Happy, Nobody Is

How to Choose the Perfect Mother’s Day Gift

Mother’s Day is Next Sunday! Perfect Gift Ideas

Treat Mom Like Royalty

Mother’s Day – It’s Only Once a Year – Make it Special

Fun fact, Mother’s Day emails with urgency in the subject line have more than double the transaction rates of other Mother’s Day emails. Make sure to send an email campaign that celebrates the holiday. Don’t be too pushy with the sales; instead, show your appreciation for your customers and their loved ones. For more Mother’s Day email campaign tips, please call US Data Corporation at (888) 578-3282.

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011