Monthly Archives: April 2016

Mother’s Day Email Campaign Tips11:33 am

By Janet

Mother's Day Email Campaign Tips

Mother’s Day falls on May 8th this year. That’s only a week and a half away! However, it is not too late to get a Mother’s Day email campaign plan ready to send to your subscribers for this special holiday. Mother’s Day is as much about the giver as it is about the receiver. Mother’s Day is filled with love and appreciation, and needless to say, you can also use these emotions to trigger and drive email response rates. As a business, Mother’s Day is filled with revenue and engagement opportunities, don’t miss out! Continue Reading…

4 Reasons Direct Mail Marketing is Not Dead11:32 am

By Janet

4 Reasons Direct Mail Marketing is Not Dead

Direct mail still offers one of the most consistently effective forms of advertising when used correctly. According to statistics provided by the CMO Council, direct mail’s average response rate is 3.4, compared to email’s response rate of 0.12%. Direct mail may be traditional, but it is not going away any time soon. Here are 4 reasons to prove that direct mail can still be beneficial to your business.

Direct Mail Is…

Targeted

A business can purchase highly targeted mailing lists of potential customers from list companies like US Data Corporation. Each direct mail campaign can be tailored for a specific audience, from long-time customers to new prospects, using information such as demographics, buying habits, location, and many other factors. This way, businesses are able to send relevant information to individuals who are most likely to respond to their offers. Continue Reading…

USPS Goes Digital with Real Mail Notification10:00 am

By Janet

USPS Goes Digital with Real Mail Notification

During last year’s National Postal Forum, Postmaster General and Chief Executive Officer of the Postal Service, Megan Brennan, announced a coming-soon digital mail program called “Real Mail Notification,” according to a press release by USPS. There has been a recent update that this service will go nationwide in 2017 and is currently a 67,000-person beta test in New York and Virginia. Continue Reading…

Anti-Spam Laws from Around the World [INFOGRAPHIC]2:53 pm

By Janet

(See Original US Data Corporation blog post here. Please note that this blog post/infographic is meant to provide you with general information on international anti-spam laws, and does not constitute legal advice. Our email marketing experts at US Data Corporation are available to assist you if you need help. However, we are not attorneys, so please contact a licensed lawyer for legal advice.)

It’s easy to overlook email compliance when you get carried away with other aspects of your email marketing campaign. There is so much going on – the email design, the copy, the call-to-action, the offer… However, it is so crucial to take the time to make sure your emails are compliant with anti-spam laws from around the world. Why do we need to know international anti-spam laws? Because, contrary to popular belief, anti-spam laws apply to the location of the recipient, not the sender. This means if you have even one international subscriber on your email list, your emails need to comply with their legal requirements.

Continue Reading…