US Data Corporation Direct Marketing Blog

4 St. Patrick’s Day Promotional Marketing Ideas5:12 am

By Janet

4 St. Patrick’s Day Promotional Marketing Ideas

Holidays are golden opportunities for businesses to take advantage of. By using the right marketing approach, you can create holiday promotions that attract new prospects and provide incentives for returning customers. With St. Patrick’s Day right around the corner, why not pair up your marketing strategy with the anticipated holiday? Giving a theme to a sale or promotion can get your company more noticed and give your business something to share online which can open up engagement opportunities with your audience. Here are a few St. Patrick’s Day promotional marketing ideas to spur your creativity to drive more business.

Use St. Patrick’s Day Themes & Symbols

Four leaf clovers, rainbows, pots of gold, the color green, and much more. You can use St. Patrick’s Day symbols in your marketing material, whether it is for email, Facebook or direct mail. These visuals are attention grabbing and are sure to connect you and the holiday to your customers.

Offer a Holiday Sale & Shipping Deal

Just because St. Patrick’s Day is not traditionally a give-exchanging holiday doesn’t mean you can’t. You can use this holiday to your advantage and hold a St. Paddy’s Day sale. You can extend the sale dates to include the weekend leading up to St. Patrick’s Day to give consumers ample time to shop your sale. Most people are aware that holidays are a time for sales and tend to be on a lookout for deals. Don’t forget to offer free shipping too! According to research by Savvy Panda, high shipping cost is the top reason for abandoned shopping carts. Free shipping is a powerful promotional offer that can make a closing sale or break a sale.

Set Up a Sweepstakes

The term “the luck of the Irish” will be everywhere for St. Patrick’s Day, so have fun with it! One of the more entertaining St. Patrick’s Day promotional marketing ideas is setting up a contest or sweepstake on social media or on your website and give away a product or service that is relevant to your business. You can use phrases like “Do you have the luck of the Irish today? Sign up for our St. Patrick’s Day sweepstakes for a chance to WIN!”

Show Your Holiday Spirit

St. Patrick’s Day is not only about gold coins and leprechauns. It is also about having fun. Encourage your co-workers and employees to get into the holiday spirit and dress up. Wear green! Take a company picture and post it on your social media networks, wishing your followers a happy and lucky day. These behind-the-scenes photos are crowd pleasures and will build a more intimate connection between your business and your customers. Customers rarely get to see what happens behind closed doors. Give them a chance to peek behind the curtains with photos that show all of the hard work (and fun!) that goes into the products and the services your company provides.

Now that you have some fun St. Patrick’s Day promotional marketing ideas, it’s time to create your offer and get it running! If you have more St. Patrick’s Day marketing tips, please feel free to share your ideas with US Data Corporation in the comment section below!



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011