US Data Corporation Direct Marketing Blog

Rejuvenate Your Email List with Spring Cleaning5:00 am

By Janet

4 Steps to Rejuvenate Your Email List with Spring Cleaning

It only seems like yesterday that New Year’s resolutions were the focus of email marketing conversations. However, as the winter chill starts to warm up and the spring flowers begin to bloom, everyone awaits a fresh new beginning. In email marketing, that means cleaning out your email list. This is the perfect time to clean out your email list. Your email list is one of the most essential parts of your marketing efforts, so you want to make sure it is spotless. According to HubSpot, a corporate email list has an average annual decay of 25%. People change email addresses all the time, so it is crucial to practice proper list hygiene. In today’s blog post, we are going to show you how to hygiene and rejuvenate an email list in 4 easy steps for this spring.

Get Rid of Inactive Subscribers

Take a look at your engagement metrics and remove email addresses that have no opened you emails in the past 6 months and beyond. If people are not engaging with your emails, then stop sending emails to them. Cleaning out your contacts may shorten your list, but it will boost email deliverability and engagement rates. Your list will be filled with solid prospects after some spring cleaning.

Send a Reengagement Email Campaign

Before you go crazy with the cleaning, you want to double-check who to get rid of. Even though the inactive subscribers you have uncovered have not engaged with your emails in the past 6 months, it is still possible to reengage them. Try sending them a reengagement email but make sure it is relevant to the subscriber. Is also doesn’t hurt to offer an incentive like a special discount for long-standing customers and subscribers.

Get Rid of Invalid Email Addresses

This is very similar to removing inactive subscribers. It happens more often than you think, all of the sudden your deliverability rate starts to drop further and further away from that perfect 100%. Take a look at your bounce rate for the email list to see which email addresses are invalid.

Make Sure to Segment Your List

Segmenting your email list is critical to maintaining a sparkling clean list because it ensures you are sending only the most relevant emails to your subscribers. As soon as you start email blasting without consideration for what recipients care about you lost all credibility. Make sure to target your emails based on subscribers’ behaviors, interests, and actions.

Cleaning out your email list is an important best practice for any email marketer. It allows you to clear out and old and make room for the new. We understand that it is painful to part with a once-promising prospect, however practicing proper email list hygiene will result in a better sender reputation, email metrics, and deliverability rates. For additional information on list hygiene or acquiring clean email lists, please contact US Data Corporation at (888) 578-3282.



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